Lehigh Valley’s The Neffs National Bank, its employees, and customers are proud to participate in a yearlong Dress Down Day initiative to raise funds for local nonprofits.
Each month a local nonprofit is selected to receive funds raised by employees during their casual dress down days and customers via collection at both our Neffs and Walnutport Branch offices.
Funds raised are then matched by The Neffs National Bank*.
These organizations were selected for providing invaluable support to our local community and surrounding areas as well as holding personal value and connection to The Neffs National Bank employees.
The 2022 drive raised over $5,900 for local organizations. This support is raised in addition to The Neffs National Bank annual giving policy.
The Neffs National Bank is proud to be able to continue to support their local community in 2023 as the Bank celebrates it’s 100th Anniversary.
The following nonprofits were selected to benefit from the 2023 drive:
· January- Northern Valley EMS
· February- Crohn’s and Colitis Foundation of America
· March- Walnutport Diamond Fire Company
· April- Neffs Volunteer Fire Co.
· May- D&L Heritage Trail
· June- Schnecksville Fire Co.
· July- PA Outdoor Veterans
· August- Carbon County Environmental Center
· September- Let’s Build Camp for Girls
· October- Bloom for Women
· November- Lily’s Hope
· December- Ruff Life Animal Rescue
Please help us support our local community and offer your support by visiting the lobby of our Neffs or Walnutport offices to contribute a donation today. *Limitations apply
The Neffs National Bank
The Neffs National Bank, a subsidiary of Neffs Bancorp, Inc., is committed to serving the financial needs of our clients and local communities with high quality customer focused service and maximizing long-term shareholder value.
In 2023 The Neffs National Bank celebrates 100 years of serving our local community
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Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Heaven’s Door Spirits, Bob Dylan’s highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.
For as long as corn’s been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.
Heaven’s Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare.
The brand’s Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven’s Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.
A Tale of Two Bourbons
Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.
What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.
Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.
Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v
Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.
Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.
Heaven’s Door Kentucky Straight Bourbon, Ascension
Heaven’s Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.
Heaven’s Door Tennessee Straight Bourbon, Revival
Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.
“We wanted to fan the flames of this old debate
between Kentucky and Tennessee bourbon
and showcase
our outstanding expressions of both styles.
We’re excited to hear what consumers think and how they experience these two classic bourbons.”
Alex Moore
Master Blender and COO
Heaven’s Door Spirit
Heaven’s Door marries art and craft in every bottle, drawing inspiration from Bob Dylan’s restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state’s natural elements, the distinct character of each bourbon is evident in every sip.
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
https://www.instagram.com/publicity.for.good
https://www.facebook.com/heatherdesantis
Lehigh Valley is in the “FORVR Mood” with Jackie Aina for Limited-Edition Crown Royal Blackberry Flavored Whisky
Lehigh Valley is in the “FORVR Mood” with Jackie Aina for Limited-Edition Crown Royal Blackberry Flavored Whisky
Crown Royal and FORVR Mood Co-Founder, Jackie Aina, Partner to Release Limited-Edition Candle Inspired by Popular New Flavor Crown Royal Blackberry Flavored Whisky
Jackie Aina, from FORVR Mood, Partners with Crown Royal Blackberry Flavored Whisky
With bottles flying off the shelves nationwide, Crown Royal Blackberry Flavored Whisky has proven to be one of the brand’s most popular flavor offerings.
This is an innovative whisky blend deserving of a partner just as creative to kick off the summer. Jackie Aina, a well-respected creator and entrepreneur, whose brand, FORVR Mood, garnered a wait list of over 45,000 customers prior to its launch in 2020, was a natural choice for the brand.
Aina’s love for the new flavor inspired her curation of the limited-edition Crown Royal Blackberry x FORVR Mood candle.
Appropriately titled, Berry On Top, this delicious scent is crafted with notes of blackberry, complemented with whisky accord and vanilla.
Limited quantities of the candle will be available online at Forvrmood.com *while supplies last
This exclusive new scent will be unveiled at the Crown Royal Blackberry Stand!
The Crown Royal Blackberry Stand is an adult twist on your traditional lemonade stand , where creativity meets cocktails and spotlights business owners, via the collaboration with Jackie Aina and FORVR Mood.
With the entrepreneurial spirit of a traditional lemonade stand at its core, the Crown Royal Blackberry Stand will provide a platform for rising founders via the brand’s partnership with 501(c)(3) organization, Black Girl Ventures Foundation.
Attendees that visit the stand are invited to sip signature cocktails and shop the exclusive Berry on Top candle as they learn more about Crown Royal charity partner Black Girl Ventures Foundation.
Black Girl Ventures Foundation is an IRS § 501(c)(3) organization dedicated to providing underrepresented founders with access to community, capital, and capacity building to meet business milestones that lead to economic advancement through entrepreneurship.
Crown Royal’s partnership with FORVR Mood and Jackie Aina is rooted in the support of Black Girl Ventures Foundation.
To further their efforts, Crown Royal will be donating $50,000 to Black Girl Ventures Foundation from the Crown Royal Generosity Fund*, where half of the donation will support the BGV Pitch Program.
More information on the organization’s mission, programming, and ways to support the Black Girl Ventures community will be found at The Crown Royal Blackberry Stand.
“Our new Blackberry Flavored Whisky is one of our most flavorful yet!”
Hadley Schafer
VP of Crown Royal
“…It was important that we found the perfect partner to not only celebrate this exciting new release but also one whose passion for creativity and entrepreneurship aligned with our vision for The Crown Royal Blackberry Stand,” said Hadley Schafer, VP of Crown Royal. “This collaboration with Jackie Aina and FORVR Mood not only highlights this flavor profile in such a fun and unexpected way but also makes a meaningful impact by supporting the next generation of 21+ business owners.”
For more information about The Crown Royal Blackberry Stand featuring Crown Blackberry x FORVR Mood By Jackie Aina in Los Angeles on June 14th and 15th, and more juicy Crown Royal news visit @crownroyal on Instagram to sign up for the Crown Royal newsletter.
“Finding new ways to flex my creativity to craft something that I know my supporters will love is exciting for me,”
Jackie Aina
“So, when I was approached by Crown Royal for this partnership it was a no-brainer for me, especially after seeing all the hype for their new Blackberry Flavored Whisky and learning they’re supporting a cause close to my heart with Black Girl Ventures. I’m excited to partner with a brand that shares my values!”
Crown Royal Blackberry Whisky has an ABV of 35% and is available nationwide for a limited time at a suggested retail price of $26.99 for a 750mL bottle.
*Crown Royal Generosity Fund is a donor-advised fund, administered by Fairfield County’s Community Foundation, a nonprofit entity organized under IRC §501c3.
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Penn’s Peak Annc’s Back to the 80’s Show with Jessie’s Girl, Saturday, December 9
Penn’s Peak is proud to announce Back to the 80’s Show with Jessie’s Girl, Saturday, December 9, 2022 at 8pm.
Every Saturday night for the last 5 years, crowds of ecstatic fans and newcomers alike have thrown on their best spandex, leg warmers and metal gear, lined up, and come to downtown NYC for an all-out celebration at the Back to the Eighties Show.
Each week you can find hundreds of fans singing at the top of their lungs, dancing and having the time of their lives as the top-notch musicians and vocal performers of Jessie’s Girl blow them away. Jessie’s Girl has mastered stunning renditions of the world’s most vibrant songs, all while dressed up as the unforgettable characters of that decade!
Bon Jovi, Cindi Lauper, Michael Jackson, Madonna, Prince, and many more
come to life right before the dazzled eyes of the crowd.
It is theatre, meets live music, smothered in 80’s glitz. A performance like no other and a party you have to experience to believe.
Tickets on sale Friday, July 29th at 10:00AM at all Ticketmaster outlets, the Penn’s Peak Box Office and Roadies Restaurant and Bar. Penn’s Peak Box Office and Roadies Restaurant ticket sales are walk-up only, no phone orders.
General Admission
Advance: $25.00
Day of Show: $30.00
About Penn’s Peak
Penn’s Peak, a beautiful mountaintop entertainment venue located in Jim Thorpe, Pennsylvania, can comfortably host 1,800 concertgoers. Enjoy a spacious dance floor, lofty ceilings, concert bar/concession area and a full service restaurant and bar aptly named Roadie’s. Complete with a broad open-air deck for summertime revelry, Penn’s Peak patrons enjoy a breathtaking overlook of nearby Beltzville Lake, plus a commanding, picturesque 50-mile panoramic view of northeastern Pennsylvania’s Appalachian Mountains. Choose Penn’s Peak for your next wedding, banquet or special event and treat your guests to an event truly “Above the Rest”.
Geographically convenient to residents of major population zones in Hazleton, Scranton, Wilkes-Barre, Stroudsburg, the Lehigh Valley, Philadelphia and New York City, Penn’s Peak is an ideal location for any event. It is located only four miles from Exit 74 of the northeast extension of the Pennsylvania Turnpike. For more information on Penn’s Peak, go to www.pennspeak.com or call 866-605-7325.
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Wingstop To Open New Restaurant in Allentown
Wingstop To Open New Restaurant serving food and flavor in Allentown
Wingstop Restaurants Inc., the award-winning flavor concept with more than 1,850 locations globally, announced the opening of its newest restaurant in Allentown, PA, located at 1824 Airport Road.
The Wing Experts are now saucing-and-tossing signature flavors at 1824 Airport Road, Allentown, PA
After opening the Emmaus location last month, this will be the fourth Wingstop restaurant in the greater Lehigh Valley area.
Fourth Wingstop restaurant in the greater Lehigh Valley area
The restaurant will be owned and operated by Wingstop brand partner, Talon Restaurants, LLC, which has an area development agreement to open 15 restaurants over four years.
Talon Restaurants is locally owned and operated and is looking forward to serving the Wingstop flavor to communities throughout eastern and central Pennsylvania. The Airport Road location will open Nov. 30, with the Bethlehem Square location opening in the coming months.
“Wingstop aspires to be a Top 10 Global Restaurant Brand
and is expanding at a rapid pace, here in Emmaus
and across the globe,”
said a Wingstop spokesperson.
“We believe that everyone should have a chance to try our signature flavors that we believe put Wingstop in a category of one, and we’re excited to see Wingstop become a favorite, go-to spot for flavor in the community.”
The Wingstop menu features cooked-to-order classic and boneless chicken wings, crispy tenders and – launched most recently – the Wingstop Chicken Sandwich, all of which are cooked-to-order and handsauced and tossed in 12 bold and distinctive flavors.
Fan favorites included Mango Habanero, Lemon Pepper, Garlic Parmesan and Original Hot. Wingstop’s bold, distinct flavors pair well with a variety of house-made sides, including hand-cut, seasoned fries, and scratch-made ranch.
The new Wingstop is open daily from 11 a.m. – midnight, seven days a week. Guests can visit Wingstop.com or download the Wingstop app, to place their order for dine-in, carryout or delivery.
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Winter Restaurant Week is here! Amazing deals on Hellertown and Lower Saucon’s best bites from Jan 15 – Jan 21
Winter Restaurant Week is here! Amazing deals on Hellertown and Lower Saucon’s best bites from Jan 15 – Jan 21.
The Hellertown-Lower Saucon Chamber of Commerce, a proud partner of the Greater Lehigh Valley Chamber of Commerce, is kicking off 2023 in the most delicious way possible with their annual Winter Restaurant Week!
Winter Restaurant Week from Jan 15 – Jan 21
From Sunday, January 15th – Saturday, January 21st, food lovers from across the Lehigh Valley can get a taste of everything that the Hellertown-Lower Saucon food and beverage scene has to offer. Participating locations will offer a variety of specials that include, but are not limited to, “set-price” or “prix fixe” menus, gift card deals, and discount opportunities.
Patrons will have a chance to return to their favorite spots with added incentives or try new eateries during Winter Restaurant Week.
As of January 1st, thirteen outstanding restaurants and eateries are participating, with more to come.
There are so many wonderful, hard-working restaurants and eateries in the Borough of Hellertown and Lower Saucon Township, and this is a great way for them to gain the exposure they deserve. There is a wide range of dining options, something for everyone!
Winter Restaurant Week is also a great opportunity for the community to come together
Winter Restaurant Week is also a great opportunity for the community to come together and break bread with one another, all while supporting the local economy and reinforcing the wonderful communal feeling of the Hellertown – Lower Saucon area, and is something fun to spice up the winter months.
Kat Brown of Yianni’s Taverna adds:
“We are looking forward to welcoming guests in the new year to experience our authentic Greek and Mediterranean cuisine.”
Yianni’s Taverna will be offering a three course, pre fixe menu for $39.
Lauren Musselman, owner of The Vibe Nutrition, located at 650 Main Street in Hellertown, expressed her enthusiasm:
“We are excited to be participating in Winter Restaurant Week.
It is a big incentive for us because we want the community to see how important good nutrition is. Everyone has a New Year’s resolution, and we have the solution for you. The Vibe has everything for you, from weight loss to weight gain, energy needs, and we can’t wait to serve you in the new year.” The Vibe Nutrition will be offering 15% off any meal combo during Winter Restaurant Week.
Special thanks to our Winter Restaurant Week Bronze Sponsor, Lindsay O. Albert, Taxes and Accounting for her support of this local initiative.
Lindsay is an advocate for a vibrant Hellertown community. Also thanks to B104, our Marketing Sponsor, for sharing the excitement of this weeklong event.
Finally, another enticing opportunity is the chance to be a winner! Check our Hellertown-Lower Saucon Facebook page for a chance to win gift cards to the participating eateries and listen to WAEB and B-104 on your radio or iHeart app for a chance to call in and win gift cards.
Participants (as of 1/5/2023):
- The Hellertown Crossroads Hotel
- The Springtown Inn
- The Vibe Nutrition
- Yianni’s Taverna
- Nick’s BBQ
- Vassi’s Drive-In
- PA House
- Wings on Main
Participants’ Specials: Offers can be viewed at Hellertown Lower Saucon Winter Restaurant Week as they are added.
Pricing Information: Varies depending on each establishment’s offer.
Sponsors (as of 1/1/2023):
- Bronze Sponsor: Lindsay O. Albert E.A.
- Marketing Sponsor: iHeart radio/ B104
For more information on this event and any upcoming events, visit the Hellertown-Lower Saucon Facebook page, or the Affiliated Chamber’s Instagram or LinkedIn pages.
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