Orlando FL! New Destinations Announced — Lehigh Valley International Airport Flight Plan is growing
Allegiant announced twelve new nonstop routes to popular vacation destinations. Starting in Spring 2024, the new flights will expand the airline’s network options in 22 cities around the country. To celebrate, the company is offering one-way fares on the new routes as low as $49.*
The routes, launching in May, are designed to transport vacationers to some of the airline’s most in-demand destinations. Additionally, Allegiant has added another Florida airport to its robust network: Orlando International Airport (MCO). This is the first new station Allegiant has added since March 2022.
“We are thrilled to offer Allegiant travelers new destination options taking off this Spring. The announcement of new routes is a celebration of the success we’ve had in these markets,” said Drew Wells, Allegiant’s senior vice president of revenue and planning and chief revenue officer. “The addition of Orlando International Airport expands our regional footprint to serve the southeast metropolitan area, providing visitors and residents even more travel options to make the most out of their vacations. We are committed to opening the door to accessible travel in as many markets as possible and know our customers appreciate the low-cost, nonstop options offered by Allegiant.”
The new routes to Orlando International Airport (MCO) in Florida include:
- Allentown, Pennsylvania via Lehigh Valley International Airport (ABE) – beginning May 16, 2024 with one-way fares as low as $59.*
- Asheville, North Carolina via Asheville Regional Airport (AVL) – beginning May 3, 2024 with one-way fares as low as $49.*
- Knoxville, Tennessee via McGhee Tyson Airport (TYS) – beginning May 17, 2024 with one-way fares as low as $49.*
“While Allegiant has provided many years of strong service into the Orlando area, direct connectivity to Orlando International Airport (MCO) remained on our target list. This is exciting news for ABE,” said Thomas R. Stoudt, Lehigh-Northampton Airport Authority’s executive director. “We’ve consistently heard requests from Lehigh Valley air travelers regarding nonstop flights to MCO, and there’s always interest in more capacity for vacationers headed to Orlando theme parks. Now, Allegiant will help us deliver more options. When Allegiant chose ABE as their 18th crew base, we spoke about the potential for increased air service. Since the start of 2023, Allegiant has launched service to Denver and Melbourne, and they continue to demonstrate their outstanding partnership in serving this region.”
Flight days, times and the lowest fares can be found only at Allegiant.com.
*About the introductory one-way fares:
Seats and dates are limited and fares are not available on all flights. Flights must be purchased by Nov. 17, 2023 for travel by Aug. 12, 2024. Price displayed includes taxes, carrier charges & government fees. Fare rules, routes and schedules are subject to change without notice. Optional baggage charges and additional restrictions may apply. For more details, optional services and baggage fees, please visit Allegiant.com.
Allegiant – Together We FlyTM
Las Vegas-based Allegiant (NASDAQ: ALGT) is an integrated travel company with an airline at its heart, focused on connecting customers with the people, places and experiences that matter most. Since 1999, Allegiant Air has linked travelers in small-to-medium cities to world-class vacation destinations with all-nonstop flights and industry-low average fares. Today, Allegiant serves communities across the nation, with base airfares less than half the cost of the average domestic roundtrip ticket. For more information, visit us at Allegiant.com. Media information, including photos, is available at http://gofly.us/iiFa303wrtF
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Hellertown-Lower Saucon: Light Up Night 2024 Nov 29 Family Fun at Morris J. Dimmick Park
Hellertown-Lower Saucon: Light Up Night 2024 Nov 29 Family Fun at Morris J. Dimmick Park
The Hellertown-Lower Saucon Chamber, a proud partner of the Greater Lehigh Valley Chamber of Commerce, is thrilled to present the annual Light Up Night, happening on Friday, November 29, 2024, from 5:00 PM to 8:00 PM at Morris J. Dimmick Park (570 Durham Street, Hellertown). This hallmark event promises an evening full of holiday joy, delicious food, live entertainment, and a dazzling tree-lighting ceremony to kick off the festive season.
“Come join the jolly community spirit! We have great performances from the Saucon Valley Band and Choir to the local Cub Scouts Group #349, plus lots of tasty treats and gifts for everyone,” says Rod Long, Chairman of the Light Up Night committee. This year’s presenting sponsors are Mobile Technology Graphics and Bethlehem Landfill.
Event Highlights:
Light Up Night will feature something for everyone, from families looking to create cherished memories to adults enjoying seasonal beverages. Santa Claus will make a special appearance all the way from the North Pole with a few of his reindeer friends, and live entertainment from local organizations such as the Saucon Valley School District Band and Choir will keep spirits bright throughout the evening. There will be a live ice carving demonstration, free children’s activities and crafts, cash family wagon rides, special appearances from Mickey and Minnie Mouse, and so much more! Guests can shop for unique holiday gifts at vendor stalls and enjoy a variety of activities for all ages.
Make sure to stop by Chamber tent to pick up your Candy Cane Lane passport! This is the inaugural running of the trail, spanning from November 30th to December 7th encompassing your favorite businesses and restaurants in the area. Stop at each location and find the hiding Candy Cane, submit a completed passport to the Chamber to be entered into a raffle!
Food and Beverage Vendors:
This year’s event will include a mouthwatering lineup of food and drink vendors: Big Poppa’s Backyard BBQ, Cosmic Kettle Corn, Couchpota.doh, DonutNV, Fired Up Artisan Pizza, Hausman’s Fruit Farms, Nick and Noah’s, Race to Taste Curbside Grill, RK Mobile, and Tommy’s Italian Kitchen.
For those seeking seasonal drinks, Easton Wine Project, Five Maidens Cider Company, and Lost Tavern Brewing will serve a selection of wines, ciders, and craft brews. Please note: Patrons must be at least 21 years old to purchase and consume alcoholic beverages.
Sponsors:
The success of Light Up Night is made possible by the generous support of local businesses and organizations, including:
- Host Sponsor: Borough of Hellertown
- Presenting Sponsors: Bethlehem Landfill, Mobile Technology Graphics
- Reindeer Sponsor: Heintzelman’s Funeral Home
- Santa’s Sleigh Sponsor: Ron Smith
- Candy Cane Sponsor: Sure Fix Remodeling
- Hot Chocolate and Cookies Sponsors: ASR Media/Fig Magazine, Creekview Veterinary Hospital, Hellertown Dental Group, Lindsay O. Albert, EA, Service Electric Cable TV & Communications
- Sleigh Supporting Sponsor: Jim Gardner, State Farm Agency
- Tractor Ride Sponsor: Steel Club
- Wagon Sponsor: Hausman Fruit Farms
- Comfort Station Sponsors: Carl Volkman & Sons HVAC, Dewey Fire Co.
- Warm Hands Sponsors: Truist, Saucon Valley Bikes
- Jolly Supporting Sponsors: Designing Wealth Management of Raymond James, Hellertown Veterinary Center
- Decoration Sponsors: Andy’s & Pennewell’s Flower Shop, JP Mascaro, Limon Authentic Turkish Kebap House, Lost River Caverns, Saucon Valley Karate Academy
- Apple Sponsor: Bechdolt Orchards
- Cookies Sponsor: GIANT Food Stores
- Cozy Corner Sponsor: Dewey Fire Co.
- Print Sponsor: FastSIGNS of Easton
This year’s Light Up Night is expected to draw thousands of attendees, making it the perfect opportunity to connect with neighbors, support local businesses, and celebrate the season. Admission is free and open to the public.
For more details, visit the Greater Lehigh Valley Chamber website or contact the Hellertown-Lower Saucon Chamber via email at AaronG@lehighvalleychamber.org.
Don’t miss this cherished tradition—let’s light up the night and welcome the holiday season together!
About the Chamber: The mission of The Greater Lehigh Valley Chamber of Commerce is to improve the economy and quality of life in the Lehigh Valley Metropolitan Area. We accomplish this through business-to-business networking events and marketing products, affinity programs and exclusive, money saving member benefits, training programs, government affairs initiatives and public policy advocacy, and community development enterprises. With nearly 5,000 members who employ more than 200,000, the Chamber is the largest in Pennsylvania and New Jersey, and in the top ten nationwide.
Thanksgiving in Lehigh Valley: the perfect stuffing bread DOES exist – and it’s… [recipe inside]
This Thanksgiving in the Lehigh Valley, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
Election Day 2024: Elixir Health and Wellness Offers Free Red Light and Compression Therapy to Encourage Voter Turnout on Election Day
Election Day 2024: Elixir Health and Wellness Offers Free Red Light and Compression Therapy to Encourage Voter Turnout on Election Day
ELIXIR Health and Wellness, Bethlehem’s premier destination for non-invasive, anti-aging therapies, is excited to announce a special Election Day initiative to promote community engagement and support voter turnout. On Tuesday, November 5th, all voters across the Lehigh Valley are invited to stop by Elixir Health and Wellness, located at 1021 Main Street, Bethlehem, PA, for a complimentary session of red light or compression therapy between 9:30 a.m. and 5:30 p.m.
“At Elixir Health and Wellness, we believe in the power of caring, both for the body and the community,” said Yuliya, owner of Elixir Health and Wellness.
“We’re thrilled to offer this special opportunity as a way to give back to our neighbors who make their voices heard on Election Day. Voting is one of the most impactful ways to shape our community, and we want to support everyone who takes the time to participate.”
To take advantage of this Election Day offer, individuals simply need to show proof of voting, such as an “I Voted” sticker. Those who voted early are welcome to participate as well. Elixir Health and Wellness will be open all day to provide red light and compression therapy sessions that can help rejuvenate individuals after casting a ballot.
For those registered near Elixir Health and Wellness, the nearest polling location is:
College Hill Moravian Church
72 W. Laurel St.
Bethlehem, PA 18018
Whether you’re looking for a wellness boost or a relaxing break, Elixir Health and Wellness invites the Bethlehem community to experience its renowned anti-aging therapies and celebrate the importance of civic engagement.
For more information about Elixir Health and Wellness and this Election Day event, please visit our website at www.elixirlv.com.
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Old Crow Medicine Show Plays at Penn’s Peak April 21
Old Crow Medicine Show brings Americana old time music to Penn’s Peak April 21.
On their whirlwind new album Paint This Town, Old Crow Medicine Show offer up a riveting glimpse into American mythology and the wildly colorful characters who populate it.
Old Crow Medicine Show at Penn’s Peak features
Ketch Secor (fiddle, harmonica, guitar, banjo, vocals) – Morgan Jahnig (upright bass) – Cory Younts (mandolin, keyboards, drums, vocals) – Jerry Pentecost (drums, mandolin) – Mike Harris (slide guitar, guitar, mandolin, banjo, dobro, vocals), Mason Via (guitar, gitjo, vocals)
Old Crow Medicine Show brings Americana old time music to Penn’s Peak
The most incisive body of work yet from the Nashville-based roots band—a two-time Grammy Award-winning juggernaut whose triumphs include induction into the Grand Ole Opry and double-platinum certification for their iconic hit single “Wagon Wheel” — the album pays homage to everyone from Elvis Presley to Eudora Welty while shedding a bright light on the darker aspects of the country’s legacy.
Fueled by Old Crow’s freewheeling collision of Americana, old-time music, folk, and rock & roll, Paint This Town relentlessly pulls off the rare and essential feat of turning razor-sharp commentary into the kind of songs that inspire rapturous singing along.
In a major milestone for Old Crow, Paint This Town marks the first album created in their own Hartland Studio: an East Nashville spot the band acquired in early 2020 then transformed into a clubhouse-like space custom-built to suit their distinct sensibilities.
“Over the years we’ve spent a lot of time and money in professional studios,
but this was the first time we’d worked in our own place since back in the late ’90s,
when we’d hang a microphone from the rafters and
record a cassette on our TASCAM 4-track,”
says frontman Ketch Secor.
Co-produced by the band and Matt Ross-Spang (a producer/engineer/mixer who’s worked with the likes of John Prine and Jason Isbell), Paint This Town also took shape from a far more insular process than their past work with such producers as Don Was and Dave Cobb (who helmed Old Crow’s most recent effort, 2018’s widely acclaimed Volunteer). Not only instrumental in allowing the band a whole new level of creative freedom, that self-contained approach helped to revive a certain spirit of pure abandon.
“Doing it ourselves was a lot more fun with a lot less stress or pressure
“Doing it ourselves was a lot more fun with a lot less stress or pressure, and because of that we were way less precious about it,” says Secor. “It all just felt less like a chore and more like a complete joy.”
The seventh studio album from Old Crow, Paint This Town opens on its title track: a raucously swinging anthem that fully embodies that joyful energy. With its fable-like account of the band’s carefree troublemaking over the last two decades, the track showcases Secor’s uncanny knack for packing so much detailed storytelling into a single line (e.g., “We were teenage troubadours hopping on box cars for a hell of a one-way ride”). “Our band has always drawn its inspiration from those elemental American places, where water towers profess town names, where the Waffle House and the gas station are the only spots to gather,” says Secor. “This is the scenery for folk music in the 21st century, and the John Henrys and Casey Joneses of today are the youth who rise up out of these aged burgs undeterred, undefeated, and still kicking.”
Although much of Paint This Town looks outward to examine the American experiment, Old Crow never shy away from the intensely personal. Written soon after the demise of Secor’s marriage, “Bombs Away” puts a devil-may-care twist on the classic divorce song, while the gently galloping “Reasons to Run” invokes the Lone Ranger in confessing to the emotional toll of too much time on the road. And on tracks like “Used to Be a Mountain,” Old Crow turn their lived experience into a lens for illuminating larger-scale problems affecting the modern world. “I spent about 25 years of my life very close to the region of Appalachia where strip-mining occurs, which is really dangerous work and destructive for all living things,” says Secor of the song’s origins. Partly informed by his memories of hitchhiking around coal country as a teenager, “Used to Be a Mountain” emerges as a galvanizing meditation on environmental catastrophe, boldly propelled by Secor’s frenetic vocal flow and firebrand poetry (“From the fat cats, race rats, big Pharma, tall stacks/They’re the ones digging the hole/All the way down to Guangzhou”).
In one of the album’s most potent segments, Paint This Town delivers a trio of songs that delve into matters of race and hate and systems of power, embedding each track with Old Crow’s vision for a more harmonious future. On “DeFord Rides Again,” for instance, the band serves up a gloriously stomping tribute to legendary harmonica player DeFord Bailey (the first Black star of the Grand Ole Opry, who was eventually banned from the show and left in exile). “One of the things that inspired that song was the experiences we’ve had traveling all over the world and seeing the people who take country music into their hearts,” says Old Crow upright bassist Morgan Jahnig. “It’s the entire spectrum of humanity—but when you look at the people making country music, it tends to be pretty monochromatic. If we really want to push music forward, we need to let all kinds of people have a voice.” Featuring Mississippi-bred musician Shardé Thomas on fife (a piccolo-like instrument often used in military bands), the soul-stirring “New Mississippi Flag” dreams up an insignia that truly honors the state’s rich cultural heritage (“She’ll have a stripe for Robert Johnson/And one for Charlie Pride”). “We’re living in a time in which there’s a great undoing of the mythologies that were created in order for the South to alter its view of itself, and with that undoing comes a repurposing,” Secor points out. Meanwhile, “John Brown’s Dream” unfolds as a swampy and smoldering portrait of the notorious radical abolitionist and his brutally violent attempt at rebellion.
Throughout Paint This Town, Old Crow bring their spirited reflection to an endlessly eclectic sound, spiking their songs with elements of everything from gospel (on “Gloryland,” a heavy-hearted lament for our failure to care for each other) to Southern highlands balladry (on “Honey Chile,” a melancholy love song graced with soaring harmonies and swooning fiddle melodies). That deliberate unpredictability has defined Old Crow since their earliest days, when they got their start busking on the streets with pawnshop-bought instruments. Through the years, they’ve continually breathed new life into their sound by inviting new musicians into the fold; to that end, Paint This Town marks the first album to include Jerry Pentecost (drums, mandolin), Mike Harris (slide guitar, guitar, mandolin, banjo, dobro, vocals), and Mason Via (guitar, gitjo, vocals). “We were auditioning new members during the process of putting the studio together—so if you signed up to be in this band, you got handed a paint roller and a list of songs to learn,” says Secor. As they got Hartland Studio up and running, Old Crow also launched the Hartland Hootenanny: an hour-long variety show livestreamed every Saturday night during lockdown, with guest appearances from the likes of Amythyst Kiah, Billy Strings, Marty Stuart, and The War and Treaty. “The Hartland Hootenanny kept us joyous during what could’ve been a very bleak time,” Secor says. “It helped us process the experience of Covid and George Floyd’s death and all the urgent cries for change, but at the same time we talked about full moons and football and summer camp—which in a way symbolizes everything we are as a band.”
Indeed, Old Crow ultimately consider that mingling of the joyous and the profound to be the very life force of their collective. “At the end of the day, we’re still just trying to stop you on the street and get you to put a dollar in the guitar case,” says Jahnig. “Then once we’ve got your attention, we’re gonna tell you about things like the opioid epidemic and the Confederate flag and what’s happening with the environment—but we’re gonna do it with a song and dance. We feel a great obligation to talk about the more difficult things happening out there in the world, but we also feel obligated to make sure everyone’s having a great time while we do it.”
Tickets on sale Thursday, February 9 at 10:00AM at all Ticketmaster outlets, the Penn’s Peak Box Office and Roadies Restaurant and Bar. Penn’s Peak Box Office and Roadies Restaurant ticket sales are walk-up only, no phone orders.
General Admission
Advance: $43.50
Day of Show: $48.50
About Penn’s Peak
Penn’s Peak, a beautiful mountaintop entertainment venue located in Jim Thorpe, Pennsylvania, can comfortably host 1,800 concertgoers. Enjoy a spacious dance floor, lofty ceilings, concert bar/concession area and a full service restaurant and bar aptly named Roadie’s. Complete with a broad open-air deck for summertime revelry, Penn’s Peak patrons enjoy a breathtaking overlook of nearby Beltzville Lake, plus a commanding, picturesque 50-mile panoramic view of northeastern Pennsylvania’s Appalachian Mountains. Choose Penn’s Peak for your next wedding, banquet or special event and treat your guests to an event truly “Above the Rest”.
Geographically convenient to residents of major population zones in Hazleton, Scranton, Wilkes-Barre, Stroudsburg, the Lehigh Valley, Philadelphia and New York City, Penn’s Peak is an ideal location for any event. It is located only four miles from Exit 74 of the northeast extension of the Pennsylvania Turnpike. For more information on Penn’s Peak, go to www.pennspeak.com or call 866-605-7325.
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Lyle Lovett and John Hiatt at Easton’s State Theatre Sunday, October 22nd
Lyle Lovett and John Hiatt at Easton State Theatre Sunday, October 22nd
John Hiatt is one of America’s most respected and influential singer-songwriters.
In total, John has released 26 critically embraced solo albums and his esteemed career has earned him 10 GRAMMY award nominations. Since the release of his 1974 debut, “Hangin’ Around the Observatory,” rarely has more than a year or two passed without a new Hiatt collection hitting the shelves. He has his own star on Nashville’s Walk of Fame, has been inducted into the Nashville Songwriters Hall of Fame, and was saluted at the Indiana Governor’s Arts Awards.
A singer, composer, and actor, Lyle Lovett has broadened the definition of American music in a career that spans 14 albums. Coupled with his gift for storytelling, the Texas-based musician fuses elements of country, swing, jazz, folk, gospel, and blues in a convention-defying manner that breaks down barriers. Since his self-titled debut in 1986, Lyle Lovett has evolved into one of music’s most vibrant and iconic performers. Among his many accolades, in addition to four GRAMMY Awards, he was awarded the Americana Music Association’s inaugural Trailblazer Award and has been named Texas State Musician.
Tickets are on Sale:
To Members: Thursday, July 20th
To the Public: Friday, July 21st
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Coconut, Oak bring Depth and Flavor : Maker’s Mark Cellar Aged 2024 — Preview Tasting Review
Inspiring Flavor behind Maker’s Mark Cellar Aged 2024 — Preview Tasting Review
In celebration of the debut for Maker’s Mark Cellar Aged 2024, I joined a group of whisky and spirit reviewers at Maker’s Mark headquarters in Loretto, Kentucky for a day of tours, lunch and of course a private tasting.
Our Cellar Aged 2024 tasting was led by Innovation Manager Beth Buckner and Senior Director & Head of Innovation Blake Layfield.
Senior Director & Head of Innovation Blake Layfield and Senior Manager of Innovation and Blending Beth Buckner
The limestone shelf that surrounds Star Hill Farm, homeplace to the Maker’s Mark Distillery, is key to crafting the unique taste of its bourbon
Today’s tasting takes place in a built-in cave within the limestone shelf itself, at a chilly 50 degrees. It’s a memorable experience for a memorable bottle. As we walk into the limestone cellar, there’s dozens of barrels stationed on the floor, which is part of the Private Selections Program we’ll hear about below
Maker’s Mark Cellar Aged 2024 Debuts its most mature bourbon
Maker’s Mark Cellar Aged 2024
Maker’s Mark Cellar Aged 2024 blends 15% Maker’s Mark 12-year-old and 85% Maker’s Mark 13-year-old, at 59.7% ABV or 119.3 Proof.
The aroma carries notes of caramelized sugar and toasted almond. The palate unveils a delicate interplay of buttery shortbread, a surprising bite of coconut, and spices. A lingering finish highlighting dried dark fruit and oak undertones.
Maker’s Mark Cellar Aged 2024 alongside 2023
Side by side: 2023 vs 2024
The 2024 bottle (the 2nd inaugural Cellar Aged effort) takes a noticeable turn from it’s 2023 first path.
The 2023 is a blend of 87% 12-year-old and 13% 11-year-old barrels. Proof at 115.7
In comparing, you’ll notice strong differences. 2023’s bottle offers lighter greeting. Aromas of caramel syrup, cinnamon sugar, subtle red fruit. Cornbread, apricot, brown sugar.
Whereas 2024 is a more matured taste profile. The aroma carries notes of caramelized sugar and toasted almond. The palate unveils a delicate interplay of buttery shortbread, subtle coconut, and spices. A lingering finish highlighting dried dark fruit and oak undertones.
Private Selections Program
A Maker’s Mark priority is to maintain their taste profile. Famously, aged between 6 – 8 years old, but every barrel ages a little bit differently.
When loyal customers asked for a single barrel, they had to politely decline, but wanted to find a way to excite and involve their audience base.
So they created the Private Selections Program, which is how enthusiasts visit and pick their taste, a vision of what they want their Makers Mark to taste like and then the company uses custom staves in a barrel, which were seen stored on the floor around us.
Maker’s Mark Cellar Aged 2024 will be available for a suggested retail price of USD $174.99 in the United States
The limited-release Maker’s Mark Cellar Aged 2024 will be available for purchase at the Maker’s Mark Distillery by booking the Cellar Aged Experience at https://www.makersmark.com//distillery/visit-us.
For more information about Maker’s Mark, please visit www.MakersMark.com.
ABOUT MAKER’S MARK
Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker’s Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker’s Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.Always true to the founders’ vision, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, and Maker’s Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker’s Mark Private Selection: the brand’s custom barrel program.
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