Lehigh Valley Just Became Ground Zero for WWE’s First-Ever Spiked Drink Series – and It’s Already in Allentown, Bethlehem & Easton
If you grew up watching wrestling legends tear it up in Allentown’s historic venues or shouting promos with your cousins in a Bethlehem basement, get ready to crack open a cold one—because WWE just entered the booze game.
For the first time ever, WWE has launched a ready-to-drink alcoholic beverage—and they’re teaming up with Seagram’s Escapes Spiked to make it happen. The Seagram’s Spiked WWE Series is now available throughout the Lehigh Valley, including Allentown, Easton, and Bethlehem—and fans are already calling it the main event of the summer.
This is more than just a drink drop—it’s a full-blown, bodyslam-level partnership. WWE’s parent company, TKO Group Holdings, has signed a multi-year deal with Seagram’s Escapes, and this collaboration marks the first-ever licensed alcoholic product in WWE’s long, action-packed history.
And in a region with deep wrestling roots, Philly grit, and beer-drinking pride, Lehigh Valley is more than ready for it.
From Allentown to the Announce Table
Let’s be real: Allentown is sacred ground in WWE history. The legendary Agricultural Hall (now the PPL Center area) hosted countless WWE tapings in the 1980s. It’s where Hulk Hogan, Macho Man, and Bret Hart all stomped the mat before they became household names. The Valley has always been wrestling country.
So when WWE launches something brand new—like a boozy drink collab with bold flavors and Superstar appearances—you better believe the fans in Easton, Bethlehem, and Allentown are ready to roll.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, EVP and Head of Global Partnerships at TKO. “The Lehigh Valley’s wrestling legacy made it a natural fit to be one of the first markets.”
Three Flavors. All Finishers.
The Seagram’s Spiked WWE Series is hitting stores with three full-flavored malt beverages, each carrying 8% ABV and a name straight out of a pay-per-view:
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Rumble Punch™ – A remix of Jamaican Me Happy, this tropical explosion blends strawberry, watermelon, lemon, and guava. It’s made for day-drinking at Lehigh Parkway or grilling behind Stabler Arena.
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Pineapple Powerhouse™ – Sweet pineapple with a one-two combo of cherry and lime. A refreshing, knockout-level flavor perfect for Musikfest weekends or pre-concert tailgates at Wind Creek.
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Slammin’ Blueberry™ – Blueberry and lemon team up in a crisp, clean sip that hits as smooth as an Eddie Guerrero frog splash.
These cans are now available at grocery stores, beverage outlets, and convenience stores across the Valley—from MacArthur Road in Allentown to Northampton Crossings in Easton and local favorites like Keystone Pub and Wegmans in Bethlehem.
Superstar Sightings in the Valley?
This isn’t just a beverage release—it’s a full-scale WWE takeover. As an Official Partner of WWE, Seagram’s Escapes Spiked is getting premium integration at major WWE events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®.
That means enhanced match sponsorships, custom online content with WWE Superstars, and—get this—in-store Superstar appearances right here in the Lehigh Valley.
Picture this: You walk into a Weis or Fine Wine & Good Spirits and find a WWE Superstar taking selfies, signing autographs, and giving away exclusive merch. Those moments are coming—and they’ll hit harder than a powerbomb at the old Allentown Fairgrounds.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s passionate fanbase across the country—and especially here in Pennsylvania, where the love runs deep,” said Jaime Polisoto, brand director at Seagram’s Escapes. “Our team is excited to bring that energy directly to stores in the Lehigh Valley.”
Lehigh Valley, This Is Your Drink of the Summer
This region knows how to keep things real. We work hard, we play harder, and we’ve been yelling “Woo!” into plastic microphones since the golden age of wrestling.
Now, with the WWE x Seagram’s Escapes Spiked series, Lehigh Valley fans get to sip a little piece of that action—no ring gear required. So whether you’re catching Raw at a bar in Bethlehem, kicking back on a deck in Emmaus, or pregaming before a concert in Easton, there’s finally a drink that matches your wrestling fandom and your flavor profile.
Because when WWE brings the ring to your backyard—you don’t just watch the show. You raise a can.
So grab a cold one, Lehigh Valley—this is your new tag team partner.
