Food & Drink

Hellertown-Lower Saucon: Light Up Night 2024 Nov 29 Family Fun at Morris J. Dimmick Park

Hellertown-Lower Saucon: Light Up Night 2024 Nov 29 Family Fun at Morris J. Dimmick Park

 

The Hellertown-Lower Saucon Chamber, a proud partner of the Greater Lehigh Valley Chamber of Commerce, is thrilled to present the annual Light Up Night, happening on Friday, November 29, 2024, from 5:00 PM to 8:00 PM at Morris J. Dimmick Park (570 Durham Street, Hellertown). This hallmark event promises an evening full of holiday joy, delicious food, live entertainment, and a dazzling tree-lighting ceremony to kick off the festive season.   

 

“Come join the jolly community spirit!  We have great performances from the Saucon Valley Band and Choir to the local Cub Scouts Group #349, plus lots of tasty treats and gifts for everyone,” says Rod Long, Chairman of the Light Up Night committee.  This year’s presenting sponsors are Mobile Technology Graphics and Bethlehem Landfill. 

 

Event Highlights: 

 

Light Up Night will feature something for everyone, from families looking to create cherished memories to adults enjoying seasonal beverages. Santa Claus will make a special appearance all the way from the North Pole with a few of his reindeer friends, and live entertainment from local organizations such as the Saucon Valley School District Band and Choir will keep spirits bright throughout the evening. There will be a live ice carving demonstration, free children’s activities and crafts, cash family wagon rides, special appearances from Mickey and Minnie Mouse, and so much more! Guests can shop for unique holiday gifts at vendor stalls and enjoy a variety of activities for all ages.  

Make sure to stop by Chamber tent to pick up your Candy Cane Lane passport!  This is the inaugural running of the trail, spanning from November 30th to December 7th encompassing your favorite businesses and restaurants in the area.  Stop at each location and find the hiding Candy Cane, submit a completed passport to the Chamber to be entered into a raffle! 

Food and Beverage Vendors: 

This year’s event will include a mouthwatering lineup of food and drink vendors: Big Poppa’s Backyard BBQ, Cosmic Kettle Corn, Couchpota.doh, DonutNV, Fired Up Artisan Pizza, Hausman’s Fruit Farms, Nick and Noah’s, Race to Taste Curbside Grill, RK Mobile, and Tommy’s Italian Kitchen. 

For those seeking seasonal drinks, Easton Wine Project, Five Maidens Cider Company, and Lost Tavern Brewing will serve a selection of wines, ciders, and craft brews. Please note: Patrons must be at least 21 years old to purchase and consume alcoholic beverages. 

Sponsors: 

The success of Light Up Night is made possible by the generous support of local businesses and organizations, including: 

  • Host Sponsor: Borough of Hellertown 
  • Presenting Sponsors: Bethlehem Landfill, Mobile Technology Graphics 
  • Reindeer Sponsor: Heintzelman’s Funeral Home 
  • Santa’s Sleigh Sponsor: Ron Smith 
  • Candy Cane Sponsor: Sure Fix Remodeling 
  • Hot Chocolate and Cookies Sponsors: ASR Media/Fig Magazine, Creekview Veterinary Hospital, Hellertown Dental Group, Lindsay O. Albert, EA, Service Electric Cable TV & Communications 
  • Sleigh Supporting Sponsor: Jim Gardner, State Farm Agency 
  • Tractor Ride Sponsor: Steel Club 
  • Wagon Sponsor: Hausman Fruit Farms 
  • Comfort Station Sponsors: Carl Volkman & Sons HVAC, Dewey Fire Co. 
  • Warm Hands Sponsors: Truist, Saucon Valley Bikes 
  • Jolly Supporting Sponsors: Designing Wealth Management of Raymond James, Hellertown Veterinary Center 
  • Decoration Sponsors: Andy’s & Pennewell’s Flower Shop, JP Mascaro, Limon Authentic Turkish Kebap House, Lost River Caverns, Saucon Valley Karate Academy 
  • Apple Sponsor: Bechdolt Orchards 
  • Cookies Sponsor: GIANT Food Stores 
  • Cozy Corner Sponsor: Dewey Fire Co. 
  • Print Sponsor: FastSIGNS of Easton 

This year’s Light Up Night is expected to draw thousands of attendees, making it the perfect opportunity to connect with neighbors, support local businesses, and celebrate the season. Admission is free and open to the public. 

For more details, visit the Greater Lehigh Valley Chamber website or contact the Hellertown-Lower Saucon Chamber via email at AaronG@lehighvalleychamber.org. 

Don’t miss this cherished tradition—let’s light up the night and welcome the holiday season together! 

 

About the Chamber: The mission of The Greater Lehigh Valley Chamber of Commerce is to improve the economy and quality of life in the Lehigh Valley Metropolitan Area.  We accomplish this through business-to-business networking events and marketing products, affinity programs and exclusive, money saving member benefits, training programs, government affairs initiatives and public policy advocacy, and community development enterprises.  With nearly 5,000 members who employ more than 200,000, the Chamber is the largest in Pennsylvania and New Jersey, and in the top ten nationwide.  

 

Thanksgiving in Lehigh Valley: the perfect stuffing bread DOES exist – and it’s… [recipe inside]

This Thanksgiving in the Lehigh Valley, the perfect stuffing bread DOES exist – and it’s brioche.  As in St Pierre Brioche Thanksgiving Stuffing

No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.

Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.

St Pierre Brioche Thanksgiving Stuffing

By @BrandiMilloy

Ingredients

1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter

1 medium onion, diced

3/4 cup celery, diced

3/4 cup carrots, diced

1 cup mushrooms, diced

2 large eggs

1 tbsp. fresh rosemary, chopped

3 sprigs fresh thyme, just the leaves

1 tbsp. fresh sage, chopped

1 small apple (granny smith works well), peeled and diced

Salt and pepper

Directions

  1. Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.

  2. Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes.  Add mushrooms and cook for 2 minutes longer.  Remove from heat and set aside.

  3. Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.

  4. Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!

As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.

Lehigh Stunned by Sweet Innovation From America’s #1 Cookie Brand

Biggest Cookie Innovation Ever, Chips Ahoy Big Chewy Cookies!  From America’s #1 Cookie Brand

The cookie experts at Chips Ahoy! are at it again – this time showing up bigger than ever before.

Chips Ahoy! Big Chewy Cookie

Introducing the Chips Ahoy! Big Chewy Cookie – an entirely new product line from America’s #1 chocolate chip cookie brand.

Chips Ahoy! Big Chewy Cookie

Chips Ahoy! Big Chewy Cookie

As the brand that is “Here for Happy,” this innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend.

These new Chips Ahoy Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.

Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:

  • Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
  • Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
  • Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.

“From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors,” said Jen Levin, Senior Brand Manager for Chips Ahoy! US. “For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!”

Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP $2.29 at convenience stores. For more information on Chips Ahoy! Big Chewy Cookie, follow @chipsahoy on Instagram and @theofficialchipsahoy on TikTok to follow the latest Big Chewy Cookie news.

Lehigh Invaded with Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings

Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings

J. Mattingly 1845 Distillery is debuting scary-good whiskies this fall, with its first fall spiced Bourbon 31 Blended Bourbon and the ability to customize your own whiskey for your Halloween festivities through its J. Mattingly 1845 craft your bottle program.

Screenshot

Bourbon 31 Blended Bourbon is a play on the brand’s Bourbon 30 Bourbon brand and this limited-edition release was created for the Halloween season.

Bourbon 31 is a blend of three whiskies which have all undergone J. Mattingly 1845’s Double Staving™ process and the blend consists of 51 percent Bourbon, 29 percent Light Whiskey and 20 percent Rye Whiskey. Double Staving is a proprietary process used by J. Mattingly 1845 Distillery that gives the whiskey inside the barrels additional surface exposure to charred barrel staves to impart more flavor and color.

The Double Staved Classic Bourbon used in this blend has just scored a 96 from famed Whiskey Bible author Jim Murray.

The Bourbon 31 Blended Bourbon was created by J. Mattingly 1845’s team of expert blenders to reflect the flavors typically associated with fall. “When we blended these three whiskies, we were looking for a flavor profile that reflects flavors typically associated with fall, such as pumpkin and cinnamon while matching the light-hearted fun we’re having by changing the brand name from Bourbon 30 to Bourbon 31 to celebrate the Halloween season,” said Harry Richart, president, J. Mattingly 1845 Distillery.

Tasting notes for this bourbon describe it as having a nose of nutmeg, cinnamon, vanilla and walnut, with the flavors of brown sugar, cinnamon, and fall baking spices on the palate. On the finish, pumpkin bread, baker’s chocolate and seasoned oak are prevalent.

Bourbon 31 is available online and at the J. Mattingly 1845 Distillery in Frankfort, KY.  Suggested retail pricing is $60 for a 750 mL and it is 98 proof.

J. Mattingly 1845 Custom Whiskey Program is the “Choose Your Own Adventure” of the whiskey world by allowing the buyer to choose between double staved™ bourbon, light whiskey or rye whiskey recipes, select their bottle shape, customize their own label, and even choose their own wax color from every color of the rainbow! This program is available online and in person at the Distillery and can result in some frighteningly fun labels and Halloween-themed wax colors.  Imagine expressing your innermost devilish (or angelic) thoughts on the bourbon bottle you give your favorite boo.

Pricing for the custom bottles start at $120 for a 750 mL bottle and shipping is available to 46 states.

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

It all started in 1845, with John Graves Mattingly’s first distillery in Marion County, Kentucky, Registered Distillery #2.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/

Basketball legend Brings Lehigh ‘Hennessy Limited Edition by LeBron James’, available September 30

Basketball legend Introduces Hennessy Limited Edition by LeBron James

Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.

This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”

lebron James

“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.

The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.

Coconut, Oak bring Depth and Flavor : Maker’s Mark Cellar Aged 2024 — Preview Tasting Review

Inspiring Flavor behind Maker’s Mark Cellar Aged 2024 — Preview Tasting Review

In celebration of the debut for Maker’s Mark Cellar Aged 2024, I joined a group of whisky and spirit reviewers at Maker’s Mark headquarters in Loretto, Kentucky for a day of tours, lunch and of course a private tasting.

Our Cellar Aged 2024 tasting was led by Innovation Manager Beth Buckner and Senior Director & Head of Innovation Blake Layfield.

Blake Layfield and Senior Manager of Innovation and Blending Beth Buckner

Senior Director & Head of Innovation Blake Layfield and Senior Manager of Innovation and Blending Beth Buckner

The limestone shelf that surrounds Star Hill Farm, homeplace to the Maker’s Mark Distillery, is key to crafting the unique taste of its bourbon

Today’s tasting takes place in a built-in cave within the limestone shelf itself, at a chilly 50 degrees.  It’s a memorable experience for a memorable bottle. As we walk into the limestone cellar, there’s dozens of barrels stationed on the floor, which is part of the Private Selections Program we’ll hear about below

Maker's Mark Cellar Aged 2024 Debuts its most mature bourbon

Maker’s Mark Cellar Aged 2024 Debuts its most mature bourbon

Maker’s Mark Cellar Aged 2024

Maker’s Mark Cellar Aged 2024 blends 15% Maker’s Mark 12-year-old and 85% Maker’s Mark 13-year-old, at 59.7% ABV or 119.3 Proof. 

The aroma carries notes of caramelized sugar and toasted almond. The palate unveils a delicate interplay of buttery shortbread, a surprising bite of coconut, and spices. A lingering finish highlighting dried dark fruit and oak undertones.

Maker's Mark Cellar Aged 2024

Maker’s Mark Cellar Aged 2024 alongside 2023

Side by side: 2023 vs 2024

The 2024 bottle (the 2nd inaugural Cellar Aged effort) takes a noticeable turn from it’s 2023 first path.

The 2023 is a blend of 87% 12-year-old and 13% 11-year-old barrels.  Proof at 115.7

In comparing, you’ll notice strong differences.  2023’s bottle offers lighter greeting.  Aromas of caramel syrup, cinnamon sugar, subtle red fruit.  Cornbread, apricot, brown sugar.

Whereas 2024 is a more matured taste profile.  The aroma carries notes of caramelized sugar and toasted almond. The palate unveils a delicate interplay of buttery shortbread, subtle coconut, and spices. A lingering finish highlighting dried dark fruit and oak undertones.

Private Selections Program

A Maker’s Mark priority is to maintain their taste profile.  Famously, aged between 6 – 8 years old, but every barrel ages a little bit differently. 

When loyal customers asked for a single barrel, they had to politely decline, but wanted to find a way to excite and involve their audience base.  

So they created the Private Selections Program, which is how enthusiasts visit and pick their taste, a vision of what they want their Makers Mark to taste like and then the company uses custom staves in a barrel, which were seen stored on the floor around us.

Maker’s Mark Cellar Aged 2024 will be available for a suggested retail price of USD $174.99 in the United States

The limited-release Maker’s Mark Cellar Aged 2024 will be available for purchase at the Maker’s Mark Distillery by booking the Cellar Aged Experience at https://www.makersmark.com//distillery/visit-us.

For more information about Maker’s Mark, please visit www.MakersMark.com.

ABOUT MAKER’S MARK
Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world.  Maker’s Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker’s Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders’ vision, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, and Maker’s Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker’s Mark Private Selection: the brand’s custom barrel program.

Makers Mark Cellar Aged 2024 Debuts its most mature bourbon

Makers Mark Cellar Aged 2024 Debuts its most mature bourbon

Makers Mark, the iconic Kentucky bourbon driven by a vision for better flavor and a better world, announces the 2024 release of Maker’s Mark Cellar Aged: the annual, global limited-release expression that delivers the distillery’s highly anticipated and oldest release.

Maker’s Mark Cellar Aged 2024

Like the inaugural, award-winning 2023 release, Maker’s Mark Cellar Aged 2024 is aged to taste, not time – now blending 12- and 13-year-old Maker’s Mark to unlock new flavors.

“We surprised the world

with the debut of Maker’s Mark Cellar Aged last year,

a bold step in our family’s legacy because, for more than 65 years, aging our whisky for a decade-plus wasn’t something we did,”

Rob Samuels

8th generation whisky maker and Managing Director,

Maker’s Mark

“Staying true to our founders’ flavor vision and our relentless pursuit of excellence, we’re thrilled to introduce our most mature bourbon yet.”

Meticulously crafted, Maker’s Mark Cellar Aged 2024 blends 15% Maker’s Mark 12-year-old and 85% Maker’s Mark 13-year-old, at 59.7% ABV or 119.3 Proof.

Aroma: Maker’s Mark Cellar Aged 2024

The aroma has notes of caramelized sugar and toasted almond.

Palate: Maker’s Mark Cellar Aged 2024

The palate unveils a delicate interplay of buttery shortbread, rich coconut, and bright spices. A lingering finish showcases dried dark fruit and subtle oak undertones.

“Delivering an elevated expression that’s distinctly Maker’s Mark,

Cellar Aged finishes maturation in our LEED-certified cellar,

built into the limestone shelf that surrounds us, creating a richer, deeper and more complex bourbon, free from the harsher tannic effects commonly found in older American whiskies,”

Dr. Blake Layfield

Head of Innovation and Blending, Maker’s Mark

The limestone shelf that surrounds Star Hill Farm, homeplace to the Maker’s Mark Distillery, is key to crafting the unique taste of its bourbon – thanks to the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, chose the land in Loretto, Kentucky because of its water source and natural watershed.

Maker’s Mark still owns, protects, and enriches all 76 acres of its main lake’s watershed; and today, is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand’s dedication to regenerative agriculture practices that enhances the flavor of its bourbon.

Maker’s Mark Cellar Aged 2024 will be available for a suggested retail price of USD $174.99 in the United States beginning today; in the United KingdomGermany and select Global Travel Retail accounts in the coming weeks; and in Korea, Japan and Singapore in early 2025.

In the United States, in addition to select retailers nationwide, the limited-release Maker’s Mark Cellar Aged 2024 will be available for purchase at the Maker’s Mark Distillery by booking the Cellar Aged Experience at https://www.makersmark.com//distillery/visit-us.

For more information about Maker’s Mark, please visit www.MakersMark.com.

ABOUT MAKER’S MARK
Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world.  Maker’s Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker’s Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders’ vision, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, and Maker’s Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker’s Mark Private Selection: the brand’s custom barrel program.

Lehigh Valley is Looking for Quality, Canned Wine — We Tasted with Kristin Olszewski from Nomadica Wines

Sommelier Businesswoman Kristin Olszewski brings Michelin quality to Canned Wines with Nomadica Wines

Nomadica offers sparkling, rose, white, red and orange options — both canned and bag in a box.

Nomadica Wines ‘s Owner Kristin Olszewski

Nomadica Wines are sourced from vineyards with responsible farming practices and winemakers who engage in low intervention wine making.

Wine-lovers can be 100% confident you’re drinking serious sommelier-approved wine.

Nomadica Wines ‘s Owner Kristin Olszewski; Source: instagram.com/nomadica

Today’s conversation with Sommelier / Businesswoman Kristin Olszewski from Nomadica Wines has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: We’re here today with Kristin Olszewski from Nomadica Wines. 

What’s the most important message you want to share today with our audience?

Kristin Olszewski: 

I think the biggest message that I want to get across is that everyone should be drinking more wine. That’s my mission in life to just bring consumers back to the wine category.

Source: instagram.com/nomadica

Joe Winger: 

Outstanding. And how how are you trying to get that done?

Kristin Olszewski: 

I’ll give a little context on my own history and how I came here.

My undergrad degree is in sustainable agriculture and I ended up dropping out of Harvard Medical School to become a sommelier – typical journey. 

I just really fell in love with wine. I worked in restaurants to pay for school and wine was always the thing that captivated my interest.

Source: instagram.com/nomadica

I feel like it’s the intersection of history, agriculture and gastronomy. And then also there’s something so fun and communal and – you’re getting a little tipsy. It’s everything. 

But I spent a decade-plus in Michelin restaurants all over the country, everywhere from three Michelin stars, Saison in San Francisco, Husk in Nashville, Osteria Mozza here in LA.

When Nancy Silverton was on a Netflix show called Chef’s Table, I started noticing a different customer coming into the restaurant. Usually as a sommelier, you’re talking to a very specific demographic of people. I would say 45 plus male white wine collector. That’s my demo. And when Nancy was on Chef’s Table, young people started coming into the restaurants, a lot of women, and I noticed they didn’t want to drink wine.

They would drink tequila, beer, cocktails, like anything but wine. 

That always felt like such a missed opportunity because wine, it’s the most ancient beverage. Our people have drank wine for millennia. It’s also in an age where we care about what’s natural, what’s minimally processed, what’s better for you.

Great wine is literally just grapes, yeast, water, and time, so I started digging into why aren’t you drinking wine? And I found out a few things. 

One, people felt like wine wasn’t a good value. If you weren’t going to spend a lot of money on wine, you couldn’t get a great wine, which is untrue.

The other one is people feel like they needed a PhD or some level of education or knowledge in order to access wine, which, again, is not true. 

I want to be people’s guide, hold their hand and walk them into the world of wine. So I started Nomadica to do that on a larger level.

Source: instagram.com/nomadica

Joe Winger: 

That’s beautiful.

You mentioned two things. We’re going to go into both. Your background in Michelin restaurants. I’ve heard heavenly amazing stories. I’ve heard horror stories. 

Can you share an experience and what you learned from?

Kristin Olszewski:

Everyone always asks me if I watch The Bear or not. And I’m like, no, I can’t.

Some positive stories, Michelin restaurants have changed a lot from when I started working in them. I think work has changed a lot for the positive. I remember one of my first serious jobs in a scary restaurant. You have your hair pulled back because you don’t want it to get in the food.

I had one small piece of hair hanging down above my face and the chef takes a match from the stove, lights a piece of my hair and says don’t ever have a hair hanging down in your face again.

Some of the wonderful stories are having the opportunity, especially at Mozza, you taste each bottle you open there. 

Source: instagram.com/nomadica

When I was at Mozza, it was a $5 million dollar all-Italian cellar with 90 pages of the best Barolo, Brunello, Etna Rosso’s, just things that like collector’s dream about tasting.

And I feel so lucky to have tasted things like Conterno Monfortino, which is the type of wine that you want to smell for three hours before you drink it. 

When you have a wine like that, it makes you realize why collectors obsessively chase bottles, there’s something so romantic and intangible, and having a wine like that, you realize you’ll never have A wine that tastes the same at any moment in time ever again.

It’s just such a lucky experience.

Source: instagram.com/nomadica

Joe Winger: 

I’m curious about how that experience inspired you to open Nomadica.

Kristin Olszewski: 

My entry point into wine was always through farming. I majored in sustainable agriculture.

I was an avid farmer.  I ran our community garden in college and was focused on permaculture. I lived in India and farmed for a while there. 

Source: instagram.com/nomadica

And I always say great wine is made by great farmers, great wines made in the vineyard, not the cellar.

So when I was looking at starting Nomadica, that sustainability ethos, it was always my starting point, but I was really shocked when I found out how bad glass bottles are for the environment.

30% of glass is recycled in the US. The rest just goes into a landfill. It’s highly energy intensive to make, to ship, because it’s so heavy. 

The fact is, most wine does not need to be in a glass bottle. 

Yes, that Barolo I mentioned absolutely needs to be in a glass bottle. That needs to be aged for years before it even comes into its own.

But for a $20 – 30 bottle of wine that you’re going to pop open and drink it on a weeknight or on a not special weekend does not need to be in glass. 

So that’s how we started. 

Cans at 70 % reduction in carbon footprint. Our newly launched bag and box wine is almost a 90% reduction in carbon footprint.

Source: instagram.com/nomadica

Joe Winger: 

I sampled your sparkling white, your white, your red and your rose, they were dangerously drinkable.

Can we talk about where the fruit is sourced from?

Kristin Olszewski: 

Absolutely. 

The name Nomadica is really a fun double entendre because you can take it wherever you want to go.   Of course, cans and boxes can be found in places that bottles can’t.

We source our fruit from all over. 

We’re truly a nomadic winery. 

Our head winemaker  spent time at some of the best wineries in California, like Eric Kent Cellars, which makes award winning Chardonnay and Pinot Noir, and also Kosta Brown.

Before that he spent 10 years doing vineyard management in California. So through Corey, we’ve really got a handle on some of the best fruit. A lot of our wine comes from Mendocino. A lot of our grapes come from Mendocino or Lodi. I’m such a Sonoma girly.  Our winery is located in Sonoma, and so I always find myself drawn back to that region.

Source: instagram.com/nomadica

Joe Winger: 

Are there any vineyards you’d recommend us touring when we come to Northern California?

Kristin Olszewski: 

I think the Sonoma Coast is the best wine region in California. They’ve fought very hard to become designated as their own AVA, which is very important in terms of quality.

The oceanic influence, what we call a diurnal shift, the extreme temperature change between night and day, like Hirsch and Littorai. 

I think if anyone ever wants to see proof in the pudding of what great farming can do, you need to go see Littorai. 

Ted Lemon was one of the first Americans to ever be a winemaker in Burgundy and he brought all of his practices back, was one of the first people to practice biodynamic agriculture in California and really brought that style of farming onto a larger scale. 

When you go visit his vineyards, it’s like teeming with life. You look next door at a conventionally farmed plot, which is just like dead and sad looking. And then you taste the wines and you’re just knocked on your butt because they’re so good.

Source: instagram.com/nomadica

Joe Winger: 

Nomadica Wines has several varieties.  White, Sparkling white, Rose, Red, Orange.

Can you walk us through the taste profiles of any of your favorites – what’s the aromas, what are the profiles? 

Kristin Olszewski: 

Something really cool about our wines is everything’s practicing organic. No pesticides, no synthetic fertilizers, all of our wines are fermented dry. Naturally zero grams of sugar per serving. They have nice fruit notes, but none of the wines are sweet.

Crushable bright flavor. 

Across the gamut, our entire portfolio has a brightness and a freshness to it. All of our wines are like slightly aromatic because I love an aromatic variety, but part of the thought that we put behind the brand is that I wanted to take that sommelier curation and put it in the restaurant, on the retail shelf so that when you’re serving Nomadica at your home, at parties and the beach, 99% percent of people will love it.

I’m doing the work on the back end on blending, sourcing, creating these flavor profiles that’s really taking that wine experience, that decade plus of developing my own palette and giving it back to the consumer. 

Source: instagram.com/nomadica

Joe Winger: 

Are there any favorite wine and food pairings for you with your wines?

Kristin Olszewski: 

I love an aperitif. Our sparkling rosé is definitely my favorite wine in our gamut. In a can you always have the perfect pour because sometimes you don’t want to open up an entire bottle of wine.

When we do that in my house, it usually gets drank. It doesn’t go back in the fridge.

Sometimes you just want a glass of sparkling. And I love that. 

I love that with a charcuterie board and cheese. I also love Rose with green salads. 

I think one of the best things about living where we live [Los Angeles] is we have the best produce on the planet.

I still run some wine programs in Los Angeles and I’m actually opening up a restaurant in Silver Lake next year, an Italian restaurant. Orange Wine is like the hottest trend. 

I was doing the wine list at a restaurant in Hollywood called Gigi’s and I noticed I was selling more orange wine by the glass than all other colors combined, which was just mind blowing to me.

Source: instagram.com/nomadica

We made what I think is the best orange wine coming out of California. 

There’s a lot of talk about natural wine, orange wine. They’re not all created equal. My winemaker and I tasted through my favorite Italian skin contact wines and decided on a really concrete flavor profile source.

My mother in law in Orange County is drinking her orange wine with her friends. So I really feel like I’ve achieved something. That with sushi is a mind blowing pairing. 

Then our red. We found Teroldego growing in Northern California, which is a grape that’s indigenous to Northern Italy from the Alto Adige.

It’s really Alpine, like dark fruit, like a Zinfandel, but really refreshing and bright acidity and a little bit more tannin than a Zin [Zinfandel] has.

There’s a perception that we had to overcome about can and boxed wine. People think that it’s low quality.

Whenever I pour our red for somebody, the response is always, “Wow, oh my god, that’s so good.”

No matter your level of wine knowledge, you can see what I’m trying to do when you taste our red wines.

Source: instagram.com/nomadica

Joe Winger: 

What’s next for you and Nomadica?

Kristin Olszewski: 

Right now we’re in hardcore expansion mode. We were the first people to do fine wine and can, and I grew really slowly at my own pace.

I wanted to build the brand. 

A lot of people just run to retail shelves and they want to be in every grocery store on the planet. I didn’t want that. I wanted to be, at the Four Seasons, at the Ritz Carlton, at music venues. 

I wanted to be in places where people don’t typically expect to see wine in cans and boxes.

We are one of the highest velocity items at Whole Foods in our category.

We just launched all of our box wines at Total Wine in California, Texas, Florida, Colorado, and New York and got some really big plans for next year. 

So keep your eyes peeled. People are about to see me everywhere.

That’s my goal.

Source: instagram.com/nomadica

Joe Winger:

Having a canned wine at some of these nicer hotels is a challenge.

What lesson did you learn by accomplishing that rather large challenge?

Kristin Olszewski: 

That’s the best thing about how we’re positioned. Not only am I a sommelier, my VP of sales is a sommelier. My winemaker has an incredible reputation. Every person on my team comes from the wine industry and we have the best product.

When we’re sitting down and tasting with these buyers, these people that are in our industry. They recognize it. I always say taste out of a wine glass. Everything tastes better out of a wine glass. The second that they taste it, these are people who taste wine all the time and they taste a lot of bad wine.

So that has been amazing. 

We’ve always had the industry behind us. It’s a huge differentiator for us. So I think it was slow build. Everything takes a lot more time than you think it will, which is I think the biggest lesson that I’ve taken away from this business over the last seven years.

But you got to build your brand first.

Joe Winger: 

You seem like a deep-souled individual. Whether it’s wine or otherwise, is there an overall message that you want to share to inspire the audience?

Kristin Olszewski: 

We are in a time where sustainability is more important than it ever has been. You can’t base your entire brand about it, but I think it’s an absolutely necessary component to any consumer product that’s coming out today. 

One of my missions in life is to have that conversation about sustainability and have it with other brands because it needs to be convenient.

Otherwise, consumers will not buy it, care or participate or choose a sustainable option. That’s my big thing.

Joe Winger: 

What are the best ways to follow your journey and to learn more about you?

Kristin Olszewski: 

You can buy Nomadica online and our new rosé yuzu spritz, which is delicious at ExploreNomadica.com. And then our socials are at Nomadica on Instagram.

And if you want to follow me. I’m at Kristin__O.

 

Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee

Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee

Heaven’s Door Spirits, Bob Dylan’s highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.

For as long as corn’s been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.

Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud

Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.

Heaven’s Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare.

The brand’s Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven’s Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.

A Tale of Two Bourbons

Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.

What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.

Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.

Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v

Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.

Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.

Heaven’s Door Kentucky Straight Bourbon, Ascension

Heaven’s Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.

Heaven’s Door Tennessee Straight Bourbon, Revival

Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.

“We wanted to fan the flames of this old debate

between Kentucky and Tennessee bourbon

and showcase

our outstanding expressions of both styles.

We’re excited to hear what consumers think and how they experience these two classic bourbons.”

Alex Moore

Master Blender and COO

Heaven’s Door Spirit

Heaven’s Door marries art and craft in every bottle, drawing inspiration from Bob Dylan’s restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state’s natural elements, the distinct character of each bourbon is evident in every sip.

Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains

Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains

Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.

In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.

Publicity For Food CEO Heather Holmes

Publicity For Food CEO Heather Holmes

Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: 

Heather Holmes from PublicityForGood.com.  I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about. 

What’s the most important thing that you want to share with the audience today?

Heather Holmes: 

I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people. 

So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.

Joe Winger: 

Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.

So what should I be thinking about?  What do I present to you as a step one?

Heather Holmes: 

Step one is really the intentionality of why you want to get in the media.  What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?

Are you wanting more sales and more people to buy your product? 

You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you. 

But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.

The PublicityForGood Team

The PublicityForGood Team

 


FlavRReport.com on YouTube

FlavRReport.com on YouTube

 


Joe Winger: 

Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?

Heather Holmes: 

After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”

Why does your product matter? 

If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.

I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.

I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?

Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.

Now I have almost two under two with a third on the way. 

So you need to have your key pivotal moments because those are things you can talk about in the media.

Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.

Joe Winger: 

People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?

Heather Holmes: 

It’s really all about your platform and reaching new audiences. 

When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world. 

It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy. 

So that was why I did the pageants. 

I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.

So it gave me that relevancy. So you have to be relevant. 

You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution. 

[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right?  It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.

Joe Winger: 

You’re growing a 7- figure business.   What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream

Heather Holmes: 

We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us. 

The year the pandemic [hit] was our first million dollar year.

I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one. 

Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone. 

When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.

So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in. 

Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.

I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right?  I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one. 

So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.

And this is my legacy.

I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously. 

So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.

We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health. 

Joe Winger: 

What an incredible story to share.

Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.

It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality.  I have the journal and we mapped everything out. 

This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.

We’ve had a kid every year. Rose will be two in June.

We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.

This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level. 

I was talking to [a business owner client] and her business grew by 40% from getting in the media. 

One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.

On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that.  Our kids will see the good work we’re doing. 

Joe Winger: 

You’re talking to an audience of foodies. What is your favorite meal? 

Heather Holmes: 

We just had Indian food last night that my husband made and it was so good. 

We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte.  So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be. 

[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.

And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.

Joe Winger: 

Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?

Heather Holmes: 

You can go to PublicityForGood.com You can find me on social media as well. 

https://www.linkedin.com/in/heatherdesantis

https://www.instagram.com/heatherdesantis

https://www.instagram.com/publicity.for.good

https://www.facebook.com/heatherdesantis

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