As we witness the impacts of plastics and other waste on our planet, more and more people are looking to reduce, reuse, and recycle. Creating a zero-waste kitchen involves adopting a mindful and sustainable approach to reduce waste at every stage of your buying, cooking, and eating routines, and it is an impactful way to minimize your carbon footprint.
Here’s a step-by-step guide to help you get started:
Plan Ahead to Leave Less Behind
Look through your pantry and kitchen to see what you have on hand. Assess areas where waste is generated and rethink your shopping list.
Food waste can be prevented by effectively using your ingredients. Make creative use of leftovers. Freeze excess food for future meals. Don’t over-purchase perishable items. Make a shopping list and stick to it to avoid impulse purchases.
Buy in Bulk and Refill
Stock up on staples like grains, pasta, nuts, and spices in bulk. If you are heading to a store with bulk bins, bring your containers to avoid excess packaging.
Another way to reduce plastic packaging waste is by shopping at stores where you can refill cleaning and personal care products.
Choose products with minimal or sustainable packaging. Opt for glass, metal, or cardboard packaging over plastic whenever possible. These items can be repurposed or recycled.
Avoid individually packaged items and single-use packaging.
Shop Your Local Farmers Market
Shop Your Local Farmers Market
Farmers markets facilitate zero-waste kitchens.
Here’s how:
Reduced food packaging: Farmers markets offer fewer packaged and processed foods than grocery stores. Buying fewer single-use plastics keeps packaging waste out of landfills.
Local and seasonal produce: Farmers markets prioritize regionally grown and seasonal produce. By buying from local farmers, you support sustainable agriculture practices while minimizing the environmental impact of long-distance food transportation.
Bulk purchases: Many farmers markets offer the option to buy produce in bulk, allowing you to choose the quantity you need without redundant packaging.
BYOB (bring your own bag)
BYOB (bring your own bag)
Those flimsy plastic bags from the grocery store are no match for a reusable tote. Reusable bags made from canvas or recycled plastics are larger and more durable than single-use bags. Plus, more states are implementing fees to curb the use of plastic bags.
Go Green with Reusable Kitchenware
Most people know about reusable water bottles, but there are tons more reusable items on the market (many are dishwasher-safe too). From reusable K-cups for your morning cup of joe to stainless steel straws, there are lots of eco-friendly ways to eliminate kitchen waste.
Reusable products not only cut down on the production and consumption of new products, but they also save you money.
Consider Eco-Friendly Upgrades
With all the money you’ll save by going green, consider upgrading your appliances. New technologies use less water and electricity. The money you spend on energy-efficient appliances will be recuperated over time.
Freeze as You Please
A high-performance freezer is a powerful tool for keeping your food fresh. Food waste often comes from leftovers. Rather than throwing away leftovers, you can freeze them. These frozen meals can be quick and convenient options on busy days, especially when stored as pre-packaged meals.
Freezing foods can significantly extend their shelf life; this way, you can buy in bulk and take advantage of sales without worrying about ingredients spoiling.
If you have produce nearing its expiration date, freeze it before it turns. Freeze fruits, vegetables, and other perishables. Sauces can be frozen too.
Your freezer can also store dry goods. Freeze bulk items like nuts, grains, and flour for later use.
Reimagine Your Food Scraps
Reimagine Your Food Scraps
Almost all organic material has multiple uses. For example, banana peels make great hair and skin masks, banana tea is a powerful sleep aid, and plants love the potassium-enriched water of peels soaked overnight.
Orange peels can be boiled as a room deodorizer or baked and ground into a vitamin-packed powder.
Bones can be made into bone broth, and new plants can be grown from viable produce seeds, while herbs can be propagated for an endless supply of seasonings.
Before you toss it in the compost bin, perform a quick search and scope out any additional uses.
Compost is King
Composting is the backbone of the zero-waste kitchen. Once you have re-used your food in every imaginable way, it’s time to give it back to the earth. Create a compost pile in your yard; use a tumbling bin or a countertop composter.
Benefits of composting:
Reduced landfill waste: Food scraps account for a large chunk of landfill waste. When these materials decompose in landfills; they release methane, a potent greenhouse gas. Composting diverts these materials away from landfills, reducing their environmental impact.
Enriched soil: Compost improves soil structure, water retention, and nutrient availability. By composting, you’ll foster healthy plant growth, reducing the need for excessive watering and fertilizers.
Minimized odor and pests: Properly composting food scraps and yard waste reduces the likelihood of attracting pests and generating foul odors in trash bins.
A zero-waste kitchen is one way to live a greener, moreeco-friendly lifestyle. Once you hit your stride in the kitchen, you’ll likely find other areas to cut waste. Small changes add up, and you’ll make a big difference.
Caleb Leonard is a freelance writer and marketing professional. A graduate of the University of North Texas, his interests include gardening, podcasts, and studying Spanish.
NBA Hall of Famer Tony Parker shares his dinner party secrets, favorite french summer escapes and the future of the Rose’ Revolution.
In his incredible basketball career, Tony Parker earned four NBA Championships with the San Antonio Spurs, was selected for six All-Star teams and named MVP of the 2007 Finals.
But these days, his passion for food and wine is keeping him even more inspired.
Starting as a boy growing up in France, the memorable dinner parties he hosted during his NBA days, his summer escapes to French Vineyards during the off-season.
It’s no surprise that now he diving into the French wine world, buying Château La Mascaronne in Provence with legendary business partner Michel Reybier.
A magnificent adventure for the next vintage of his life’s journey.
Château La Mascaronne Rose’ COURTESY OF CHÂTEAU LA MASCARONNE
Today I sat down with Tony Parker (over audio-only speakerphone) for a conversation about dinner parties, french vacation, getting busy in vineyards, and the future of Rose’ wine.
The conversation has been edited for length and clarity. The full conversation can be found on our YouTube channel.
Also, the podcast version is here:
You’ve been diving into the world of winemaking with Michel Reybier and his team. Can you talk a little bit about the adventure, any surprises or lessons?
It’s been amazing. I always wanted to invest in a project like that. The first time I tried wine was when I was 17 years old. I wanted to keep learning about it and get my knowledge better around the wine world. And so when I was 19, I finally made enough money to afford all those great wines.
I was lucky enough to play for a coach who loved wine, had a huge collection, was reading wine magazines every trip. And so that’s how we bonded. As I got better, in my knowledge of wine, I started to invite all the best [people] in San Antonio to come to do a nice dinner at my house with Coach Popovich, and then the next day I would invite them to a Spurs game.
Château La Mascaronne COURTESY OF CHÂTEAU LA MASCARONNE
Then during the summer I started making trips to the vineyard. I started to know them better. Because in the wine world, obviously, you have great families. They’re super passionate. And that’s how I started; working on my allocation and the good bottles, the Reserves.
Tony Parker and Michel Reybier – SEBASTIEN CLAVEL
When I retired I wanted to be more involved. But it’s very hard to invest in the wine business because it’s either in the family for generations and generations. Those big companies buy everything. And so I was very lucky, through mutual friends I met Mr. Reybier and after talking for six or eight months, we decided to become partners. Now I’m a proud Owner / Ambassador / Everything.
You mentioned the wine dinners you had in San Antonio. Just for us massive foodies, can you help us fantasize for a moment?
What kind of food was served? What kind of wines were poured? Can you take us back to those nights?
I had a private chef. My private chef would work with the vineyard. We tell them who’s coming, how many people, which bottles and what year they will send us.
Then they will work with my staff to make sure we make a menu accordingly, to make sure that everything is matched with what we are drinking.
So when the [dinner party] came to my house, we tried [the vintages] 1969, 1982, 2000 and 2009. It was unbelievable. Great bottles, great vintages.
And for me, I’m very lucky too because I’m born in 1982 and it’s one of the best years for wine, especially in Bordeaux. So every time I visit a castle in Bordeaux, the employees are always super happy because it’s a good opportunity for them, as the owner, to open an ‘82 [vintage].
Most of the time, they’ll come and say thank you to me, saying it’s [their] first time trying an ‘82 [vintage]. Because nowadays, they don’t open those 82’s a lot.
You’ve hinted at your sports background, obviously you have become a master. Is there any lesson that you mastered in sports that you’ve brought into the wine world with you?
The passion and the work ethic. Obviously in the wine world I will never try to be and talk like a Sommelier, they studied for that. Even if I have good knowledge and I’ve been working with vineyards. And I’m learning all the time, especially since I’ve been owning vineyards. I did Harvest. I did the assemblage. Which is when you try all the possible [options], and you decide what the wine is going to be.
Tony Parker and Michel Reybier – SEBASTIEN CLAVEL
I’ve been working with great directors. Our director is unbelievable. The director at La Mascaronne, she’s great too. And so for me, it’s been great knowledge, and a great learning process to learn even more about wine.
What inspired you to choose the partner with Chateau La Mascaronne?
When I met him, I knew he was huge in the wine business and obviously it brings a lot of credibility when you work with somebody like Michel Reybier because he’s been at this for so long and he’s the owner of one of the best wines in the world with Château Cos d’Estournel.
That’s how I knew him and that was big time. When he talked about La Mascaronne, he bought it from Tom Bove.
Back in 2006, when I started going on vacation every summer, I started drinking Rose’ with my brothers and my friends. We love rose’ in the summer.
That’s when Miraval took off. Brad Pitt bought it with Angelina [Jolie]. He bought Miraval from Tom Bove.
Tony Parker at Château La Mascaronne COURTESY OF CHÂTEAU LA MASCARONNE
So [I thought] if Tom Bove hit that property perfectly with Miraval, for sure [it can happen] with La Mascaronne, it’s just a matter of time before we can do something amazing.
What’s next for you as far as the wine world goes?
Our premium rosé just came out from La Mascaronne. Only 3,000 bottles.
We’re working on more premium one’s now. I think that’s where things are going with rose’s. All these big companies and all the knowledge that they get from the red wines is coming into the Rosé world, where the Rosé is going to get better and better.
For more information on Tony Parker and La Mascaronne:
Lehigh Valley, What does ‘Planet-based Milk’ taste like? We asked Chris Langwallner from WhatIf Foods
Planet-Based food? You heard right. Find out more from Chris Langwallner and WhatIf Foods.
WhatIF Foods believes in a better better.
Tasty, delicious foods that are better for our bodies, better for our taste buds and farmer buds alike. Better for degraded lands, our eco-systems and naturally… better for cows.
Today I had the chance to have a conversation (via zoom) with WhatIF Food’s Chris Langwallner to talk about inspiration, their foods, their flavors and the science and technology making it all happen.
This conversation has been edited for length and clarity. For the full conversation visit our YouTube channel.
Today we are here with Chris Langwallner from What If Foods. Thanks for joining us today.
Absolute pleasure. I cannot thank you enough. It’s fantastic to be here and letting our story get out a little bit. So thank you very much. I’m excited because it’s gonna be a lot of fun.
We’re talking about plant-based foods, we’re talking about planet based foods and for a “better-better” world. I’m hoping you’ll clarify that for us.
I look forward to it. Yes, it’s all about a planet based food company. It’s all about regenerating. It’s all about reconnecting to communities, restoring the greater land, and making sure that we are replenishing the nutrients we need on a day-to-day basis.
What inspired you to get into plant-based food?
To be honest with you, as a planet based company I think what really inspired me to get into a better way of doing things is actually a call out of my grandfather.
He has been always saying, leave this planet a better world than how you found it. When I was a young boy, I couldn’t understand. It was too abstract. I couldn’t really get my head around. But as I was then working in the industry for 20, 25 years you look behind the scenes, and you see how food is being manufactured on large scale and how profitability over shadows a lot of decision making.
And on the other flip side of the coin, there is a community out there, about 2.6 billion people. This planet makes a direct income or an indirect income from farming activities. And the vast majority, more than two thirds of these people are the poorest of the poor. And we are leaving them behind. And that’s not fair to them because what we have on the plates has been harvested by them.
They take care of their land. And if we leave them behind in the current state of affairs We’ll see many tears in their eyes. And it doesn’t have to be that way. It can be totally different. And hence my strife was really to look at the planetary health and its affairs as well as humanity overall.
And thinking about that must be a better way of doing things and how can we improve it, not incrementally, but really make a system change. And here we are basically inspired by my grandfather.
On your website, you take some very science-based heavy content and you make it fun and easy. Talk about that process.
It’s a team effort. Honestly, there’s a huge team behind the scenes that works tirelessly on improving our communication and our style and our tone. But the essence of it all is that we understand that Gen Zs and today’s youth are essentially those consumer groups that are on this planet.
Probably the first sort of generation that is fully educated in sustainability. And they have their ability today by one click of a button to really look behind the scenes and understand whether or not there is BS or whether or not there’s transparency, there’s honesty, and there is a different approach to things.
So that is one aspect of things. So we wanted to really make sure we are speaking to the youth on this planet. The second aspect of it all is that, You open your social media feeds today, or you open a media channel, you switch on your television and you are bombarded with bad news, after bad news.
And quite frankly, I have worked in universities and with students and I have been shocked by the fact that people, young guys, talk to me, ‘Hey, I don’t care about sustainability. I don’t care about our planet because it’s so crappy. Everything is so bad. I might as well just enjoy the time span I have on this planet.’
And I was shocked in contrast to what my grandfather told me. Today’s youth, some of them, not all, a fraction of them think like that. Or in other words I met this young girl and she says, I don’t know if I want to have children. Because I don’t know whether or not I would like to give birth to people that then inherit a planet that is so hot.
And all of that together was just making me restless and I wanted to really change things and and take this finite time span that I have on this planet to try as hard as I possibly can to leave it better than I found it. And that’s what I strive for. Hence we’re speaking with a fun and engaging voice.
We are speaking with colors and we are speaking with cartoons so that we basically get this heavy message across in an uplifting way and saying, Hey, you can be part of something. That actually does the opposite. It’s not grim. Yes. If we change, we can make this. We’re a better place and here we are.
Thanks for the call out. The credit goes to my team.
As we segue into the products themselves, what I wanna highlight is this BamNut Is that the nickname for the Bambara Groundnut?
Yeah, so we came up with Bamnut as a short version, as an acronym for the Bambara Ground Nut, which in reality is a legume, a legume that helps us fix nitrogen organically in soils that are essentially degraded and left behind by intensive agriculture.
The Bamnut word came about in Singapore. We actually did not quite know when we started using it. We didn’t quite know how the Americans would pronounce it. And then we found out, alright, it’s the Bamnut. So it all turned out to be so witty and entertaining and just perfect fit for a “better, better” to be honest.
Because that’s a main ingredient in all of your food. Let’s talk about what is a BamNut. Why is it magical and unique?
I was walking through the world of agro food over the past 20 years, and I’ve always been hugely concerned about the massive speed of land degradation, particularly on arid land.
And that’s getting accelerated because of climate change; and the weather is changing; and the rains and the monsoons are not hitting regularly anymore. So it becomes increasingly more difficult to plant, the planting season to make sure that you are having the seeds in the ground before the rains hit them and so on and so forth.
So it becomes really challenging for folks. So land turpitation has always been a huge concern of mine because another, on the flip side of that, we are losing about 25 soccer fields worth of arid land every minute, while at the very same minute, the same amount of primary forests have been cut down.
So if you compare and contrast these two figures, what it tells me is that in order to make way for the old food industry, we actually cut primary forest and we leave land behind. And that is the wrong thing to do. That is one aspect of things.
The other aspect of things is I had once the fantastic opportunity to have an interview with Dr. Roy Steiner of the Rockefeller Foundation. And he gave a casual shoutout and he said, nowhere in the world do we produce and consume enough legumes. And I was thinking, why does he say that? But then it’s quite obvious if you think it through, because we are depending so much on crops that the land that basically holds the crops is deprived from organic nitrogen fixing crops like the legumes, and in the absence of nitrogen being fixed through the legumes, we throw endless amounts of synthetic fertilizers on the ground in order to make up for it.
That’s an aspect of things that also worried me. But today the input costs have gone through the roof is it unravels all over the world and it has gotten more and more expensive to do so the degrading of land in one pocket, I was basically going through my work with that sort of lens.
Then there’s this whole water issue. We are big time irrigating crops, but what does that do? It just slows down the loss of water tables because the moment we take water out of the ground, the water tables are collapsing. I have numbers for that. I had a business in India a long time ago, and it used to be 30 meters, and today it’s probably 90 to 120 meters.
So water is basically a huge issue. There was another lens through which I looked at, and then I was at a conference in Jakarta, and I happened to run into a scientist. He said to me that he works on the Bambara groundnut. It’s a complete crop. I thought, “Oh, that’s interesting. So what does that mean?”
And I started to really explore that much more deeper. And a complete crop turns out to be essentially a crop that has all micronutrients in the sort of right balance that we need. On top of it, it has all nine essential amino acids that we need. It has rich fatty acids, quality fatty acids, as well as car complex carbohydrates. So fiber.
You remember the forgotten macronutrient fibers for our microbiomes? So I got really inspired. So I looked up the amino acid profile and I saw it is rich in plutonic acid or spartic acid. So these are very cool amino acids in terms of generating nice flavors. And off I was; I organized the first couple of five kilos and the trial started, and that’s years and years ago.
In the meantime, the Bambara groundnut actually taught us a few lessons because it’s a very hearty nut and it really takes an effort to make cool products outta it.
It’s called a complete product, is that correct?
A complete food. A complete crop or complete food crop.
Right now all of the products on your website are based from BamNut. I see Bam Nut milk. I see noodles with seasonings, and then there’s bundles and swag and all kinds of delicious things.
In the future, are we expanding that beyond or what’s the scope?
We would love to explore new categories as we build our business. There are so many occasions throughout the day where we can actually incorporate the bambara ground in exciting products, and we look forward to doing that.
Our focus right now is definitely our milk portfolio. It’s a wonderful product. I encourage everybody to have a little taste and Judge for yourself. We have a client in Los Angeles, a coffee roaster, who said ‘This is the closest thing to cow milk that I’ve ever seen in plant-based milk.’
We call it planet based milk. I have to say again, shout out to my team in the R&D side of things because they have established a wonderful product essentially with just three ingredients: that’s water, the bambara groundnut, not coconut oil. The rest is essentially technology behind the scenes that actually makes it foam nicely, very stable foam, small bubbles. So you can do latte art.
Our Airy [flavor] is essentially the one that I would use for a nice drink, like a shake.
In between there is the Every Day [flavor] that goes essentially into my cereal in the morning.
What are the flavors?
Today we are in the market with three different products.
The first one in a slightly black sort of packaging is the Barista. It has the richest mouthfeel. It is the creamiest. We have designed it to perform fantastic or be able to perform fantastic latte art. So it really goes into the cappuccino sort of an experience rather nicely.
I personally take it also for Boba tea. I might as well use the bambara groundnut and foam it up.
I have my little trick with the barista. I actually froth it in the frother and I put my espresso shot into the frother with the barista together. So I froth it together. But that is just me. I just like it that way.
Then we have the purple package, which is our Everyday. My wife uses it in baking. We do make cakes, like traditional Austria style, and we totally use only the Everyday [flavor] for that.
Friends of mine [pour] it into their cereals in the morning. It’s a little bit richer, earthy, nutty in character because we do tend to roast the nuts a little bit stronger in the process of making it.
Last but not least, we have our Airy [flavor], which is the lightest one of it all. It is the mint colored package. It is the one that people take into milkshakes and protein shakes.
Let’s move on to Noodles
We wanted to create technologies that help us regenerate what’s broken. And today a large portion of all ramen that is being consumed on a day-to-day basis globally is deep fried in palm oil. Palm oil leaves huge banks of land degraded behind, particularly after the third cycle of palm plantations being grown.
We see the aftermath of the palm plantation industry essentially now in Southeast Asia. Therefore we were alerted when we started this project to basically say no to frying and no to deep frying and no, to essentially dehydrating instant noodles or ramen using that sort of process.
So we invented a technology that actually took that sort of challenge away. We invented an industrial scale air frying technology. Once you actually don’t fry anymore, you save about 20% of the space because 20% of palm oil is [based] in the noodle product of classic ramen. That’s what it absorbs in the frying process.
So if you don’t deep fry, you save 20%. Now nutrients will survive. Now colors may survive. Then we replaced all the palm oil with the Bambara.
We started to actually say, how can we bring color and different flavors and textures on the plates of consumers? And we created these four different products with the four different colors, which is essentially the black one, which is charcoal driven, moringa is green, pumpkin is orange and the original is yellow.
So four different options, all the same philosophy.
The backbone of making it is the same, but then we add different nutrients to it to have fun, and then we add fancy seasonings to it, which makes just a nice flavor experience as well.
Our audience is passionate, hungry, curious, foodies. What does it actually taste like?
I’m extremely proud of our Noodles because even without the seasonings, you can cook them up and eat them and you will have a wonderful experience.
Try and contrast that with other ramen that you find in the market, and you will come back to our offering immediately because they’re just tasting nice.
So our starting point of then adding the seasonings to it, like hot and spicy, or the mushrooms is an easy undertaking. It is actually an easy sort of concept to work with because if you have a neutral and nice taste to start with from the noodle base, you can build interesting flavor profiles on top.
Rather than having to use heavy flavors to mask off-flavor from a product base, or not so nice processes or even crappy raw materials. We don’t have that challenge.
We also decided very early on to keep the salt at a minimum to stay away from any flavor enhancers. No MSG, we’ve tried to keep it as clean as we possibly can.
We’ve tried to use as much spice as we can access. No flavoring and stuff like that. I’ve been in that industry for over 20 years. We thought let’s stay honest, to the product as well, to the noodles as well. And that has been a fantastic journey.
Our “Original, is a hot and sweet, hot and spicy pairing. In Southeast Asia, it’s based on wok cooking. That’s my personal favorite. I eat it on salads with a little bit of a balsamico dressing
We have with Sesame Garlic, many kids who go for a green one.
Pumpkin with the traditional Indian curry offer a great pairing. Watch out, it comes hot and spicy. Typical Indian flavors.
Last but not least is our charcoal with mushrooms. It’s fantastic for, if you go out to have a beer and come home and wanna have a bite, go for it. It’s a good one.
How did you decide which flavors to choose? Was it a lot of trial and error?
There’s a lot of trial and error. There’s a lot of pairing up with our noodles.
What we have tried to do is really look into what are the best pairings for these sort of flavors.
From that point of view, we also wanted to stay with our seasonings. We wanted to stay essentially planet based. None of our ingredients have any animal derived products in it.
You look at the charcoal, you cook it up, you eat it, you give it to a chef, let him experiment around.
We had a Spanish chef take our charcoal and put it into a paella. All of a sudden there was a totally different sort of recipe.
The way we actually derived the final products has also a lot to do with people that actually use it day-to-day in the kitchen and learn from them.
What’s the future of WhatIf foods?
We are going to enter new categories of food and we are gonna expand our existing categories with new products.
But I probably would love to use the opportunity to take you along on a more philosophical sort of journey for WhatIf foods and what comes hopefully in the next couple of years to come, because I think we have a better opportunity that needs doubling down now.
What I’m talking about is really the cost of the way we are making everything right from originating bambara groundnut, with partnering farming communities in all parts of Ghana. Encouraging them, making the ingredients ourselves, and then making the food applications, making the food, and then basically taking it to retail all the way through to Manhattan and other parts of the US.
So it’s that entire regenerative value chain that we have created and what that actually represents to us is an opportunity to really explore the intersection between soil health and restoring the soil that has been once degraded from intensive agriculture.
It is that intersection of renewable energy because the Bambara groundnut now grows in a shell and hence the shell has energy in there and can be used in order to fire up essentially for power.
If you do that smartly, you generate biochar. With biochar, you then actually sequester carbon from the atmosphere into the soils permanently for hundreds, if not a thousand years to come.
And last but not least, another intersection is wellbeing for consumers. We call them “Better Believers” as well as farming communities because we work with them directly.
We are proud of the fact that we have increased profit, not income; profit of farmers who work with us by 300%.
At 2.5 acres, these farmers are permanently uplifted above the poverty line. That’s the intersection we really wanna double down to. Again, soil health, renewable energy, carbon sequestration.
Well-being for both the better believers as consumers, as well as the farming communities. Its possible and we’re looking forward to doing that on a large scale. If we wanna fulfill the demand that we hopefully can create, then we will probably need about 20,000 farmers to do that in the next five to ten years to come.
And then generate all the energy that we need internally to be there for carbon zero. Even further carbon or maybe even participate in the carbon market through certificates. That’s our next challenge. That’s where we wanna go.
Local Spirit KLYR Rum gets poured throughout Pennsylvania with better flavor, healthier Ingredients.
Adam Lehrhaupt, Amish Patel, and Neil Kahrim started a Pennsylvania-based spirits company with the simple goal of creating a better-tasting American rum.
As they started adjusting their recipe for flavor, they soon found health benefits and great cocktail and food pairings. The result? A purer, cleaner rum, with a flavor they claim creates its own genre.
One thing’s for sure, Pennsylvania cocktail lovers are ordering more and more.
The following is a conversation (via zoom) with Adam Lehrhaupt. The conversation has been edited for length and clarity. Find the full, un-edited talk at our Youtube channel.
Let’s start by saying you’re in a car right now and can you tell us why you’re in a car right now?
Adam: Yeah, so I’m in a car right now because today’s a big day for any sports people, but especially in the Philadelphia area.
KLYR Rum being poured at a Phillies game
We’ve got a 1 o’clock Phillies game. And as a rum company, we like to go down to those games when we can and just hang out at the ballpark and buy rum for people. Introduce them [to our KLYR Rum brand]. Either something they’ve never had before or if they are already a fan, getting them another one. So I’m heading down to the ballpark today to catch a ballgame and hang out with some Phillies fans. And then tonight, we’ve got the draft, so the ballgame will roll over into some fun at Xfinity Live. So we’ve got our products in Xfinity Live now.
So we’ll pop over there and roll into a little bit of draft night. See who everybody’s favorite football teams draft.
I love your guerrilla marketing style. You’re out there meeting the people.
Adam: [Points to his shirt] This is my Phillies KLYR shirt. It’s our KLYR K, but it’s in the Phillies pin stripes. I don’t know if you can see it’s got the Philly pin stripes on it.
Tell us about the KLYR brand itself and what you’re trying to accomplish.
Adam: Basically the idea for creating KLYR rum and I’ll start back at the beginning. One of my two main business partners, his name’s Amish Patel. He is a dentist. He grew up as a dentist. His dad is a dentist. His brother’s a dentist. Thirteen cousins are dentists. There’s nine more in dental school. He has another group of cousins who all work in dental laboratories.
So they make dentures and things like that. So he comes from a dental family in Pennsylvania. I think they’re around 93 offices now in Pennsylvania, New Jersey, the mid-Atlantic region.
He came to me over Covid and said he was done being a dentist and he wanted to do something different. And he had a friend who had been in the spirits industry, somebody he went to high school with, who created Whistle Pig and he said, I wanna create spirits.
And I said, first of all I’m in for anything spirits related, I’m a big fan and I went back and did a little bit of research to see what the market needed. So everything that we do is market driven, so we do research and figure out not what we think it needs.
What the market did have was a big kind of opening a gap in the Silver Rum area for something that was just very well made, but had flexibility. So a really good clean tasting silver rum didn’t really exist. So we set about trying to create it and that’s where KLYR Rum came from.
Now tell me a little bit about your background and the team itself. How the three of you got together.
Adam: So my current day job, when I’m not helping run this run business, is I write children’s books. So I’m a children’s book author.
Before that I was a senior art director for a company called Siemens Healthcare. Before that I was a roadie, but currently I’m a children’s book author and in my spare time I play hockey. That’s my little outlet for my extra energy. It’s my cardio when I’m working out.
And that’s where I met Amish. We all played against each other for years. And then finally a couple years ago, we ended up getting him onto my hockey team and we became pretty good friends. And when he presented this idea, I came back to him with rum as an idea.
He said, I have this guy I went to high school with. His name is Neil Kareem who’s from Trinidad. Let me get him on the phone. So we’re at lunch and he calls Neil and gets Neil on the phone and he goes, Neil, what do you think about, rum?
And Neil goes yeah, I like rum. Rum’s great. He goes, what about making rum? And Neil’s okay let’s figure it out. So really Neil and I were the ones who kinda went away for about five or six months and figured out how the whole distilling process worked, figured out how to build a distillery, put together all the numbers, and then Neil went out to try to find us a master distiller.
KLYR Rum Distiller Lexi Close
And he found somebody that we both really liked. And she agreed to meet us and we did this meeting and we just clicked right away. As it turned out, she was working for her family’s distillery, so we couldn’t hire her away at that time. But we did start working with her – her name’s Lexi Close and Lexi took my ideas and the flavor profiles I was talking about and the way that I described it to her, because it didn’t exist.
So I described it through other spirits. I wanted something with the clean taste of vodka or tequila, right? So I needed to keep that body that you get, but with the sugar of rum. You needed to have the mouthfeel of rum. What I wanted to lose was that harshness. There’s a harshness to rum that most people hide behind sugar.
It used to happen a lot with tequila as well. Luckily, Lexi’s a big tequila person, so she saw the change in tequila [from years ago, it’s much better now].
But she understood when I was talking about harsh tequila and she went about trying to [fix it]. She and I worked together. My work was just tasting it and making suggestions. She worked really hard.
She managed to create this whole new category of product that we are calling American Rum. To differentiate it from Caribbean style rum. We wanted to really delineate that this was something unique and different and it wasn’t like something you’d had before.
So let’s talk a little bit about flavors and the cans themselves, the process of making them?
Adam: Let’s start with how we got there first. Because when I started thinking of what drinks I would make with this great rum I was thinking summertime. A little sugar-free lemonade.
Then I came up with this idea for a drink at the ballpark. I called it “Clear sky”, so it had a little blue curacao in the lemonade, it was like a light blue kind of color.
We had that all last summer (2022) at Citizens Bank Park. Then we’re also up at the Iron Pigs Coca-Cola park where the Iron Pigs play in Bethlehem.
It was really light for a lemonade. It didn’t have a lot of sugar in it. I wanted to create that as one of our first cans. Then we were gonna do the traditional Orange Crush. Orange Crush is the big flavor down at the Jersey Shore towards the middle of last summer.
I expect it to be even bigger this year with all the peach crushes and everything that is happening. There’s a whole crush bar live now that’s how popular these are.
So we go in and we’ve got our flavor guy, Mike. He was concocting the mixes for us, and I wanted to keep them below 99 calories. That was very important to me, to go after the seltzer market, ready to drink’s or the White Claws. They’re basically made with cheap alcohol, hidden behind bubbles.
So we sat down and we started trying these lemonades, [testing for the] right amount of flavor. I tried the low flavor lemonade and I went, hold on, can you do this, but 20% less flavor?
I’m thinking we can get it to taste like water and it will be KLYR water. With the partnership with the Phillies, we’ve got Clearwater in Clearwater, right? Because that’s where they hold spring training.
He really took a lot of the flavoring out and basically something that tastes like ice cold water with a twist of lemon in it. So that was how we came up with that first flavor.
Then we had to create Crush. We did; and I thought it was good, but it was 99 calories. It had a lot of flavor to it, like an orange crush. As we’re going through and I’m drinking them, I’m [always] throwing in another shot of KLYR.
So when we decided to expand the water line to four flavors: the original OG water that has light, lemon flavor.
We have a tangerine water, which is really subtle, but it’s got sweeter, tangerine flavor to it. Still less than 99 calories.
Passion fruit which has got a little bit of that sour pop that passion fruit has.
Then the last one I really wanted to do a spa water, so we did cucumber mint. Which is my new go-to. I drink it all the time.
I knew that we wanted the flavors to be unique and different.
I didn’t want it to be sweet. When you get more full flavored, it ends up being more than 99 calories.
So the crush line became 6.5% [alcohol]. Because as I said, I kept adding an extra shot of KLYR to it. We could lower the sugar that we put in to give the flavor body so that we would get that kind of Crush body when you’re drinking it.
So they’re 6.5 %, they’re only 190 calories. We’ve got Orange Crush, Pineapple SmashBerry Lemonade Blast and Fruit Punch, which is like a tropical fruit punch. This is the juice bag of my youth. So I created those for people who like a little more pop, a little more flavor, and for anybody who goes into a bar and orders that double or triple IPA.
Is that why you didn’t want it sweet, for the calories?
Adam: No, I didn’t want it sweet because I don’t wanna hide the rum. I want you to be able to taste the rum. The flavorings might be great, but the rum is what we’re showcasing. So whatever we made, I wanted you to be able to still get those hints of the rum and enjoy that flavor as you’re drinking it.
For foodies, food pairing wise, what have been some great food combinations?
Adam: Let me go through the flavors of the crush line, because it splits, I think about them as like red wine and white wine.
So the water line is like a white wine. So you can have the waters with pizza, pasta, fish.
The Orange Crush and even the Pineapple Smash with Indian food or Mexican food where you have that spice but a little of that sweetness cuts through it and you have the body of the rum on the finish. Those things come out really well together.
[Now Adam has parked and is walking through their KLYR Rum office]
How much of your office is Pennsylvania based? Where’s your distiller?
Adam: Our distillery is in Lewisberry, so that’s in Pennsylvania out by Harrisburg.
Our headquarters is in Westchester. I am here in Bluebell. Keith is based in Quakertown.
Where can we find you? Where can we buy, where can we shop? Where can we follow?
Adam: In Pennsylvania we’re available through the PLCB (Pennsylvania Liquor Control Board).
We’re in 30 different stores right now, but we’re in the distribution centers, so anybody who doesn’t have it in their PLCB store order it to have it delivered to them.
If you are in the greater Philadelphia, Eastern PA area, as far as Bethlehem and out towards Harrisburg we do home delivery.
We have a whole thing on our website everywhere that you can find it. So you can put in your zip code and it’ll tell you where you can get it near you.
In Eastern and Central Pennsylvania use the code: Adam2023 at checkout and get up to 35% off you order.
Tell us which social media channels you’re on and how to find you on there?
Lehigh Valley Foodies Deserve Incredible Summertime wine! Trivento launches #TheFirstWhiteMalbec with Winemaker Maxi Ortiz
There’s plenty of “other” product launches and then there’s Trivento’s Sunset Cruise launch for The First White Malbec. Clearly, Trivento is very excited.
NYC wine and food experts board the luxury yacht, from 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina.
A handful of NYC and East Coast wine and food experts board a luxury yacht, built in 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina. On-board, best-selling wine authors, top wine media, and NYC’s food and wine critics.
As we set sail, our wine glasses are filled with The First White Malbec in the world, produced by Argentina’s Trivento and Winemaker Maxi Ortiz.
It’s easy to be taken by the moment. You look up and see the majestic NYC coastline. Look around the yacht, even the most local New York cynics have their jaws agape. It’s just breath-taking to see.
Moments later, the crew aboard the Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers to pair with Trivento’s White Malbec.
Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers
We sail through the bay, passing the Brooklyn Bridge in the distance, coming up on Governor’s Island and of course, The Statue of Liberty.
Passing along the Brooklyn Bridge
Why Trivento’s White Malbec is a world-class Innovation
For over 150 years, Malbec has been grown widely throughout Argentina. Its deep purple color, rich aromas of plums and red berries. It’s perfect for smooth, supple red wines.
The fact that Winemaker Maxi Ortiz dares to take an incredible red wine and turn it into a white wine, shows world-class innovation, confidence and vinification prowess. But as we’ll learn further below, it wasn’t an easy process.
Ortiz later explains in detail, it took 4 years of trial and error. Getting closer and closer, but not perfect enough for him. What we taste today is a culmination of his efforts and lessons.
What does Trivento’s White Malbec taste like?
By now most of us on the yacht have had a second taste of the wine. It’s opening up and blossoming beautifully.
The color is surprisingly clear, crystalline.
The nose has aromas of white peach, grapefruit, subtle hint of red fruit.
It’s a very easy-drinking wine. Especially in the summer. The mouth has a refreshing acidity, light body. Notes of green apple. Pairs beautifully well with the seafood and light chicken dishes served here. I could also see it with a garden salad, caprese or sushi. Be daring and try it with BBQ as the acid will cut into the fatty meat.
Hearing from Trivento’s Team, Juan Jose Gil
Juan Jose Gil directs the Trivento brand in the United States.
He explains that Trivento was founded in 1996 by the group Concha y Toro. It was the first time they left Chile to make an investment outside of their origin when they chose Mendoza, Argentina.
They started with a very small vineyard of 154 hectares. Today these Malbec experts have 12 vineyards in four different valleys and over 1,764 hectares of vines. They offer Malbec at every price point and every value tier.
The company has three pillars: Innovation. Sustainability. Excellence.
From Juan Jose Gil’s explanation, all 3 pillars are thriving together as we sip their most innovative wine, from grapes farmed on their sustainable vineyards, enjoying its excellent quality.
Winemaker Maxi Ortiz playfully posing with the Statue of Liberty
Winemaker Maxi Ortiz Reveals His White Malbec Process
Ortiz has been working at Trivento since 2006, helping to build it into the fourth biggest winery in Mendoza.
2019 was their first vintage of Trivento White Malbec. But it’s come a long way from what the world is tasting today.
However, for him, it’s a very special wine for more that just the innovation it represents, but also a positive impact on society:
“Sales from this wine
go to a scholarship program that helps students
with low economic resources and high academic performance to finish schooling.”
How did he create the white Malbec?
He revealed parts of his 4-year process. He picked the grapes the last week of January, 40 days earlier than regular. Then they quickly pressed the grapes in order to separate the skin from the pulp. However it’s not “white” yet. Then it was more of a rose.
Then he revealed the biggest secret of the process. A winemaking method that is common with red wines, but not whites. Ortiz got creative, invented and daring – and it worked. And unfortunately, we’re not going to share it here today. As competition is already growing!
“We were the first winery [back in 2019] to make a white wine with a red grape, which is the Malbec.
And it’s fantastic because nowadays you can see at least 10 different wineries making White Malbec.
So this is the first White Malbec and
in a way Trivento creates a new category of wine in Argentina.”
The quality is clearly there, As Ortiz explains further:
“The grapes came from the same region, from the same vineyard,
from the same places that we use for our [traditional Malbec] Reserve.”
For those who follow NYC weather, it was supposed to be thunderstorms the day of the Sunset Cruise. Bravely and happily, the launch decided to move forward anyway!
The weather was dramatic and cloudy (but dry) all throughout the cruise. Then, as if anointed by a higher power, just as Ortiz finished speaking, the rain started.
A slow, steady rinse that grew stronger. By the time we returned to dock, it was a heavy downpour. But no one was complaining. Wet smiles all around.
If Trivento White Malbec has a way of brightening your day even amidst a heavy thunderstorm, imagine what it can do for your backyard barbecue?
Heraclea Olive Oil delivers flavor, health and heritage, reveals Berk Bahceci
We are here with Berk Bahceci from Heraclea Olive Oil.
Berk joined me for a conversation (via zoom). Below has been edited for length and clarity. Find the full conversation on our YouTube Channel.
I’m excited because I’ve tasted your olive oils and they’re subtle, they’re flavorful, and there’s a great story behind them. And today I wanna touch on all of that and a little bit more.
Tell me a bit about your background and how you got into olive oil
Berk: Sure. I moved to the United States approximately 10 years ago for college. Actually. That’s how my story here started. I studied economics at UCLA and then I went to law school at UC Berkeley.
But the day I started law school, I realized something was off. I started questioning whether I was the material to be an attorney. Three years passed by. I took the bar exam and started working. In my first year I realized, I don’t want to be a lawyer anymore.
I started looking for an exit plan. So I reflected back on myself, my life, my childhood. What is one thing that would make me wanna wake up every day with excitement?
I realized olive oil is out there. My family owned some olive groves before, but we were never doing this with a business mindset. It was just produced and consumed within family and friends. I came up with the idea to tell my family, why don’t we turn this into a business, create a brand around it, and sell it here exclusively in the United States.
The market itself is very dominated by a couple big players from certain countries.
I did more research and realized that Turkey is the fifth largest importer of olive oil into the United States, but you are not seeing any Turkish brands on shelves.
What’s the reason for that? It’s probably because producers in Turkey don’t have the means to come here, establish a distribution center like channels, and move product. Selling in bulk is the easiest and most convenient way for those people.
But I wanted to bring a new way for the Turkish olive oil in the United States with Heraclea that’s how we found it.
We’re definitely gonna get into Turkey in a second. A lot of the people watching this are wine lovers. Region is very important. So tell us about the region that you’re farming
Berk: Region has an impact on olive oil as well. That’s the reason why the European Union has a scheme called Protected Designation of Origin. I’m sure wine lovers and cheese lovers will know, when I say PDO, the red and yellow emblem that you see on certain products sold in specialty food stores.
PDO is basically a stamp given by the European Union, to distinct products. What do I mean by that? So the variety of olive that we work with is called Memecik. There are over 2000 olive varieties in the world.
Do me a favor, say that variety again and spell it for us.
Berk: It’s called Memecik. It is very unknown, very rare because it is specific to the region that we produce.
And that’s why the European Union has given a couple years ago to this region and this olive variety, A P D O certification. For example, in California most growers are bequia, right? If they were to plant Memecik, which they can, in California, they won’t be able to have this PDO certification.
So PDO only comes if Memecik is grown in Milas. That’s a very special thing for us and we are very proud to be working with a very rare variety. So when you buy olive oil, it is for certain that you won’t taste it with any other brand because it’s distinct to Milas.
Just the same way that champagne only comes from the Champagne of France.
Berk: That’s exactly what I was going to say.
When did you realize the magic and the power of the Memecik varietal?
Berk: This PDO certification is so new that we did not found this business upon that, that certification. It was just an added value with the PDO, but we always knew that our olive oil was distinct in its quality.
It has actually recently been approved by International judges in New York International Olive Oil competition, Japan Olive Oil Competition, Istanbul Olive Oil Competition. We got gold and silver medals from all of these. And this is the first year that we are actively participating in these competitions.
It’s a really good moment for us because usually these things don’t happen in the first or second year. [Usually] you’re a producer for multiple years or maybe generations. So we’re really proud about that.
Congratulations. And just to give someone listening or watching an idea, the scale of these competitions.
Can you estimate how many different olive oils are in that competition?
Berk: I would say in the thousands, 2000. Maybe a hundred companies are winning these awards. You’re in the select field of the top 5-10% in the entire world.
The panel is composed of people from all around the world, from all producing regions, Italy, Tunisia, Greece, Turkey, Chile, Argentina. Experts. So it’s a good indication that the product is at a certain level of quality.
So let’s talk about the behind the scenes and the process of making this award-winning olive oil.
Berk: We have around a hundred acres of land with over 10,000 trees that we take care of with a team of seven full-time on the field every day. We don’t use any fertilizers, we don’t use any pesticides. We don’t use any chemicals. One reason is our grows are literally on the on mountains. They’re not plantations.
Many olive oil brands have what people call “olive farms” where the companies do intensive and super, super high density farming, which means that where maybe 10 trees would go. They plant a hundred trees. So it’s very compact, producing very high yield olives, but lacking taste because they’re fed with irrigation all the time.
So the olives get really big when they’re given water every day, whereas our olives don’t have irrigation because it’s on the mountains. Our olives, in comparison, are relatively smaller, which keeps the aroma very vibrant. That’s actually the secret behind it.
A lot of people who taste our early harvest olive oil say that it’s a little bit bitter, especially right after the harvest. That comes from the antioxidants that are loaded in it. Because our olives are very small. The density of antioxidants is higher, so that’s why the bitterness comes in.
We just prune the trees, cutting the excessive branches because we’re working in a very scarce, nutrient environment. Like I said, no fertilizers, so you have to keep the trees very optimal by cutting the unnecessary trees and branches so that whatever there is in the soil goes to the fruit.
That’s why our team of seven constantly does these kind of things. These kind of physical touches, no like chemical alteration or anything. Around October we start walking around the grow to determine the day of the harvest. That is the most exciting time of the year
Due to not using fertilizers, we really have to optimize the day of the harvest to maximize our production. So when we determine that day, which is mid-October, usually we start harvesting.
We hire local men and women who are living in nearby villages. We go in with a team of 20 to 30.
We keep it for 90 days until January. We don’t want to go into January. Because fruit flies, conditions and a lot of other things impact the quality.
So we try to finish everything from mid-October until January. We work with a local mill to process our olives. We take two batches every day, one in the afternoon and one at night because we don’t wanna wait in between.
If you start harvest at 8:00 AM and harvest until 4:00 PM the olives that you have harvested at 8:00 AM will have waited nine hours before going into the processing machine. We don’t wanna do that because as the olive waits, fermentation starts and the quality decreases.
So we do two deliveries every day to the local mills, one in the afternoon, and one later in the day. This way we ensure that our olives go right into production within two to four hours of harvest. Believe me, we’re working really hard to maintain that.
Then we store our olive oil in stainless steel tanks in temperature and humidity controlled rooms with nitrogen gas used as a buffer between the olive oil and the rim.
Think of a five ton tank. You fill it out, but there’s always some portion of the tank that is left empty and there’s oxygen in that empty part. When olive oil touches with oxygen in the stainless steel tank as it is stored, oxidation starts, which leads to rancidity, which decreases the quality of the olive oil. So we take that oxygen out by pumping in another gas – of course, food grade safety, no worries there.
That’s the level of attention and care we give to our olive oil.
Let’s switch to the the tasty part. Let’s talk about the flavor of your two bottles. Flavor profiles, aroma, anything you’d like.
Berk: So we have two products right now. We’re bringing in a third one soon.
Olive oil is the white bottle which is made from olives that we harvest starting from October until mid-November.
And the moment that we switch from early to mature harvest is when the olives start turning into this purplish color. As months pass the green olives start to ripen and then change in color. When we see that change into purple, that’s the moment we say, okay, early harvest is done.
Now we’re doing mature harvest and then everything else that we harvest mid-November, till January, is considered mature harvest. That’s the distinction between the two.
The mature harvest is the black bottle. And when it comes to flavor profile, there’s one disclaimer that I wanna make, uh, in general about, uh, these, uh, like.
Flavor profiles. I think to really understand and feel and get this smell. In any olive oil, you have to have a sensory memory, have that experience in your mind, I still remember it.
Here’s an example from my sensory memory:
We had a walnut tree right across the street by our house, and there was a fine paper-like cover, outside of the walnut. Right before they mature, we would take from the tree and taste it and it’s bitter. So that [bitter] taste is in my sensory memory right now.
Same as tomato stems. Like if you touch a tomato plant with your hands and play around and then smell your hands, you’re going to get a very unique tomato stem smell, and that’s like embedded in your mind now. So from now on, every time you taste an olive oil, if there is that distinct smell or taste in it, that’s how you recognize it.
So in our olive oil, early harvest, for example, I get the notes of freshly cut grass, tomato stems, walnuts, banana.
What I was told in this olive oil school that I went to in Spain is, get your hands out there. Touch everything, smell everything. Taste everything. That’s how you develop your sensory memory.
And that’s how you become, as people say, familiar. But you know, like you don’t have to have a certificate to be one. You know, you just go out there and taste stuff and try to. Memorize and remember those smells and tastes.
I was talking to somebody earlier this week about food pairings and he had a similar answer, which was be curious.
Exactly. Taste things, touch things, smell things, and be curious.
I know your website has a cookbook, let’s talk about some of your favorite food pairings with your olive oil
Berk: I love drizzling our early harvest on cheese plates. That’s my favorite thing. Early harvest is more for finishing dishes because it has a bitter aroma to it.
If you cook with it, you may have a bitter taste in the food. Actually, I know people who cook with our early harvest. I know people who drizzle with our mature harvest, so it’s not set in stone.
It really depends on what you like, but generally, early harvest is better for drizzling over salads. Hummus, cheese. Sometimes I dip my bread in it.
That’s a tradition we have in Turkey sometimes, find a piece of bread and dip that into your olive oil, and that’s a good breakfast.
Mature harvest is for everything else. Cooking, baking, marinating. A lot of people are saying that they use it for marinating.
Anything else you want us to discover about olive oil?
Berk: Our goals are twofold. One is, olive oil is a very healthy product for human consumption, There is research showing that the positive effects on health of olive oil, daily consumption of olive oil. We believe that a product that is so healthy for humans should do no harm to the environment.
It’s production should not cause any more trouble to our Mother Nature. That’s why we’re not using fertilizers. That’s why we’re not using pesticides. We think there’s a solution in nature to resolve any problem that these things claim to be curing. That’s number one, producing as environmentally friendly as possible.
Number two is to introduce to the world the intricacies of Turkish cuisine. It is beyond just kebab. It is just one meal in thousands of distinct and unique recipes. And the way that we treat these recipes are not just a list of ingredients.
To us, these are stories from past generations and that Turkish cookbook has 550 very distinct recipes. Each recipe is associated with a specific region or maybe sometimes even a village.
It almost sounds Farm To Table.
Berk: Exactly. That’s the goal. We’re small batch and we have really certain values and principles.
Are there any specific health benefits that you wanna cover?
Berk: There are a lot. There are a lot of research. I’m not a scientist. I’m not a doctor. But consuming olive oil daily helps with chronic diseases. Cardiovascular diseases. Type 2 diabetes, and many more.
We have lab reports showing the amount of antioxidants in our olive oil, which is around 500 milligrams per liter, which is a high amount. Consuming antioxidants is healthy. Olive oil has anti-inflammatory effects as well.
When you consider all of these things and if you consume fats, why don’t you switch to a healthy alternative where research shows that its consumption helps you.
That’s why as a layman I recommend consuming olive oil on a daily basis.
Berk, you’ve given us a lot of good information. You’ve given us a lot of tasty ideas.
Let’s talk about how to buy and how to, how to where we can buy your olive oil.
Berk: We’re available online at heraclea.co. There is no “m” at the end.
We will very soon be available on Amazon.
If you are in New York, we will soon be available in NoHo. Manhattan. Then if you are in Seattle, very soon we will be available in a grocery chains in Seattle.
Hopefully by end of this year we will be in over a hundred physical locations
The Nazareth Area Chamber of Commerce, proud partner of the Greater Lehigh Valley Chamber of Commerce presents the return of the Nazareth Area Food Truck Festival!
The Nazareth Area Chamber of Commerce (NACC), proud partner of the Greater Lehigh Valley Chamber, is pleased to announce the return of their annual food truck festival on June 17th!
The festival will take place on Belvidere Street in Nazareth and will feature live music and great food from the Lehigh Valley’s favorite local food trucks and eateries.
“We are excited to be partnering with the Borough of Nazareth to bring this beloved festival back to Nazareth,”
said Jessica O’Donnell
EVP of Affiliated Chambers, Easton Initiatives and Northern Tier for the Greater Lehigh Valley Chamber of Commerce.
“Bringing another fun, community-oriented event is something our Chamber is proud to be a part of, especially when it highlights our beautiful downtown.” The festival invites families and foodies alike to enjoy local cuisine.
Beginning at 3 PM, Belvidere Street will be filled with 10+ food and beverage vendors, ranging in cuisine from sweets like ice cream to savory BBQ and gourmet sliders. Live Music has been scheduled throughout the day, organized and sponsored by the Nazareth Center for the Arts.
Food vendors include: Slide on By LLC, Smokehouse Food Truck, Mon and Mel’s Sweet Scoops, Greek Street, and Roll With It.
Adult beverage vendors include: Triple Sun Spirits, Clever Girl Winery, Five Maidens Cidery, Birthright Brewing Co, and The Easton Wine Project.
“The Chamber looks forward to connecting with our beautiful community and enjoying a deliciously awesome day,” states Nicole Miles, Manager of the Nazareth Area Chamber. “We look forward to a great day in the Borough of Nazareth and want people to come downtown to see what Nazareth businesses have to offer while enjoying the dining experience of a casual food truck festival and listening to tunes from talented musicians on stage.”
Sponsor, The Nazareth Center for the Arts, will be hosting a “Battle of the Bands” on stage all day.
More information can be found on the Nazareth Area Chamber’s Facebook event or on the Chamber of Commerce’s website
When:June 17, 2023 from 3-7 PM
Pricing Information: Free to attend, food and beverages for purchase
Sponsors (as of 6/10/2023): Handwashing Station Sponsors: Nazareth Mutual Insurance Company and Keystone Consulting Engineers
Family Fun Sponsor: WRENCHTEC
Music Sponsor: Nazareth Center for the Arts Supporting Sponsor: Evening Sun Entertainment
When Lehigh Celebrates, They’re looking for flavor and family, Give Champagne Jeeper a Taste
It’s easy to fall in love with champagne. Life celebrations. Work success. Life’s best memories (hello weddings, anniversaries, babies, birthdays). If you’re ready to try a new champagne, this is for you.
Today we had the amazing opportunity to talk (via zoom) with Jeeper Champagne’s Camille Cox. This conversation has been edited for length and clarity. For the full conversation, visit our YouTube channel.
Can you share a favorite memory where you celebrated with champagne?
Oh, there’s, God, there’s so many. I can’t even begin to tell you. But the one thing I can say is that you always should carry champagne because in victory you deserve champagne and in defeat you need it. That was Napoleon Bonaparte, if I’m not mistaken?
I think my most memorable toast with champagne are personal victories And, of course, business victories as you can imagine. I’ve been selling champagne for a very long time, and I can name a couple that come to mind. One of them a few years back was getting business at the Delta Airlines lounges. Putting another maison there. At the time, the house that I was working for at the time that was a big victory in itself. And just little victories in life each and every day. Every day is a celebration.
It’s all relative in how you look at it and how you live your life, but I think every day calls for champagne, to be completely honest with you.
I love that, ‘Everyday calls for champagne’. Jeeper has an interesting story behind it based on the end of World War II.
Can you give us just a very brief history lesson of Jeeper that brings us up to present day?
So, as you know, many champagne houses have great stories, and that’s the great thing about Champagne. Every Maison has their story and the fact that you get to go back and find out how it became is super fascinating to me.
When I had the chance to join Jeeper, I went back to look at the story. A family started making champagne in the 1800s. It had its heyday and then it floundered. It changed hands for quite some time. Then a gentleman by the name of Armand Goutorbe, who was working his family vineyards, had to be called to war and ended up in a house in an undisclosed location because everybody was fighting against the resistance at that time.
He happened to be holed up in a place with some American soldiers and they were being bombed and consequently they were all trying to help save each other’s lives. History tells us that Armand was a gentleman who took it upon himself to risk his own life, to pull some American GIs away from the building that was going to be bombed, possibly losing their lives.
In doing so, he impeded his leg and went back to looking over his vineyards in Champagne. The hills aren’t high, but they’re steep. His leg impeded his day-to-day operations. The US army got ahold of the story and some of the soldiers that he saved wanted to pay tribute to him and in all humbleness to thank him for saving their lives. So the US military gave him a Willie’s Jeep, and he rode around in the villages and he became known as “Mr. Jeeper Man”. Two years later, he said, I think I’m just gonna name my vineyards Jeeper. So there it was born Jeeper in 1949 because of a wonderful gift that the US Army bequeathed to him.
We still have the Jeep today on property.
Can we talk about the terroir of the region?
We are located in Faverolles et Coëmy, a commune near Reims in the north-west of the Champagne region. In the Montagne de Reims, the Côte des Blancs and the Marne Valley.
We are mostly a chardonnay house and we use Chardonnay as our primary grape.
We make eight different wines under the Jeeper label. We have two great certifications for being biodynamic and organic. Our flagship for the winery is our Blanc de Blanc. Our bottles are color coded in terms of the labels so that they stand out significantly to consumers.
That area has cool nights. A little bit of frost, but beautiful, pristine, crisp grapes from those regions, from the sub regions in Champagne. We own about 80 hectares. We don’t buy any grapes. We use our own grapes. We have the capacity to make 3.5 million bottles, but we hope to make more with some partnerships that we’ve kind of acquired.
Having Michel Reybier as a new partner with Nicholas, the current owner of and partner, who makes the wines too. Nicholas Dubois makes us stand apart from that we’re not right in the middle of Reims. We’re out there, believe it or not.
So when you come to Reims, you’re not gonna see us. You’re gonna have to get on the train or take a little cab and make it to Jeeper.
I love talking about process. Our audience is a mix of very basic drinkers up to connoisseurs.
So can you share a little bit of the process and how, how, what, what makes your champagne so unique?
What makes us a little bit more unique is a lot of champagne houses only use steel vats. We’re still kind of old school. We do use some Burgundy barrels. We have one of the biggest barrel rooms behind Krug and Bollinger. We have about 1200 barrels that we use. So for instance, our Grande Assemblage, which happens to be our brut non vintage, we age 20% of the chardonnay that we use in that blend for two years in used burgundy oak barrels and then we do the aging of the lees. We lay it down for about four years. So that’s two years for the 20% Chardonnay laying down for two years. Then the four years makes it a total of six years. So you get a totally different taste. There’s a little bit of maturity there with the oak barrels.
It’s something completely different. I’ve worked for houses that were stainless steel, so this is something new for me as well too. The aging process, there is some lactic, it just depends on which cuvee we’re speaking about.
Withholding our wines a little bit longer. We’re not big production, we’re not a grower champagne house by any means. We’re just over the hump as a boutique champagne house. We’re just getting started here in the United States. Our biggest production and where we sell the most champagne is in France.
But opening up the United States, it’s tough to build a champagne brand in the US, believe it or not. It’s super tough.
You have to find a way to differentiate yourself, what makes you stand out. I think that’s Jeeper having the name and the story and the total difference of not having stainless steel aging, and that we’re malolactic and that we do use oak barrels in some of our cuvee’s.
One of the reasons I wanted to talk to you is a few weeks ago when I had the chance to actually taste through the bottles, they did have such a unique taste.
So let’s talk about the actual bottles.
I’ve mentioned the Grande Assemblage, which is our brut non-vintage. It’s a green label, and I just told you a little bit about that. But the one that is our flagship is our Blanc De Blanc.
I think our bottles are beautiful. We have a patent on the bottle. People notice how easy it was to take off the foil.
So there’s still a little label underneath the foil that says Jeeper, which is kind of neat for us and it speaks volumes because it doesn’t leave you a mess or end up getting paper cuts from the foil cuts.
The Blanc de Blanc is big, full-bodied, rich. Also super elegant. It’s clean. It’s crisp, even though it has a big mouthful.
Our champagnes are the categories in the last 7 to 10 years that have really ended up getting some traction. I think people are walking away from the norm. They’re walking away from big commercial houses because they wanna see what else is out there.
Their curious is curiosity’s sake and I think it’s really helped the champagne business. I think the champagne business has always been cyclical, but in the last 7 to 10 years, it’s really gotten a hold and people are really embracing champagne to great success
Because there’s so many beautiful wines out there, so many different styles and so many cool things that you can learn. I think the more the people, because of the terroir, I always say that champagne is a reflection of the mood of the terroir.
Champagne, the terroir from where we are, its chalky soil limestone. It lends itself to so many different characteristics in the wine. We’re not a big vintage champagne house. 2008 was probably one of the best vintages of the century. It was gone in a flash. With our 2008, we age it for 12 years on the lees. It’s 88% Chardonnay and 12% Pinot Noir. So there’s that wonderful characteristic and it has a little maturity on it, a little oxidation.
I’m a vintage champagne girl and a no dousage champagne girl so this one fits the bill for me, but it may not be for everyone’s taste profile.
I can always tell at the beginning when I’m doing a tasting with the two lead wines that you start off with in Champagne, what someone is gonna like in the rest of the range. It never fails me. It’s always about 95% full proof.
It’s so subjective. The 2008 for me is interesting. We’re getting ready to release a new release of Blanc de Blanc coming in May, which I’m super excited about. It’ll be no dousage.
We also now have a partnership, as I mentioned, one of our owners, Michel Repier. There’s a gentleman by the name of Tony Parker, who’s a former four-time NBA champion. A hall of famer. I was just with him a couple weeks ago. Super, super person. He told us his story about where he came from and how much he loves gastronomy. He’s French. A lot of people don’t realize that. He’s from Lyon, and I’m sure the Parisians would beg to differ, but Lyon is supposedly now the gastronomy capital of Paris. So we have him as an ambassador; a gentleman who really loves wine and is very enamored with it, wants to roll his sleeves up.
He’s helped us with our Rose project that we have in Provence, but helping me with Jeeper as well. It’s a great collaboration. It’s been great for me, for the brand, for helping us build the brand here in the US because we’re building our distribution network.
Which is not an easy thing to do, as I can tell you having done it for many years. So we’re looking for new partners that want to build a brand with us who we want to be on the ground floor with. I feel like the people that bring you to the party are the people you need to stick to.
It’s easy to be a fair weather friend, but I am all about loyalty and building a brand with someone. And making it happen. The wine business is exploding, so there’s a lot of opportunities out there. It’s just finding our niche and letting people know the story and taste the wines.
I don’t know that champagne gets enough love when it comes to food. Let’s talk about food pairings.
A previous maison I worked for didn’t want us to suggest pairing champagne with chocolate or strawberries. I think that fallacy of Pretty Woman when she’s having her “floor picnic” as she called it in the movie. She’s drinking champagne and having strawberries – they are very acidic. But I think it’s really what you want to do.
Do I think it’s the best pairing? Absolutely not.
I’ve gone through this with many chefs in the past where I’ve asked them not to use chocolate or strawberries, and [while they weren’t happy with that] luckily they did talk to me at the very end of it, but they weren’t very happy. But there’s so many great things out there that you can pair champagne with and the new thing is, Champagne and chicken fried chicken.
As a southerner, I’m a fried chicken lover. It’s an incredible pairing.
I also think sea salt potato chips with a non-dosage champagne are absolutely fabulous. But let’s look at the classics. What about ratatouille from France? You know, something that you don’t really ever think about. It’s always the ones that are there that you can think about.
Gratin potatoes are an amazing pairing if you’re a big potato lover as I am. It’s just great. So I think the sky’s the limit depending on what it is you’re drinking. Of course, no dosage champagnes aren’t gonna be great with everything. I also love Dim Sum and champagne, to be completely honest with you.
So all the pairings that are non-traditional, if you will, kind of thinking outside the box. Really making it an opportunity to see: where you can take it? Are you gonna push the limit? I’m all about pushing the limits on a lot of things. Nobody should be chastised for that on any level.
So if somebody likes what they like, they like what they like. I think the traditional [concept] many years ago: Are you having chicken for dinner? You can only have white [wine]. I love the fact that that’s out the door now.
People learn more and more about wine every day. They’re so enamored with it. I think the pandemic gave us all an opportunity to stop, take a minute, take a breath, slow down, maybe enjoy things or get into things that we didn’t have the time to do. I think gastronomy is one of them.
People now love to make food at home. People love to drink wine at home. We saw that with the pandemic. There’s a lot of opportunity, everywhere you look. I like the classics. I’m a foodie.
But I love food and I think drinking it the way you want to drink it and the way you want to enjoy is paramount. Paramount. I don’t think there should be any rules put around that on any level.
As everyone’s hearing the Jeeper story and getting to know your bottles, what can our audience do for Jeeper Champagne?
Helping Jeeper is to buy some [bottles] where we’re distributed. Give something new a chance. Wherever you buy wine, take an opportunity to just treat yourself to something completely different because you never know what’s gonna happen.
It could end up being your favorite wine and you just don’t realize it. Expand your opportunity and your horizons, and that’s what life is all about.
Think outside the box. Live a little, okay. You, you bought a bottle, but there’s some great champagnes out there that are really economical. We know we’ve taken a little bit of a price increase, but treat yourself, you’ll be glad that you did. I think it, it expands your horizons and makes you see so many other things you didn’t see
Where can we find Jeeper Champagne on social media to follow?
Lehigh Loves Oregon Wine – The Story Behind the Flavor with Winemaker Aaron Lieberman from Iris Vineyards
Sure, Oregon Wine is world-famous for its Pinot Noir. And rightly so, as the area produces incredible expressions of the varietal. But that’s not all they can do.
Award-winning winemaker Aaron Lieberman wants the world to taste and discover all of the incredible wines from the area including Iris Vineyards’s new Pinot Gris which has won acclaim several years in a row.
Today, Winemaker Aaron Lieberman from Iris Vineyards sits down over zoom to talk about his inspirations, his favorite wines, food pairings and what’s next for Oregon Wine.
The conversation has been edited for length and clarity. Find the whole conversation on our YouTube channel.
There’s so much to go over with you because you’re in a great area of Oregon.
Last year we had the privilege of covering the 2022 McMinnville Wine Classic, your Pinot Gris won Best in Show and Best White varietal.
According to press announcements it’s the first time ever for a Pinot Gris. What was it about that bottle and that year that brought you so much acclaim?
The vintage we won that on was the 2020, and I think our Pinot Gris is fairly consistent. So I actually personally felt that the 2021 vintage was better than the 2020. What I think is going on there is that in our growing area Southwest of Eugene we have our vineyard in what’s called the Lorane Valley. We’re a relatively high elevation vineyard compared to the rest of the Willamette Valley. We get a lot more hang time on our Pinot Gris, which allows more flavor development and preservation of acidity, as well as slower and lower accumulation of sugar.
So we ended up with a higher acid, lower alcohol wine that’s very expressive in terms of fruit flavors.
I wanna let our audience know a little bit about your background and what brought you to where you are today. Your education in soil and winemaking, but I hope you’ll touch on your Peace Corps time, and your work in Guatemala with soil education.
As I was finishing up my Bachelor’s Degree at Oregon State University, I became involved with a couple of different grad students, helping them with their research projects, basically. At the beginning of my junior year [I had already] switched my major from Pre-Vet to Crop and Soil Science.
So the projects I was working on with these grad students involved soil research. One of these grad students had been in the Peace Corps and talked about it frequently and also had a professor who had been in the Peace Corps. They both inspired me to look into it and do it.
I ended up going to Guatemala. The project I worked on was called Corn and Bean Seed Improvement and Post Harvest Management. We were trying to counteract the invasion of commercial corn seed into Guatemala and Latin America. It’s replacing the land raise varietals or the traditional varietals of corn. We were working with those traditional varietals to improve their performance in the field by selecting the plants that were growing well and were the most disease resistant.
The program started four years before I got to Guatemala, so I was the third volunteer and we were really showing some really good results.
Something I love about winemaking is such a mix of science and magic, or science and artistry. And it sounds like science is very strong with your background and the magic that you bring to the bottle.
Yes, I would agree with that.
So let’s switch back from Guatemala. You’ve got some great soil types. Let’s talk about how you use the soils in your region to bring such delicious flavor, characteristics and aromas.
In our vineyard, we do have some Jory soils, and I think most people who know about the Willamette Valley know that Jory is the preferred soil in the region particularly for Pinot Noir.
Our vineyard is dominated by Bellpine soil. Bellpine is kind of an analog of Jory, but it’s formed in sedimentary rock rather than basaltic rock or volcanic rock. So there’s some significant differences in the chemical makeup of the soil that contributes to the flavor difference in our Pinot Gris compared to some others.
The last time I visited, what I heard overwhelmingly from the winemakers is you have to be okay with inconsistency year after year.
I want my wines to represent the area that they’re from and the varietal from which they’re made and different weather during each growing season as part of that representation.
So based on the weather and the level of ripeness of the fruit and what we’re tasting in the grapes before we bring them in, we will make some adjustments to how we do the vinification to try to push it in one direction or another, to be at least somewhat consistent.
Let’s talk about the wines themselves.
Let’s start with the Pinot Gris. The comment I hear the most is white peach. That’s new. I usually hear pear, red apple peel, quite a bit of citrus.
Commonly I get stone fruit comments on our Chardonnay. Whether it’s our still Chardonnay or our Blanc de Blanc.
Then there’s the Brut Rose, the Pinot Noir 2021, the House Red Blend. A lot of people will remember 2020 and how that vintage went for us. I refer to that year as the worst year of my life.
Let’s talk a little bit about what made it such a bad year.
We had beautiful weather during bloom. I started to feel like it was going to be a really great vintage. We’re seeing a really modest crop load and smallish berries, which leads to more fruit forward. Right around Labor Day, the major fires started. Smoke came into the valley for about two weeks which was extremely disheartening.
In the Willamette Valley that was really our first experience with that level of damage to the fruit. So a lot of people were scrambling, worried, and ultimately didn’t produce Pinot Noir in 2020.
We made less than we had planned. We applied some techniques to mitigate the smoke effect.
Can we talk about what you did to mitigate?
Well, there are two things that helped the most. One, we sent some grapes to California to go through a process called flash. It’s a kind of thermovinification method where the must is heated to 80 degrees celsius and then pumped into a vacuum chamber that boils at a much lower temperature. The water and the skins of the grapes “flashes” to steam in the the vacuum chamber. That steam carries away a lot of bad things. Those things are responsible for the bulk of the smoke effect that you might find in a wine.
Then following vintage and some aging, we did some reverse osmosis to remove the smoke effect from the rest of our wine.
At the tail end of vintage, I had surgery for appendicitis. As I was about recovered from that, I got covid right at the end of 2020.
Fortunately ’21 and ’22 were very similar to 2020 and how the vintage started and ended up, we had some really beautiful fruit and beautiful wines. I’m really excited about ’22 based on what we have in barrel right now.
Some people approach wine from a food and wine pairing point of view. I’m not sure if you are a chef or a home cook, but do you have any suggestions for great food pairings for some of your bottles?
I think with our Pinot Gris, I really enjoy seafood.
It’s really good with salad. Brut Rose, I always say if you’re making a dinner and you’re not quite sure what wine to serve with your dinners sparkling wine is always a a crowd pleaser. It’ll go with dishes from salad to steak or pizza. The acidity of sparkling wines makes them really versatile in any kind of food. Fatty foods in particular pair well with more acidic wines, kind of a palette cleansing.
For our Pinot Noir, traditional pairings like salmon and chicken.
When you’re going through a year, from growth to harvest, what are the traits or elements that get you excited saying it’s gonna be a good year?
Last spring we had a couple of fairly severe frosts after bud break and it was an interesting year because of that. We ended up, to everyone’s surprise, with a vintage that was quite nice and yields that were not really affected by the frost. The vines bounced back with their secondary and tertiary buds set fruit, set a really good crop. We got a nice batch of wine out of it.
If we get into harvest in the rainy season, sometimes your hand is forced and the grapes start to get ripe, the skin softens an they become more susceptible to botrytis and other bad things that you don’t want.
But ’22 was nice. We weren’t really forced right up until the end. Around October 20, we had the first big rainstorm come in. 20% of our fruit still hanging. We brought most of it in before that big rain.
But I think we had really good ripeness even at that point.
You’ve been doing in-person and zoom wine tastings, do you have a favorite part of that wine tasting process?
My favorite part, without a doubt, is just when I see somebody tasting my wine and the look on their face shows me that they’re really enjoying it. That’s a big reason why I’m in this industry, what we do makes people happy.
Do you have a certain memory of including either your wine or someone else’s wine in a great celebration?
Several memories. My father and I had a wine business of our own from 2002 to 2015. [A few years in] we had a celebration at a steakhouse in Portland. I ordered a Puligny Montrachet off the menu. I still remember that wine quite vividly and how impressive it was. That changed my mind about chardonnay in some ways.
In Oregon, there’s a lot more chardonnay coming out of the Willamette Valley now is a good thing, but it’s still been an uphill battle for producers to get that chardonnay wine passed the gatekeepers, the distributors.
You go to a distributor and they’re like, “Everybody drinks California Chardonnay or white burgundy. They don’t know about Oregon Chardonnay. And when you say Willamette Valley, everybody thinks Pinot Noir, which is great. But we’ve kind of pigeonholed ourselves with that. There are a lot of other nice things that can come out of this valley like Pinot Gris and Chardonnay. So we have some work to do on the marketing and publicity to let people know.
Any lessons your winemaking team has learned this past vintage that you can share?
I think that happens every year. Let’s not assume that I know everything because I learn stuff every year as well.
One of the things that I really stress with people who are working for me during harvest, is the importance of fermentation temperature.
It’s with white wine, with aromatic whites in particular. You really have to keep the temperature under control. Yeast likes to get hot and ferment fast, so you have to keep those ferments cool, whatever the method is if you’re in stainless with jacketed tanks or if you’re in barrel and you’re taking the barrels outside at night or wetting them down to keep the temperature down. It’s super, super important.
With the white wines, you get a temperature or a fermentation that’s too hot and you end up with a wine that’s like generic white wine. It doesn’t have varietal character left in it, that’s something I stress a lot.
Then when you talk about red wines, the style of red wine that you’re making is so dependent on a lot of things, but temperature is a big thing. So if you do a cool ferment on a red wine, you’re going to have a red wine that’s fruit forward and aromatic, but it’s not going to be very extracted. It’s not gonna have a big tannic backbone to it. In that way it would be out of balance.
Like with our Willamette Valley Pinot Noir, we do a couple of different fermentation methods that end up having different peak fermentation temperatures and then we blend them together to get a wine that is crowd pleasing, easy balanced. So one of my big things is temperature.
Are there any topics in winemaking that you wish got more attention?
The fact that I don’t do this alone. If I didn’t have a team behind me doing the right thing and supporting production in the winery, starting with our vineyard and our vineyard manager, who is amazing, grows amazing fruit, all the way through to the marketing team selling the wine or promoting the wine and the sales team selling the wine. I think it’s really important for people to understand that it’s really a team effort. I’m the winemaker, I get the publicity, I get the recognition but there’s no way I could do it by myself.
I’m sure you talk to young winemakers all the time. Is there one huge piece of advice you would give a young winemaker from all your experience?
A big thing would be, and I’ve made this mistake when I was a young winemaker, if you’re about to do something to a wine and you think you know what you’re doing, but you’ve never done it before, make a phone call.
Ask another winemaker that maybe has had the experience and has done that. You’ve got a 5,000 gallon tank of wine and you’re gonna do some kind of adjustment that you’ve never done before. Get some information first.
Building network, building community, reaching out to those with either more experience or more diverse experience.
Yes. And in most wine regions, it is a community and people are happy to share their information to help the next guy out. Because ultimately, if we’re all making really good wine in the Willamette Valley, that enhances our reputation as a region. So I think it would be a big mistake for us not to share information.
Let’s talk about where people can find more information.
On Iris Vineyards website and social media. Our website is IrisVineyards.com and our handle on every social site is @IrisVineyards.
So thank you again for your time, and it was, it was great to have this conversation.
Summertime is hot weather, light meals and adventures outside. All of which pair incredibly well with white wines.
That’s why Mike DeSimone and Jeff Jenssen decided to write a book featuring 1000s of white wine grapes that wine lovers should try. Some are very common, some are very obscure. But they’re all worth a taste – seriously.
Mike DeSimone, Jeff Jenssen’s new book White Wine Book
Today Mike DeSimone and Jeff Jenssen sat down (over zoom) for a conversation about wine, travel, food and more!
Note: the below interview has been edited for length and clarity. The full interview is available on YouTube, with clips in this article.
We’re talking about your new book “White Wine” today, available now on Amazon and we have a lot of questions. But first, welcome to the conversation and thank you both for being here.
Thank you. Thank you. We’re thrilled to be here.
For anyone who’s new to wine, these two are absolute wine GOATs. They’re the experts. They’ve written some great books in the past, and their new book is absolutely amazing. Over the past week I’ve had the chance to show it to a lot of people in my life and what I’ve loved about it is everybody from the wine geek all the way down to people who are barely wine drinkers, have all found really interesting reasons to love the book.
In the book you mention the word “invitation” several times. You include casual tasting instructions, the food pairing index, the white wine checklist. You do such a good job of making the wine approachable.
How important was it when you were building this book, the idea of making it approachable?
Wine always is very mysterious to people. And it doesn’t have to be. We really believe it. It’s kind of like our mantra. Open up a bottle of wine, sit around a table together, and there’s some conviviality and communal, you know, and, and communality in that bottle. So when you sit down in a circle and you’re having a glass of wine together, all of a sudden, we’re not so different.
So one of the things that we really wanted to speak to is to make wine approachable. One of things I really appreciate what you just said, is that people from all levels, from wine geeks to wine novices, we specifically set out to write this book with enough information that the geek will be really happy and enough information to intrigue the novice to wanna learn more.
We’ve always said this is the kind of book that you would buy for your Dad who happens to like wine, or you would buy it for yourself or buy it for a girlfriend or a buddy that wants to learn more about wine.
But I will tell you that we’ve been honored; our last book, Red Wine (amazon.com), was actually suggested reading list for people who were studying to become Masters of Wine. So we wrote this book with that idea in mind because we’d like this book to be a reference for Master of Wine students.
I think a lot of people may not realize just how much wine you might taste in an average year.
When we are tasting wine, whether it’s for a book like this and we’re trying to decide what gets include, or when we’re writing our articles, it’s very easy for us to open up 30 bottles in a day.
But there’s also traveling, going to wine regions, and walking into a winery and visiting four wineries a day where people can pour you anywhere between 3 or 4, up to 20 glasses.
One of the things that we have to make a distinction is how much wine do we taste and how much wine do we drink.
Because when we taste wine, we may open 30 bottles, but you just have a sip, you swirl it around your mouth, you get your impression, and then you spit it out. So you can actually taste 30 or 40 wines in one sitting. The alcohol that you actually absorb in your mouth is probably equal to one glass of wine.
We really have to maintain our wits about us when we’re writing books and tasting notes. And then out of those 30 wines, we’ll choose one or two to put in the fridge and drink with dinner.
So the difference between drinking the wine and tasting the wine is a big difference. Our neighbors absolutely love us because we have these bottles with [2 inches] out of it and put the cork back in and give it to them. So they’re very, very happy. But I think one of the things that we had to do for this book is taste.
There’s about 2,000 recommended wines. I’m gonna say we we tasted close to 5,000 [wines]. Not everything made the cut.
That’s incredible. So speaking of those 5,000, how do we prevent palette fatigue?
One thing for both of us is we both drink sparkling water.
Also, we eat very simple things just to clear the palette, wipe some of the tannins from it. We’ll eat sliced baguette or plain water crackers. That kind of thing. Also, try to break it up. Don’t drink the same style of wine over and over, because you’ll stop noticing the subtleties between them.
It’s training too. I can’t run a marathon tomorrow because I haven’t trained for a marathon, but I can taste 30 wines or 40 wines tomorrow because I’ve trained my palette to discern the differences. So it’s kind of like an athlete, it has to do with training to prevent fatigue.
So staying on the idea of tasting for a second, how do we talk to a winemaker? Any tips for a less-experienced wine drinker?
One of the first, and an easy question to ask, is how much did you make of this wine? Because that actually gives you an indication of how special the wine is, right? If somebody says, ‘Oh, we make a million bottles of this every year.’ Maybe it’s not so special.
If they say, ‘Oh, we only made 2,000 bottles of this and it comes from one special vineyard, that sometimes opens up the question of how special it is.
Another question is, if it’s a blend, if it doesn’t say on the bottle that it’s Chardonnay or Pinot Grigio, and you just know that it’s a white wine, you can ask what grapes are in this.
But people who visit wineries should ask questions. Take that as an opportunity to learn. Read the book White Wine, get some knowledge, and then you go to a winery, go out to California, go to New York State, go wherever you go, and visit a winery and talk to the winemaker and talk to the people who are responsible for making the wine. They’re very generous with their time. They want you to be informed and they want you to enjoy their wine. So do your homework and then learn some more in person, and then go back and read our book again, because you’ll learn a little bit more.
Your White Wine book is a mammoth undertaking. There’s a lot of information in there. How did you create all of this?
I think actually we were lucky in that we’d already written Red Wine. We worked with our publisher. We actually walked in, knowing that some of our prior books were a little bit text heavy, and said, ‘Hey, we want to do some graphics. For the flavor profile, there might be a picture of a peach and a rose and a lemon. For the food pairing, you’ll see a little plate of pasta and a pig and a steak.’
We worked with the same editor again. We had the structure already so that was a blessing.
When our editor came to us and said we want to publish this book, we were so excited. But then we looked at each other and said, we don’t have a lot of time to write this book. Let’s let, how, how are we gonna do this? You know? So we divided and conquered.
If you love wine, you’re gonna love this book, whether you’re a novice or above.
My old boss used to tease me because back then I enjoyed white more than red. Why doesn’t white get the respect that red does?
You know, you’re very right. We had to fight for this book.
I’m an equal opportunity white wine and red wine drinker and rose, because there are wines for different occasions. Sometimes when you’re having a big heavy steak, you want a red wine, but a lot of times we’re trying to eat lighter, more vegetables, lighter cuisine. It’s summertime now. Lighter white wines really go with those foods.
There’s so many grapes in this book. Is there one lesser-known grape that you want the world to know about because it’s an amazing discovery?
We have a holiday coming up this weekend. By the time this is posted, it will just have passed. This coming Sunday is International Pošip Day, and Pošip is a wine from coastal Croatia. It grows in Dalmatia and on some of the islands. It’s this wonderful, delightful, fresh, crisp, citrusy white grape from Croatia that we don’t see a lot of in the US. It’s in more major urban markets. It’d really worthy of attention.
Were there any unexpected surprises as you created this book?
When we did Red Wine, we did single varieties and regional blend styles, like Rioja which can have three or four different grapes in a bottle and Bordeaux can be up to six different grapes. That actually includes sparkling wine we covered in Red wine.
We covered only nine regional blend styles and 41 single varieties in White Wine. I just did account. I believe we have 14 regional right grape styles. So things like White Bordeaux, White Rioja fall under a style that’s not necessarily one grape.
Is there a message that you haven’t been asked that you would love to share with a wine loving audience?
You can always learn something. Keep learning, keep asking questions.
Sometimes there are some really interesting questions that people come up with.
We are wine experts, we’re authors of six wine books now. We write for different publications. We’re mast head at two different magazines, so we really kind of know what we’re talking about, but we don’t know everything.
So, being able to understand that and admit that, wine is a continuous, ongoing journey and learning about wine is what makes it very exciting. So I’m really happy to have been on the journey so far and I hope have a lot more years on this journey to learn more about wines I’ve never tried.
So thank you so much for your time. Tell us where to find you, where to follow you, your social media websites.
We are on Facebook and on Instagram as World Wine Guys. We have a website, www.WorldWineGuys.com for a lot of our articles and videos we’ve done over the last 13 -14 years.
Go to www amazon.com and put in three words, white wine book, it’ll pop up.
And then as you scroll down under, ‘Usually bought together.’ It’s our white wine book and our Red Wine book.
We’re not the beginning and the end of wine knowledge. There are so many of our colleagues that we respect deeply. So there’s a lot to learn from everybody.
All I can say is that’s what we’d like for people to learn more, enjoy wine, open a bottle of wine with your family and friends and you know, we kind of drop all of our guards, we drop all of our pretenses and the world will be a lot better place.
