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Lehigh Valley loves Cocktails: Local Spirit KLYR Rum gets poured throughout Pennsylvania, Adam Lehrhaupt reveals

Local Spirit KLYR Rum gets poured throughout Pennsylvania with better flavor, healthier Ingredients.

Adam Lehrhaupt, Amish Patel, and Neil Kahrim started a Pennsylvania-based spirits company with the simple goal of creating a better-tasting American rum.

As they started adjusting their recipe for flavor, they soon found health benefits and great cocktail and food pairings.  The result? A purer, cleaner rum, with a flavor they claim creates its own genre. 

One thing’s for sure, Pennsylvania cocktail lovers are ordering more and more.

The following is a conversation (via zoom) with Adam Lehrhaupt.  The conversation has been edited for length and clarity.  Find the full, un-edited talk at our Youtube channel.

 

Let’s start by saying you’re in a car right now and can you tell us why you’re in a car right now?

 

Adam: Yeah, so I’m in a car right now because today’s a big day for any sports people, but especially in the Philadelphia area. 

KLYR Rum being poured at a Phillies game

We’ve got a 1 o’clock Phillies game. And as a rum company, we like to go down to those games when we can and just hang out at the ballpark and buy rum for people. Introduce them [to our KLYR Rum brand]. Either something they’ve never had before or if they are already a fan, getting them another one. So I’m heading down to the ballpark today to catch a ballgame and hang out with some Phillies fans. And then tonight, we’ve got the draft, so the ballgame will roll over into some fun at Xfinity Live. So we’ve got our products in Xfinity Live now.

So we’ll pop over there and roll into a little bit of draft night. See who everybody’s favorite football teams draft. 

I love your guerrilla marketing style.  You’re out there meeting the people.

 

Adam: [Points to his shirt] This is my Phillies KLYR shirt.  It’s our KLYR K, but it’s in the Phillies pin stripes. I don’t know if you can see it’s got the Philly pin stripes on it. 

Tell us about the KLYR brand itself and what you’re trying to accomplish.

 

Adam: Basically the idea for creating KLYR rum and I’ll start back at the beginning. One of my two main business partners, his name’s Amish Patel. He is a dentist. He grew up as a dentist. His dad is a dentist. His brother’s a dentist. Thirteen cousins are dentists. There’s nine more in dental school. He has another group of cousins who all work in dental laboratories.

So they make dentures and things like that. So he comes from a dental family in Pennsylvania. I think they’re around 93 offices now in Pennsylvania, New Jersey, the mid-Atlantic region.

He came to me over Covid and said he was done being a dentist and he wanted to do something different. And he had a friend who had been in the spirits industry, somebody he went to high school with, who created Whistle Pig and he said, I wanna create spirits. 

And I said, first of all I’m in for anything spirits related,  I’m a big fan and I went back and did a little bit of research to see what the market needed. So everything that we do is market driven, so we do research and figure out not what we think it needs.

What the market did have was a big kind of opening a gap in the Silver Rum area for something that was just very well made, but had flexibility. So a really good clean tasting silver rum didn’t really exist. So we set about trying to create it and that’s where KLYR Rum came from.

 

Now tell me a little bit about your background and the team itself. How the three of you got together.

 

Adam: So my current day job, when I’m not helping run this run business, is I write children’s books. So I’m a children’s book author.

Before that I was a senior art director for a company called Siemens Healthcare. Before that I was a roadie, but currently I’m a children’s book author and in my spare time I play hockey. That’s my little outlet for my extra energy. It’s my cardio when I’m working out.

And that’s where I met Amish. We all played against each other for years. And then finally a couple years ago, we ended up getting him onto my hockey team and we became pretty good friends. And when he presented this idea, I came back to him with rum as an idea.

He said, I have this guy I went to high school with. His name is Neil Kareem who’s from Trinidad. Let me get him on the phone. So we’re at lunch and he calls Neil and gets Neil on the phone and he goes, Neil, what do you think about, rum?

And Neil goes yeah, I like rum. Rum’s great. He goes, what about making rum? And Neil’s okay let’s figure it out. So really Neil and I were the ones who kinda went away for about five or six months and figured out how the whole distilling process worked, figured out how to build a distillery, put together all the numbers, and then Neil went out to try to find us a master distiller.

KLYR Rum Distiller Lexi Close

KLYR Rum Distiller Lexi Close

And he found somebody that we both really liked. And she agreed to meet us and we did this meeting and we just clicked right away. As it turned out, she was working for her family’s distillery, so we couldn’t hire her away at that time. But we did start working with her –  her name’s Lexi Close and Lexi took my ideas and the flavor profiles I was talking about and the way that I described it to her, because it didn’t exist.

So I described it through other spirits.  I wanted something with the clean taste of vodka or tequila, right? So I needed to keep that body that you get, but with the sugar of rum. You needed to have the mouthfeel of rum. What I wanted to lose was that harshness. There’s a harshness to rum that most people hide behind sugar.

It used to happen a lot with tequila as well.  Luckily, Lexi’s a big tequila person, so she saw the change in tequila [from years ago, it’s much better now]. 

But she understood when I was talking about harsh tequila and she went about trying to [fix it]. She and I worked together. My work was just tasting it and making suggestions. She worked really hard.

She managed to create this whole new category of product that we are calling American Rum. To differentiate it from Caribbean style rum.  We wanted to really delineate that this was something unique and different and it wasn’t like something you’d had before.

 

So let’s talk a little bit about flavors and the cans themselves, the process of making them?

 

Adam: Let’s start with how we got there first. Because when I started thinking of what drinks I would make with this great rum I was thinking summertime. A little sugar-free lemonade.

Then I came up with this idea for a drink at the ballpark.  I called it “Clear sky”, so it had a little blue curacao in the lemonade, it was like a light blue kind of color. 

We had that all last summer (2022) at Citizens Bank Park. Then we’re also up at the Iron Pigs Coca-Cola park where the Iron Pigs play in Bethlehem. 

It was really light for a lemonade. It didn’t have a lot of sugar in it. I wanted to create that as one of our first cans. Then we were gonna do the traditional Orange Crush.  Orange Crush is the big flavor down at the Jersey Shore towards the middle of last summer.

I expect it to be even bigger this year with all the peach crushes and everything that is happening. There’s a whole crush bar live now that’s how popular these are. 

So we go in and we’ve got our flavor guy, Mike.  He was concocting the mixes for us, and I wanted to keep them below 99 calories. That was very important to me, to go after the seltzer market, ready to drink’s or the White Claws. They’re basically made with cheap alcohol, hidden behind bubbles.

So we sat down and we started trying these lemonades, [testing for the] right amount of flavor. I tried the low flavor lemonade and I went, hold on, can you do this, but  20% less flavor?

I’m thinking we can get it to taste like water and it will be KLYR water. With the partnership with the Phillies, we’ve got Clearwater in Clearwater, right? Because that’s where they hold spring training. 

He really took a lot of the flavoring out and basically something that tastes like ice cold water with a twist of lemon in it.  So that was how we came up with that first flavor. 

Then we had to create Crush. We did; and I thought it was good, but it was 99 calories. It had a lot of flavor to it, like an orange crush.  As we’re going through and I’m drinking them, I’m [always] throwing in another shot of KLYR. 

So when we decided to expand the water line to four flavors: the original OG water that has light, lemon flavor.

We have a tangerine water, which is really subtle, but it’s got sweeter, tangerine flavor to it. Still less than 99 calories. 

Passion fruit which has got a little bit of that sour pop that passion fruit has.

Then the last one I really wanted to do a spa water, so we did cucumber mint.  Which  is my new go-to. I drink it all the time. 

I knew that we wanted the flavors to be unique and different. 

I didn’t want it to be sweet. When you get more full flavored, it ends up being more than 99 calories.

So the crush line became 6.5% [alcohol]. Because as I said, I kept adding an extra shot of KLYR to it. We could lower the sugar that we put in to give the flavor body so that we would get that kind of Crush body when you’re drinking it.

So they’re 6.5 %, they’re only 190 calories. We’ve got Orange Crush, Pineapple Smash Berry Lemonade Blast and Fruit Punch, which is like a tropical fruit punch. This is the juice bag of my youth. So I created those for people who like a little more pop, a little more flavor, and for anybody who goes into a bar and orders that double or triple IPA.

 

Is that why you didn’t want it sweet,  for the calories?

 

Adam: No, I didn’t want it sweet because I don’t wanna hide the rum.  I want you to be able to taste the rum. The flavorings might be great, but the rum is what we’re showcasing. So whatever we made, I wanted you to be able to still get those hints of the rum and enjoy that flavor as you’re drinking it.

 

For foodies, food pairing wise, what have been some great food combinations?

 

Adam: Let me go through the flavors of the crush line, because it splits, I think about them as like red wine and white wine. 

So the water line is like a white wine. So you can have the waters with pizza, pasta, fish.

The Orange Crush and even the Pineapple Smash with Indian food or Mexican food where you have that spice but a little of that sweetness cuts through it and you have the body of the rum on the finish. Those things come out really well together.

[Now Adam has parked and is walking through their KLYR Rum office]

How much of your office is Pennsylvania based? Where’s your distiller?

Adam: Our distillery is in Lewisberry, so that’s in Pennsylvania out by Harrisburg.

Our headquarters is in Westchester.  I am here in Bluebell. Keith is based in Quakertown.

 

Where can we find you? Where can we buy, where can we shop? Where can we follow?

 

Adam: In Pennsylvania we’re available through the PLCB (Pennsylvania Liquor Control Board).

We’re in 30 different stores right now, but we’re in the distribution centers, so anybody who doesn’t have it in their PLCB store order it to have it delivered to them. 

If you are in the greater Philadelphia, Eastern PA area, as far as Bethlehem and out towards Harrisburg we do home delivery.

We have a whole thing on our website everywhere that you can find it. So you can put in your zip code and it’ll tell you where you can get it near you.

In Eastern and Central Pennsylvania use the code: Adam2023 at checkout and get up to 35% off you order.

 

Tell us which social media channels you’re on and how to find you on there?

 

Adam: It’s KLYRRum on Instagram, Facebook, Twitter and find us at KLYRRum.com

We support local first. So we’re a Pennsylvania company. That includes South Jersey.

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Election Day 2024: Elixir Health and Wellness Offers Free Red Light and Compression Therapy to Encourage Voter Turnout on Election Day

Election Day 2024: Elixir Health and Wellness Offers Free Red Light and Compression Therapy to Encourage Voter Turnout on Election Day

ELIXIR Health and Wellness, Bethlehem’s premier destination for non-invasive, anti-aging therapies, is excited to announce a special Election Day initiative to promote community engagement and support voter turnout. On Tuesday, November 5th, all voters across the Lehigh Valley are invited to stop by Elixir Health and Wellness, located at 1021 Main Street, Bethlehem, PA, for a complimentary session of red light or compression therapy between 9:30 a.m. and 5:30 p.m.

“At Elixir Health and Wellness, we believe in the power of caring, both for the body and the community,” said Yuliya, owner of Elixir Health and Wellness.

“We’re thrilled to offer this special opportunity as a way to give back to our neighbors who make their voices heard on Election Day. Voting is one of the most impactful ways to shape our community, and we want to support everyone who takes the time to participate.”

To take advantage of this Election Day offer, individuals simply need to show proof of voting, such as an “I Voted” sticker. Those who voted early are welcome to participate as well. Elixir Health and Wellness will be open all day to provide red light and compression therapy sessions that can help rejuvenate individuals after casting a ballot.

For those registered near Elixir Health and Wellness, the nearest polling location is:

College Hill Moravian Church
72 W. Laurel St.
Bethlehem, PA 18018

Whether you’re looking for a wellness boost or a relaxing break, Elixir Health and Wellness invites the Bethlehem community to experience its renowned anti-aging therapies and celebrate the importance of civic engagement.

For more information about Elixir Health and Wellness and this Election Day event, please visit our website at www.elixirlv.com.

Lehigh Stunned by Sweet Innovation From America’s #1 Cookie Brand

Biggest Cookie Innovation Ever, Chips Ahoy Big Chewy Cookies!  From America’s #1 Cookie Brand

The cookie experts at Chips Ahoy! are at it again – this time showing up bigger than ever before.

Chips Ahoy! Big Chewy Cookie

Introducing the Chips Ahoy! Big Chewy Cookie – an entirely new product line from America’s #1 chocolate chip cookie brand.

Chips Ahoy! Big Chewy Cookie

Chips Ahoy! Big Chewy Cookie

As the brand that is “Here for Happy,” this innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend.

These new Chips Ahoy Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.

Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:

  • Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
  • Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
  • Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.

“From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors,” said Jen Levin, Senior Brand Manager for Chips Ahoy! US. “For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!”

Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP $2.29 at convenience stores. For more information on Chips Ahoy! Big Chewy Cookie, follow @chipsahoy on Instagram and @theofficialchipsahoy on TikTok to follow the latest Big Chewy Cookie news.

Lehigh Invaded with Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings

Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings

J. Mattingly 1845 Distillery is debuting scary-good whiskies this fall, with its first fall spiced Bourbon 31 Blended Bourbon and the ability to customize your own whiskey for your Halloween festivities through its J. Mattingly 1845 craft your bottle program.

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Bourbon 31 Blended Bourbon is a play on the brand’s Bourbon 30 Bourbon brand and this limited-edition release was created for the Halloween season.

Bourbon 31 is a blend of three whiskies which have all undergone J. Mattingly 1845’s Double Staving™ process and the blend consists of 51 percent Bourbon, 29 percent Light Whiskey and 20 percent Rye Whiskey. Double Staving is a proprietary process used by J. Mattingly 1845 Distillery that gives the whiskey inside the barrels additional surface exposure to charred barrel staves to impart more flavor and color.

The Double Staved Classic Bourbon used in this blend has just scored a 96 from famed Whiskey Bible author Jim Murray.

The Bourbon 31 Blended Bourbon was created by J. Mattingly 1845’s team of expert blenders to reflect the flavors typically associated with fall. “When we blended these three whiskies, we were looking for a flavor profile that reflects flavors typically associated with fall, such as pumpkin and cinnamon while matching the light-hearted fun we’re having by changing the brand name from Bourbon 30 to Bourbon 31 to celebrate the Halloween season,” said Harry Richart, president, J. Mattingly 1845 Distillery.

Tasting notes for this bourbon describe it as having a nose of nutmeg, cinnamon, vanilla and walnut, with the flavors of brown sugar, cinnamon, and fall baking spices on the palate. On the finish, pumpkin bread, baker’s chocolate and seasoned oak are prevalent.

Bourbon 31 is available online and at the J. Mattingly 1845 Distillery in Frankfort, KY.  Suggested retail pricing is $60 for a 750 mL and it is 98 proof.

J. Mattingly 1845 Custom Whiskey Program is the “Choose Your Own Adventure” of the whiskey world by allowing the buyer to choose between double staved™ bourbon, light whiskey or rye whiskey recipes, select their bottle shape, customize their own label, and even choose their own wax color from every color of the rainbow! This program is available online and in person at the Distillery and can result in some frighteningly fun labels and Halloween-themed wax colors.  Imagine expressing your innermost devilish (or angelic) thoughts on the bourbon bottle you give your favorite boo.

Pricing for the custom bottles start at $120 for a 750 mL bottle and shipping is available to 46 states.

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

It all started in 1845, with John Graves Mattingly’s first distillery in Marion County, Kentucky, Registered Distillery #2.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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