Magician and comedian Justin Willman is bringing his Magic For Humans In Person Tour to the Sherman Theater on August 12.
Justin Willman wants to melt your brain while making you laugh.
He’s best known as the star and creator of the hit Netflix series Magic For Humans. But you may recognize him from one of his many television appearances (The Tonight Show, The Today Show, Ellen, Conan…). Or maybe you know his work as a host (Baking Impossible; Cupcake Wars; Win, Lose or Draw…). Or maybe he’s the child magician you hired in suburban St. Louis in the ‘90s.
If you don’t know Justin, he’s a magician and comedian who’s mastered the art of turning cynics into believers (or at least getting them to laugh). His live show is simultaneously mind-blowing and hilarious, and will likely keep you up at night wondering how the heck any of it was possible.
Justin is also a proud father, a loving husband, and has zero experience as a licensed boat mechanic (that’s a different Justin Willman).
Tickets for the show and the Meet and Greet are available at shermantheater.com or at the Sherman Theater Box Office at 570-420-2808.
Show: Justin Willman
Date: August 12, 2023
Time: Door at 7:00 PM; Show at 8:00 PM
The Sherman Theater is Monroe County’s only nationally ranked, non-profit theater and performing arts center. Located in downtown Stroudsburg, PA, the Sherman Theater has proudly served the Pocono region for 90 years.
The Theater and Performing Arts Center is committed to strengthening the community by producing culturally-diverse, nationally-known professional acts and festivals at the theater and at satellite locations throughout Monroe County for people of all ages, by providing an opportunity for local artists to perform, and by creating economic development in the region.
The Sherman Theater projects and events attract over 100,000 visitors to the Pocono Region annually.
For more information call 570-420-2808 or visit www.shermantheater.com.
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Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Heaven’s Door Spirits, Bob Dylan’s highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.
For as long as corn’s been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.
Heaven’s Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare.
The brand’s Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven’s Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.
A Tale of Two Bourbons
Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.
What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.
Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.
Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v
Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.
Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.
Heaven’s Door Kentucky Straight Bourbon, Ascension
Heaven’s Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.
Heaven’s Door Tennessee Straight Bourbon, Revival
Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.
“We wanted to fan the flames of this old debate
between Kentucky and Tennessee bourbon
and showcase
our outstanding expressions of both styles.
We’re excited to hear what consumers think and how they experience these two classic bourbons.”
Alex Moore
Master Blender and COO
Heaven’s Door Spirit
Heaven’s Door marries art and craft in every bottle, drawing inspiration from Bob Dylan’s restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state’s natural elements, the distinct character of each bourbon is evident in every sip.
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
https://www.instagram.com/publicity.for.good
https://www.facebook.com/heatherdesantis
Lehigh Valley is in the “FORVR Mood” with Jackie Aina for Limited-Edition Crown Royal Blackberry Flavored Whisky
Lehigh Valley is in the “FORVR Mood” with Jackie Aina for Limited-Edition Crown Royal Blackberry Flavored Whisky
Crown Royal and FORVR Mood Co-Founder, Jackie Aina, Partner to Release Limited-Edition Candle Inspired by Popular New Flavor Crown Royal Blackberry Flavored Whisky
Jackie Aina, from FORVR Mood, Partners with Crown Royal Blackberry Flavored Whisky
With bottles flying off the shelves nationwide, Crown Royal Blackberry Flavored Whisky has proven to be one of the brand’s most popular flavor offerings.
This is an innovative whisky blend deserving of a partner just as creative to kick off the summer. Jackie Aina, a well-respected creator and entrepreneur, whose brand, FORVR Mood, garnered a wait list of over 45,000 customers prior to its launch in 2020, was a natural choice for the brand.
Aina’s love for the new flavor inspired her curation of the limited-edition Crown Royal Blackberry x FORVR Mood candle.
Appropriately titled, Berry On Top, this delicious scent is crafted with notes of blackberry, complemented with whisky accord and vanilla.
Limited quantities of the candle will be available online at Forvrmood.com *while supplies last
This exclusive new scent will be unveiled at the Crown Royal Blackberry Stand!
The Crown Royal Blackberry Stand is an adult twist on your traditional lemonade stand , where creativity meets cocktails and spotlights business owners, via the collaboration with Jackie Aina and FORVR Mood.
With the entrepreneurial spirit of a traditional lemonade stand at its core, the Crown Royal Blackberry Stand will provide a platform for rising founders via the brand’s partnership with 501(c)(3) organization, Black Girl Ventures Foundation.
Attendees that visit the stand are invited to sip signature cocktails and shop the exclusive Berry on Top candle as they learn more about Crown Royal charity partner Black Girl Ventures Foundation.
Black Girl Ventures Foundation is an IRS § 501(c)(3) organization dedicated to providing underrepresented founders with access to community, capital, and capacity building to meet business milestones that lead to economic advancement through entrepreneurship.
Crown Royal’s partnership with FORVR Mood and Jackie Aina is rooted in the support of Black Girl Ventures Foundation.
To further their efforts, Crown Royal will be donating $50,000 to Black Girl Ventures Foundation from the Crown Royal Generosity Fund*, where half of the donation will support the BGV Pitch Program.
More information on the organization’s mission, programming, and ways to support the Black Girl Ventures community will be found at The Crown Royal Blackberry Stand.
“Our new Blackberry Flavored Whisky is one of our most flavorful yet!”
Hadley Schafer
VP of Crown Royal
“…It was important that we found the perfect partner to not only celebrate this exciting new release but also one whose passion for creativity and entrepreneurship aligned with our vision for The Crown Royal Blackberry Stand,” said Hadley Schafer, VP of Crown Royal. “This collaboration with Jackie Aina and FORVR Mood not only highlights this flavor profile in such a fun and unexpected way but also makes a meaningful impact by supporting the next generation of 21+ business owners.”
For more information about The Crown Royal Blackberry Stand featuring Crown Blackberry x FORVR Mood By Jackie Aina in Los Angeles on June 14th and 15th, and more juicy Crown Royal news visit @crownroyal on Instagram to sign up for the Crown Royal newsletter.
“Finding new ways to flex my creativity to craft something that I know my supporters will love is exciting for me,”
Jackie Aina
“So, when I was approached by Crown Royal for this partnership it was a no-brainer for me, especially after seeing all the hype for their new Blackberry Flavored Whisky and learning they’re supporting a cause close to my heart with Black Girl Ventures. I’m excited to partner with a brand that shares my values!”
Crown Royal Blackberry Whisky has an ABV of 35% and is available nationwide for a limited time at a suggested retail price of $26.99 for a 750mL bottle.
*Crown Royal Generosity Fund is a donor-advised fund, administered by Fairfield County’s Community Foundation, a nonprofit entity organized under IRC §501c3.
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Museum Must-Sees in the Poconos
Poconos has history and culture; and what a great way to explore both by visiting these museums.
Old Jail Museum
Located in Jim Thorpe, the amazing museum is a bucket list item for sure.
The coal mining history of the Poconos and the painful story of coal miners who were given death sentences will raise your eyebrows. The 7 coal miners were collectively known as Molly Maguires who were hanged to death in 1877.
Cold hallways. Strange handprints on the walls. All reminders to visitors of the pain of the prisoners.
Love mysterious places? It’s a must visit during your trip to the Poconos.
Antoine Dutot Museum & Gallery
Curious about the early education system of America?
Antoine Dutot Museum & Gallery is perfect to witness a school made of bricks, an old classroom and a vintage bell that looks just like a liberty bell. The former art school was later converted into a museum.
It was named after the great Antoine Dutot who discovered the town Dutotsville later renamed Delaware Water Gap. Their gallery exhibits old rifles, documents and rare art pieces.
Related:
Shop Lancaster, the Antiques Capital of the U.S. a treasure trove for those who love vintage furniture, decor and other wares from a time gone by.
Pocono Indian Museum
Pocono Indian Museum is a quaint yet intriguing visit in Poconos.
The main theme of Delaware Indians exhibits amazing artefacts, tools and weapons from the Delaware Indian era. Delaware Indians were the first people to come into contact with Europeans. The greatest peacemakers of their time and hence honored with the title “Grandfather” by the tribes.
See close-up views of Pottery, American jewellery, gifts, pottery, moccasins and shirts.
Asa Packer Mansion Museum
Asa packer mansion was the residence of Asa Packer.
Asa Packer the famed humanitarian, founder of Lehigh University and railroad magnate. This 3 story mansion with 18 rooms and a large living area is one of the legacies left behind by the local legend. The mansion was opened to the public in 1956 and has since become national importance.
Daughter Mary Packer, a doting daughter of Asa Packer led transforming the home into a memorial to her father.
Mauch Chunk Museum
Learn how Mauch chunk flourished with the coal age and declined afterwards before being renamed Jim Thorpe.
The museum shows beautiful artefacts through all the stages of development in Mauch Chunk. Showcasing victorian era through every corner of the museum.
The museum is a 2 story building. It has a museum on the first floor whereas the second floor has a magnificent ballroom which can be rented for corporate events, wedding receptions and museum events.
Poconos museums are a fun family visit.
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Super Bowl LVIII and Playoff Parties: 12 Easy Recipe Options with Recommended Wine Pairings Score Big
12 Easy Recipe Options with Recommended Wine Pairings Score Big for Super Bowl LVIII and Playoff Parties
The big game is just around the corner. Your guest list is set, and you’re facing the perennial challenge: what to serve?
What to serve for Super Bowl LVIII? Game Day Appetizers collection
Meal planning service eMeals comes to the rescue with a Game Day Appetizers collection featuring 12 easy-cook recipes ranging from Pull-Apart Meatball Sub Bites to Snickerdoodle Sandwich Cookies – each paired with liquid refreshment from California winery Sutter Home and complete with fast online shopping options. Problem solved!
The game plan is straightforward. Simply:
- Check out eMeals’ Game Day Appetizers landing page or the Occasions Plan section of the eMeals app if you’re a subscriber to explore the fun finger-food recipes created by the eMeals team to feed you and your guests from kickoff to the final buzzer.
- Assemble your menu. In addition to the collection’s pizza dough-wrapped meatball sub bites and classic frosting-filled snickerdoodles, you’ll find options like Nashville Hot Chicken Dip served with crostini, Philly Cheesesteak Sliders nestled in Hawaiian sweet dinner rolls, Twice-Baked Dill Pickle Potatoes made with miniature Yukon golds, and seven others including a Smoky Snack Mix – each assembled in a snap and serving 10-12 hungry football fans.
- Accept the wine recommendations. Whether it’s a Sutter Home Cabernet Sauvignon, White Zinfandel, Merlot or Pinot Grigio for the main event dishes you selected or the same winery’s Sweet Peach or Wild Berry fruit infusion for your dessert choices, you’ll get the perfect pairing for less than $12 per bottle. No need to waste time and no chance of choosing the wrong wine.
- Auto-generate your grocery list for easy in-store or online shopping. Click on the recipes you’re planning to make, and eMeals will create a shopping list you can use to self-shop at your local grocery store or tap for online grocery fulfillment at major retailers. It’s fast, easy, and ensures you won’t forget an ingredient.
- Cook, serve, and get your game on (TV, that is)! Every dish is tailor-made for grazing while you and your guests are glued to your big screen, so you’ll be the toast of the party – no matter which team wins.
And speaking of teams, eMeals can be a great addition to your cooking lineup. The company’s weekly meal planning service saves an average of two hours of meal planning time every week, helps reduce grocery expenses by utilizing ingredients efficiently and avoiding impulse purchases, and provides meal inspiration and variety with less stress and more family time.
For as little as $5 a month, eMeals subscribers get a choice of meal plans for 15 different eating styles including Quick and Healthy, Clean Eating, Low Calorie, Low Carb, 30 Minute Meals, Kid Friendly and Vegetarian. Users also receive Occasions Plan and Bonus Collection menus for recipes that may not fit into the nightly dinner category; have the option to mix and match menus from any style and substitute favorites from previous weeks; and can take advantage of eMeals’ web-shoppable functionality for fast one-click shopping from major retailers. Free 14-day trials are available here.
eMeals is a meal inspiration, planning and shopping
eMeals is a meal inspiration, planning and shopping platform that operates the subscription-based eMeals digital meal planning service, the free RecipeBox app enabling home cooks to create personalized digital cookbooks, and the Grocery Connect SDK providing online grocery shopping functionality for third-party apps and websites.
eMeals has helped millions of families relieve the daily stress of putting healthy home-cooked meals on the table quickly, easily and affordably since the launch of its digital meal planning service.
For more information, visit https://emeals.com and https://recipebox.com.
Sutter Home revolutionized the way Americans enjoyed wine
When the Trinchero family bought the Sutter Home Winery in 1948, they had vision, passion and a keen insight into consumer tastes.
In the early 1970s, Sutter Home revolutionized the way Americans enjoyed wine when it created the first-ever White Zinfandel, introducing a new, sweeter style of wine—along with several other crowd-pleasing varietals—at an affordable price.
By the 1980s and 1990s, Sutter Home became a household name as the second largest independent, family-owned winery in the United States. In 2005, the winery was the first to produce the groundbreaking single-serve, 187mL package in lightweight plastic bottles.
Today, Sutter Home continues to reflect the evolution of its consumers, offering 21 different varietals in 750mL, 187mL and 1.5L bottles, plus 500mL Tetra Pak® packages.
For more information visit www.SutterHome.com.
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Lehigh Valley loves Chocolate: Taste Hand-crafted Artisanal ‘Bean to Bar’ ? Honeymoon Chocolates Cam Loyet explains
Chocolate fans, Do You Understand ‘Bean to Bar’ ? Honeymoon Chocolates Cam Loyet explains it
Honeymoon Chocolates was founded in a dorm room back in 2016 making bean-to-bar craft chocolate sweetened solely with raw honey.
Years later, bean to bar is only getting more popular. But what does it actually mean? Do you know where to go? What to look for or ask for?
So we asked Cam Loyet from Honeymoon Chocolates
What does “Bean to Bar” Craft chocolate mean? Is it as simple as a one sentence answer? Or Is it more complicated?
It’s far more complicated. In itself, it’s a little bit selfish in my opinion. There’s a lot of benefit employing those who work in origin to also manufacture the chocolate. That’s something that we’d be interested in down the road. We just can’t afford it so right now we take all the effort, all the energy and time to do it here in St. Louis.
It’s a really fun process. But you do end up taking a lot of the credit where the credit isn’t necessarily due. A lot of the credits due for the fine cocoa farmers at origin.
Can you walk me through the basic concept?
So in our industry it’s wherever you receive the dry, unfermented cocoa beans. and you roast them. What you’re doing is crafting this flavor and you’re manufacturing a product that otherwise wouldn’t wouldn’t necessarily exist.
If you have the ability to roast [in-house] and you start [you’re own manufacturing process] ]there, you’re ‘bean to bar’.
It just gives a little bit more local sense to chocolate. Whenever you open up a bar, and you don’t know where it’s manufactured and how it’s manufactured, you lose a bit of that local sense. It becomes more of a global or nationwide feel.
l got it. So the beans come from somewhere else, they arrive under your roof and the manufacturing process happens under your roof. So beans come in and a bar comes out, but it all happens under the same roof.
Yes. And it’s traceable. That’s also very important.
So when I’m at a Whole Foods, or any high-end retail groceries, there are many craft chocolate bars. What am I looking for to know the difference?
I love the idea of when a consumer looks at a list of 9 bars, they instantly go ‘is it a dark, milk or or white. If it’s dark, what percentage do I like?’
It starts with, what percentage do they like? And then from there you go into this dialogue with the consumer when they try your product.
But it really does start with what the consumer likes. You can’t necessarily force an 85% bar onto a consumer that enjoys white chocolate.
But you look at the ingredients on them. There are some good makers that use Lecithin just because it makes the product easier to work with, but it does make it less of a clean label product. So you look at the clean label from nutrition.
You are gonna look and see if it’s single origin to check to see where the cocoa comes from. Just because it does highlight the farmers’ work a little bit more. There’s some big makers that combine origins because they have more of a fruity flavor versus a more chocolate-forward cocoa bean. So then they combine them. But I do find that it kind of does take away from the efforts that do happen earlier on in the supply chain.
Thank you, Cam.
Visits Honeymoon Chocolates at: https://hmchocolates.com
On Instagram, at: www.instagram.com/honeymoonchocolates
On Facebook, at: https://www.facebook.com/honeymoonchocolates
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