Northampton, You Hungry? Looking for the best bites, drink and flavors in the area? Restaurant Week is happening now, March 5-11.
The Greater Northampton Area Chamber of Commerce, a proud partner of the Greater Lehigh Valley Chamber of Commerce, is bringing back the most delicious week with their annual Restaurant Week!
Hungry, Northampton Restaurant Week is happening now
From Sunday, March 5th – Saturday, March 11th, food lovers from across the Lehigh Valley can get a taste of everything that the Greater Northampton Area’s food and beverage scene has to offer.
Participating locations will offer a variety of specials that include, but are not limited to, “set-price” or “prix fixe” menus, gift card deals, and discounted specials.
Patrons will have a chance to return to their favorite spots with added incentives or to try new eateries during GNACC Restaurant Week.
As of February 24th, twelve outstanding restaurants and eateries are participating.
There are so many wonderful restaurants and eateries in the Boroughs of Northampton and Bath and their surrounding townships, and this is a great way for them to gain the exposure they deserve.
There are plenty of dining options, something for everyone!
Greater Northampton Area Restaurant Week is also a great opportunity for the community to come together and break bread with one another, all while supporting the local economy and uniting the neighborhoods that make up the Northampton Area School District.
It is a fun week to gather together with friends and loved ones to wrap up the winter months, too.
Dave Kerper, of Lehigh Valley Restaurant Group and Board Chair of the Greater Northampton Area Chamber of Commerce excitedly promotes the week:
“Welcome to the most delicious
week of the year!
This is a mouthwatering opportunity that you don’t want to miss! It’s a chance to dive headfirst into flavor town and explore the diverse and delicious cuisine that our fantastic local restaurants have to offer at a great value. Not only will you get to tantalize your taste buds with exciting dishes and offers, but you’ll also be supporting the local establishments that make our area so unique.
Come on out and join the flavor revolution during Restaurant Week March 5 – 11! “
A very special thank you to Silver Sponsor, Koehler Brothers Collision Repair & Refinishing for their generous support of Greater Northampton Area Restaurant Week.
We are happy to be a part of Northampton’s Restaurant week once again
as it shows our commitment to giving back to the community
that has kept us thriving here as well.
Support local!”
states Kim Koehler
Special thanks to our Greater Northampton Restaurant Week Bronze Sponsor, Embassy Bank, for their support of this local initiative.
Embassy is an advocate for the Greater Northampton Area community. Mark Haldaman of Embassy adds,
“Embassy Bank is supporting Greater Northampton Area Restaurant Week
because we feel it’s important to promote the local flavors of the many communities
that make up the Lehigh Valley.
We are a wonderful collection of great people and neighborhoods and it’s important to celebrate that by bringing people together like this.”
Also thanks to B104, the Greater Northampton Area Restaurant Week Marketing Sponsor, for sharing the excitement of this weeklong event and keeping our communities connected. Be sure to stay tuned in to win!
“During this week our hard-working restaurants extend special deals and added menu items to the community so that its members have an even more enticing and affordable way to dine out and support the local “mom and pop” eateries.
It means so much to them to have a successful week and have added opportunities to interact with an increased number of patrons. Get out and taste a new place! Make a date or bring the family,” said Nicole Miles, manager of the Greater Northampton Area Chamber of Commerce.
Finally, the Chamber is offering another enticing way to engage in this special week. Take the chance to be a winner!
Check our GNACC FACEBOOK PAGE for a chance to win gift cards to the participating eateries and listen to WAEB and B-104 on your radio or iHeart app for a chance to call in and win gift cards.
Checkout Northampton Restaurant Week
Participants (as of 2/16/2023):
Mattie’s Strudel Haus, 126 W. Main Street, Bath
Byron Place Pizzeria & Italian Restaurant, 124 S. Walnut Street, Bath
My Place Pizza, 270 East Northampton Street, Bath
Seemsville Pub & Grille, 3819 Seemsville Rd, Northampton
The Gin Mill & Grille, 1750 Main Street, Northampton
Bean Bath Cafe, 2425 Plaza Court, Bath
Palermo’s Italian Grill & Pizza, 11 E. 24th Street, Northampton
The Bath Exchange, 204 West Main Street, Bath
Town & Country, 350 South Walnut Street, Bath
Red Wolf Bar & Grille, 210 West Main Street, Bath
Assante Ristorante Italiano, 2050 Main St, Northampton
Point Phillips Hotel, 943 Point Phillips Rd., Bath
Participants’ Specials: Offers can be viewed at Greater Northampton Area Restaurant Week as they are added.
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Lehigh Valley is Looking for Quality, Canned Wine — We Tasted with Kristin Olszewski from Nomadica Wines
Sommelier Businesswoman Kristin Olszewski brings Michelin quality to Canned Wines with Nomadica Wines
Nomadica offers sparkling, rose, white, red and orange options — both canned and bag in a box.
![](https://dailyovation.com/wp-content/uploads/2024/08/Kristin-Our-Story.webp)
Nomadica Wines ‘s Owner Kristin Olszewski
Nomadica Wines are sourced from vineyards with responsible farming practices and winemakers who engage in low intervention wine making.
Wine-lovers can be 100% confident you’re drinking serious sommelier-approved wine.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines14-1017x1024.jpg)
Nomadica Wines ‘s Owner Kristin Olszewski; Source: instagram.com/nomadica
Today’s conversation with Sommelier / Businesswoman Kristin Olszewski from Nomadica Wines has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: We’re here today with Kristin Olszewski from Nomadica Wines.
What’s the most important message you want to share today with our audience?
Kristin Olszewski:
I think the biggest message that I want to get across is that everyone should be drinking more wine. That’s my mission in life to just bring consumers back to the wine category.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines20-1024x1010.jpg)
Source: instagram.com/nomadica
Joe Winger:
Outstanding. And how how are you trying to get that done?
Kristin Olszewski:
I’ll give a little context on my own history and how I came here.
My undergrad degree is in sustainable agriculture and I ended up dropping out of Harvard Medical School to become a sommelier – typical journey.
I just really fell in love with wine. I worked in restaurants to pay for school and wine was always the thing that captivated my interest.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines7-714x1024.jpg)
Source: instagram.com/nomadica
I feel like it’s the intersection of history, agriculture and gastronomy. And then also there’s something so fun and communal and – you’re getting a little tipsy. It’s everything.
But I spent a decade-plus in Michelin restaurants all over the country, everywhere from three Michelin stars, Saison in San Francisco, Husk in Nashville, Osteria Mozza here in LA.
When Nancy Silverton was on a Netflix show called Chef’s Table, I started noticing a different customer coming into the restaurant. Usually as a sommelier, you’re talking to a very specific demographic of people. I would say 45 plus male white wine collector. That’s my demo. And when Nancy was on Chef’s Table, young people started coming into the restaurants, a lot of women, and I noticed they didn’t want to drink wine.
They would drink tequila, beer, cocktails, like anything but wine.
That always felt like such a missed opportunity because wine, it’s the most ancient beverage. Our people have drank wine for millennia. It’s also in an age where we care about what’s natural, what’s minimally processed, what’s better for you.
Great wine is literally just grapes, yeast, water, and time, so I started digging into why aren’t you drinking wine? And I found out a few things.
One, people felt like wine wasn’t a good value. If you weren’t going to spend a lot of money on wine, you couldn’t get a great wine, which is untrue.
The other one is people feel like they needed a PhD or some level of education or knowledge in order to access wine, which, again, is not true.
I want to be people’s guide, hold their hand and walk them into the world of wine. So I started Nomadica to do that on a larger level.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines10-927x1024.jpg)
Source: instagram.com/nomadica
Joe Winger:
That’s beautiful.
You mentioned two things. We’re going to go into both. Your background in Michelin restaurants. I’ve heard heavenly amazing stories. I’ve heard horror stories.
Can you share an experience and what you learned from?
Kristin Olszewski:
Everyone always asks me if I watch The Bear or not. And I’m like, no, I can’t.
Some positive stories, Michelin restaurants have changed a lot from when I started working in them. I think work has changed a lot for the positive. I remember one of my first serious jobs in a scary restaurant. You have your hair pulled back because you don’t want it to get in the food.
I had one small piece of hair hanging down above my face and the chef takes a match from the stove, lights a piece of my hair and says don’t ever have a hair hanging down in your face again.
Some of the wonderful stories are having the opportunity, especially at Mozza, you taste each bottle you open there.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines8-931x1024.jpg)
Source: instagram.com/nomadica
When I was at Mozza, it was a $5 million dollar all-Italian cellar with 90 pages of the best Barolo, Brunello, Etna Rosso’s, just things that like collector’s dream about tasting.
And I feel so lucky to have tasted things like Conterno Monfortino, which is the type of wine that you want to smell for three hours before you drink it.
When you have a wine like that, it makes you realize why collectors obsessively chase bottles, there’s something so romantic and intangible, and having a wine like that, you realize you’ll never have A wine that tastes the same at any moment in time ever again.
It’s just such a lucky experience.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines12-1024x1016.jpg)
Source: instagram.com/nomadica
Joe Winger:
I’m curious about how that experience inspired you to open Nomadica.
Kristin Olszewski:
My entry point into wine was always through farming. I majored in sustainable agriculture.
I was an avid farmer. I ran our community garden in college and was focused on permaculture. I lived in India and farmed for a while there.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines22-896x1024.jpg)
Source: instagram.com/nomadica
And I always say great wine is made by great farmers, great wines made in the vineyard, not the cellar.
So when I was looking at starting Nomadica, that sustainability ethos, it was always my starting point, but I was really shocked when I found out how bad glass bottles are for the environment.
30% of glass is recycled in the US. The rest just goes into a landfill. It’s highly energy intensive to make, to ship, because it’s so heavy.
The fact is, most wine does not need to be in a glass bottle.
Yes, that Barolo I mentioned absolutely needs to be in a glass bottle. That needs to be aged for years before it even comes into its own.
But for a $20 – 30 bottle of wine that you’re going to pop open and drink it on a weeknight or on a not special weekend does not need to be in glass.
So that’s how we started.
Cans at 70 % reduction in carbon footprint. Our newly launched bag and box wine is almost a 90% reduction in carbon footprint.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines18-877x1024.jpg)
Source: instagram.com/nomadica
Joe Winger:
I sampled your sparkling white, your white, your red and your rose, they were dangerously drinkable.
Can we talk about where the fruit is sourced from?
Kristin Olszewski:
Absolutely.
The name Nomadica is really a fun double entendre because you can take it wherever you want to go. Of course, cans and boxes can be found in places that bottles can’t.
We source our fruit from all over.
We’re truly a nomadic winery.
Our head winemaker spent time at some of the best wineries in California, like Eric Kent Cellars, which makes award winning Chardonnay and Pinot Noir, and also Kosta Brown.
Before that he spent 10 years doing vineyard management in California. So through Corey, we’ve really got a handle on some of the best fruit. A lot of our wine comes from Mendocino. A lot of our grapes come from Mendocino or Lodi. I’m such a Sonoma girly. Our winery is located in Sonoma, and so I always find myself drawn back to that region.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines15-1024x1010.jpg)
Source: instagram.com/nomadica
Joe Winger:
Are there any vineyards you’d recommend us touring when we come to Northern California?
Kristin Olszewski:
I think the Sonoma Coast is the best wine region in California. They’ve fought very hard to become designated as their own AVA, which is very important in terms of quality.
The oceanic influence, what we call a diurnal shift, the extreme temperature change between night and day, like Hirsch and Littorai.
I think if anyone ever wants to see proof in the pudding of what great farming can do, you need to go see Littorai.
Ted Lemon was one of the first Americans to ever be a winemaker in Burgundy and he brought all of his practices back, was one of the first people to practice biodynamic agriculture in California and really brought that style of farming onto a larger scale.
When you go visit his vineyards, it’s like teeming with life. You look next door at a conventionally farmed plot, which is just like dead and sad looking. And then you taste the wines and you’re just knocked on your butt because they’re so good.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines13-1024x668.jpg)
Source: instagram.com/nomadica
Joe Winger:
Nomadica Wines has several varieties. White, Sparkling white, Rose, Red, Orange.
Can you walk us through the taste profiles of any of your favorites – what’s the aromas, what are the profiles?
Kristin Olszewski:
Something really cool about our wines is everything’s practicing organic. No pesticides, no synthetic fertilizers, all of our wines are fermented dry. Naturally zero grams of sugar per serving. They have nice fruit notes, but none of the wines are sweet.
Crushable bright flavor.
Across the gamut, our entire portfolio has a brightness and a freshness to it. All of our wines are like slightly aromatic because I love an aromatic variety, but part of the thought that we put behind the brand is that I wanted to take that sommelier curation and put it in the restaurant, on the retail shelf so that when you’re serving Nomadica at your home, at parties and the beach, 99% percent of people will love it.
I’m doing the work on the back end on blending, sourcing, creating these flavor profiles that’s really taking that wine experience, that decade plus of developing my own palette and giving it back to the consumer.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines4-918x1024.jpg)
Source: instagram.com/nomadica
Joe Winger:
Are there any favorite wine and food pairings for you with your wines?
Kristin Olszewski:
I love an aperitif. Our sparkling rosé is definitely my favorite wine in our gamut. In a can you always have the perfect pour because sometimes you don’t want to open up an entire bottle of wine.
When we do that in my house, it usually gets drank. It doesn’t go back in the fridge.
Sometimes you just want a glass of sparkling. And I love that.
I love that with a charcuterie board and cheese. I also love Rose with green salads.
I think one of the best things about living where we live [Los Angeles] is we have the best produce on the planet.
I still run some wine programs in Los Angeles and I’m actually opening up a restaurant in Silver Lake next year, an Italian restaurant. Orange Wine is like the hottest trend.
I was doing the wine list at a restaurant in Hollywood called Gigi’s and I noticed I was selling more orange wine by the glass than all other colors combined, which was just mind blowing to me.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines19-852x1024.jpg)
Source: instagram.com/nomadica
We made what I think is the best orange wine coming out of California.
There’s a lot of talk about natural wine, orange wine. They’re not all created equal. My winemaker and I tasted through my favorite Italian skin contact wines and decided on a really concrete flavor profile source.
My mother in law in Orange County is drinking her orange wine with her friends. So I really feel like I’ve achieved something. That with sushi is a mind blowing pairing.
Then our red. We found Teroldego growing in Northern California, which is a grape that’s indigenous to Northern Italy from the Alto Adige.
It’s really Alpine, like dark fruit, like a Zinfandel, but really refreshing and bright acidity and a little bit more tannin than a Zin [Zinfandel] has.
There’s a perception that we had to overcome about can and boxed wine. People think that it’s low quality.
Whenever I pour our red for somebody, the response is always, “Wow, oh my god, that’s so good.”
No matter your level of wine knowledge, you can see what I’m trying to do when you taste our red wines.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines11-921x1024.jpg)
Source: instagram.com/nomadica
Joe Winger:
What’s next for you and Nomadica?
Kristin Olszewski:
Right now we’re in hardcore expansion mode. We were the first people to do fine wine and can, and I grew really slowly at my own pace.
I wanted to build the brand.
A lot of people just run to retail shelves and they want to be in every grocery store on the planet. I didn’t want that. I wanted to be, at the Four Seasons, at the Ritz Carlton, at music venues.
I wanted to be in places where people don’t typically expect to see wine in cans and boxes.
We are one of the highest velocity items at Whole Foods in our category.
We just launched all of our box wines at Total Wine in California, Texas, Florida, Colorado, and New York and got some really big plans for next year.
So keep your eyes peeled. People are about to see me everywhere.
That’s my goal.
![](https://dailyovation.com/wp-content/uploads/2024/08/NomadicaWines3-844x1024.jpg)
Source: instagram.com/nomadica
Joe Winger:
Having a canned wine at some of these nicer hotels is a challenge.
What lesson did you learn by accomplishing that rather large challenge?
Kristin Olszewski:
That’s the best thing about how we’re positioned. Not only am I a sommelier, my VP of sales is a sommelier. My winemaker has an incredible reputation. Every person on my team comes from the wine industry and we have the best product.
When we’re sitting down and tasting with these buyers, these people that are in our industry. They recognize it. I always say taste out of a wine glass. Everything tastes better out of a wine glass. The second that they taste it, these are people who taste wine all the time and they taste a lot of bad wine.
So that has been amazing.
We’ve always had the industry behind us. It’s a huge differentiator for us. So I think it was slow build. Everything takes a lot more time than you think it will, which is I think the biggest lesson that I’ve taken away from this business over the last seven years.
But you got to build your brand first.
Joe Winger:
You seem like a deep-souled individual. Whether it’s wine or otherwise, is there an overall message that you want to share to inspire the audience?
Kristin Olszewski:
We are in a time where sustainability is more important than it ever has been. You can’t base your entire brand about it, but I think it’s an absolutely necessary component to any consumer product that’s coming out today.
One of my missions in life is to have that conversation about sustainability and have it with other brands because it needs to be convenient.
Otherwise, consumers will not buy it, care or participate or choose a sustainable option. That’s my big thing.
Joe Winger:
What are the best ways to follow your journey and to learn more about you?
Kristin Olszewski:
You can buy Nomadica online and our new rosé yuzu spritz, which is delicious at ExploreNomadica.com. And then our socials are at Nomadica on Instagram.
And if you want to follow me. I’m at Kristin__O.
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Heaven’s Door Spirits, Bob Dylan’s highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.
For as long as corn’s been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.
Heaven’s Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare.
The brand’s Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven’s Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.
A Tale of Two Bourbons
Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.
What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.
Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.
Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v
Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.
Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.
Heaven’s Door Kentucky Straight Bourbon, Ascension
Heaven’s Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.
Heaven’s Door Tennessee Straight Bourbon, Revival
Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.
“We wanted to fan the flames of this old debate
between Kentucky and Tennessee bourbon
and showcase
our outstanding expressions of both styles.
We’re excited to hear what consumers think and how they experience these two classic bourbons.”
Alex Moore
Master Blender and COO
Heaven’s Door Spirit
Heaven’s Door marries art and craft in every bottle, drawing inspiration from Bob Dylan’s restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state’s natural elements, the distinct character of each bourbon is evident in every sip.
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
![Publicity For Food CEO Heather Holmes](https://dailyovation.com/wp-content/uploads/2024/06/HeatherHolmesPublicityForGood.jpeg)
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
![The PublicityForGood Team](https://dailyovation.com/wp-content/uploads/2024/06/Screenshot-2024-06-14-at-10.53.55 AM.png)
The PublicityForGood Team
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
https://www.instagram.com/publicity.for.good
https://www.facebook.com/heatherdesantis
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Lehigh Valley’s Top Halloween Events in 2022 (Updated)
October is here! Time for Lehigh Valley’s Top Halloween Events in 2022
There’s plenty of ways to celebrate the spooky season this year in the Lehigh Valley, from ghost stories and walking tours, to family friendly fun, and of course, some adult-level screams and scares.
We’re listing them all out for you, and updating them as we discover more.
Lehigh Valley’s Top Halloween Events in 2022
Bethlehem’s Death & Dying Cemetery Tour
Take a walk – if you dare – on Bethlehem’s historic cemetery tour!
Your certified, costumed guide will meet you inside the oldest building in Bethlehem, from the 1700s. Witness death and destruction. Then escape outdoors to hear the story of the Corpse House and more morbidity. End your tour at the oldest (and some say haunted) cemetery in the city
More info and tix: https://store.historicbethlehem.org/tickets-donations/
Nazareth’s Spooky Lantern-Led Historic Walking Tour
Head to Nazareth for a Spooky Lantern-Led Tour (October 21-22 & 28-29) which features ghost stories of Nazareth. Their costume-guided tour provides an overview of the historic city and the spookiest stories about the area.
More info and tix here: https://www.eventbrite.com/e/spooky-lantern-led-historic-nazareth-walking-tour-tickets-418063317637
Lehigh Valley’s Top Halloween Events in 2022
Hellertown’s Crystal Cave Ghost Lantern Tours
See Crystal Cave (October 14-15, 21-22 & 28-29) by a different light!
Experience the spooky, the sinister, the ghostly as this haunted cave. Their guides, dressed in Victorian clothing, reveal the unexplained and mysterious incidents that have occurred at the caves.
More info and tix here: https://crystalcavepa.com/events/
Downtown Bethlehem’s Historic Haunts of Downtown Bethlehem Ghost Tour
For a night of scares and thrills, take a journey into the past and the paranormal on Moravian Book Shop’s original candle-lit walking tour!
Learn the legends and lore of over a dozen locations, from ghostly soldiers, to a spirited songstress who continues to entertain. You’ll hear tales of unrequited love, ladies seeking justice, and spooks who have saved the day!
Tours run weekends throughout October.
For more information and tix: https://www.painns.com/events/bethlehem-historic-haunts-of-downtown-bethlehem-ghost-tours
Lehigh Valley’s Top Halloween Events in 2022
Easton’s Ghost Tours
This Halloween, things are getting Eerie in Easton!
Take a tour about murder, mischief, and misadventure in the Downtown Easton Historic District.
From a mobster’s murder to the witches of Hexenkopf Hill, Easton’s history is filled with dark tales of suspicious disappearances, strange coincidences (or are they?), and disastrous journeys.
This year’s tour features four new locations, as well as the return of six of their most popular stories.
For more information and tix: https://sigalmuseum.org/event/eerie-easton-walking-tours/
Easton’s Haunted Hugh Moore Park
Running October 20, 21, 27, 28
Enjoy an evening of spookery in the park.
A special Halloween ride on the Josiah White II canal boat, a ghost walk to the locktender’s house, ghost stories, hay ride and lots of fun activities and snacks.
For more information and tix: https://canals.org/events/haunted-hugh-moore-park
Dorney Park’s Great Pumpkin Fest
All fun and no fear for your family
Great Pumpkin Fest offers one-of-a-kind Halloween events for kids throughout the park! Located in Wildwater Kingdom, you’ll find family-friendly activities, games, play zones, costume contests, dance parties and more! Around every hay bale you can catch toe-tapping, live entertainment and grab a comfy seat to just kick back and take it all in.
Activities include: Daisy Hill Tractor Stomp, Charlie Brown’s Craft Corner, Peanuts character meet and greet.
For more information and tix: https://www.dorneypark.com/events/great-pumpkin-fest
Dorney Park’s Halloween Haunt is back!
Be scared and hold on tight. Hundreds of terrifying ghouls and ghosts soar into the park, all ready to turn your nightmares into reality.
Haunted mazes, scare zones, and live entertainment bring your blood to a boil at this not-for-kids event.
More info here: https://lehighvalley.flavrreport.com/dorney-park-halloween-haunt-sept-16-oct-29/
Hersheypark is preparing for A Spooky Season this year
Hersheypark’s “Dark Nights” will feature both scare zones and full haunted house experiences.
The event will include midways that transform from enchanting to unnerving with three Scare Zones, eerie to intense, included with a general admission ticket to Hersheypark Halloween.
Also included in Dark Nights are four horrifying haunted houses.
Besides the new haunted experiences, Hersheypark has extended its Halloween season to include seven weekends, starting on Sept. 17 and running until Oct. 30.
More info here; https://lehighvalley.flavrreport.com/hersheypark-anncs-new-2022-halloween-experiences/
Lehigh Valley Zoo’s Boo at the Zoo
Boo at the Zoo is a three weekend event!
October 15, 16, 22, 23, 29 & 30
Trick-or-treat each day from 10AM-3:30PM at candy & treat stations throughout the Zoo!
Enjoy music and dancing with DJ Ray from Fling-a-Things from 12-2PM on the final weekend, October 29 and 30!
Plenty of themed crafts and activities plus pumpkin patch and more!
More information here: https://www.lvzoo.org/boo/
In Easton Crayola’s Screamin’ Green Hauntoween
This event is CHALK-full of spooky happenings: a themed scavenger hunt, spook-tastic crafts, character photo ops, and more!
All included with admission. Have a Screamin’ Green good time while exploring Crayola’s 29 creative attractions. Plus every weekend they host trick-or-treating.
September 24th-October 31st!
For more information: https://www.crayolaexperience.com/easton/things-to-do/screamin-green-hauntoween
Pocono’s Electrifying Jack O’ Lantern experience
This spooky season come out and experience the area’s coolest, most unique Halloween event.
Created for kids of all ages, this walk-through Jack O’ Lantern experience is sure to become a family tradition.
A family friendly walk through experience on the grounds of The West End fairgrounds, featuring thousands of hand-carved pumpkins displayed in a creative and artistic exhibit.
There’s nothing “scary” about it. Very family-friendly.
The average walk time to walk through is about 45 minutes, but you can take as long as you’d like – it’s ideal for the ‘gram, to stop and take pictures.
Warning: Tickets must be pre-purchased online. All tickets have a timed reservation entrance time, and no one will be admitted without a pre-purchased ticket. Children two and under are free.
For more information and tix: https://www.poconomountains.com/event/the-electrifying-jack-o-lantern-experience/20752/
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A Very Darren Crissmas comes to Bethlehem’s Wind Creek on Dec 17
A Very Darren Crissmas comes to Bethlehem’s WindCreek on December 17 just in time for the holidays.
Award-winning actor, singer, and songwriter Darren Criss is best known for his TV work on Glee and American Crime Story, his stage work Hedwig and the Angry Inch and American Buffalo with Laurence Fishburne and Academy Award winner Sam Rockwell.
This December he performs a night full of songs from his recent holiday album, A Very Darren Crissmas.
Music ranging from big band Christmas classics to novelty tunes to modern-day folk-pop ballads.
A Very Darren Crissmas comes to Bethlehem’s WindCreek on December 17
Criss’s Very Darren Crissmas album showcases his variety of artistry and delivers both thrillingly unpredictable moments and a timeless sense of Christmas magic.
For more info and tickets: A Very Darren Crissmas at WindCreek
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How to Design a Zero-Waste Kitchen
How to Design a Zero-Waste Kitchen
By Caleb Leonard
As we witness the impacts of plastics and other waste on our planet, more and more people are looking to reduce, reuse, and recycle. Creating a zero-waste kitchen involves adopting a mindful and sustainable approach to reduce waste at every stage of your buying, cooking, and eating routines, and it is an impactful way to minimize your carbon footprint.
Here’s a step-by-step guide to help you get started:
Plan Ahead to Leave Less Behind
Look through your pantry and kitchen to see what you have on hand. Assess areas where waste is generated and rethink your shopping list.
Food waste can be prevented by effectively using your ingredients. Make creative use of leftovers. Freeze excess food for future meals. Don’t over-purchase perishable items. Make a shopping list and stick to it to avoid impulse purchases.
Buy in Bulk and Refill
Stock up on staples like grains, pasta, nuts, and spices in bulk. If you are heading to a store with bulk bins, bring your containers to avoid excess packaging.
Another way to reduce plastic packaging waste is by shopping at stores where you can refill cleaning and personal care products.
Choose products with minimal or sustainable packaging. Opt for glass, metal, or cardboard packaging over plastic whenever possible. These items can be repurposed or recycled.
Avoid individually packaged items and single-use packaging.
Shop Your Local Farmers Market
Shop Your Local Farmers Market
Farmers markets facilitate zero-waste kitchens.
Here’s how:
Reduced food packaging: Farmers markets offer fewer packaged and processed foods than grocery stores. Buying fewer single-use plastics keeps packaging waste out of landfills.
Local and seasonal produce: Farmers markets prioritize regionally grown and seasonal produce. By buying from local farmers, you support sustainable agriculture practices while minimizing the environmental impact of long-distance food transportation.
Bulk purchases: Many farmers markets offer the option to buy produce in bulk, allowing you to choose the quantity you need without redundant packaging.
BYOB (bring your own bag)
BYOB (bring your own bag)
Those flimsy plastic bags from the grocery store are no match for a reusable tote. Reusable bags made from canvas or recycled plastics are larger and more durable than single-use bags. Plus, more states are implementing fees to curb the use of plastic bags.
Go Green with Reusable Kitchenware
Most people know about reusable water bottles, but there are tons more reusable items on the market (many are dishwasher-safe too). From reusable K-cups for your morning cup of joe to stainless steel straws, there are lots of eco-friendly ways to eliminate kitchen waste.
Here are a few examples:
- Reusable food wraps (plastic wrap alternative)
- Washable cloths (paper towel/napkin substitute)
- Fiberglass chopsticks
- Compostable sponges
- Silicone storage/freezer bags (Ziplock alternative)
- Silicone muffin liners
Reusable products not only cut down on the production and consumption of new products, but they also save you money.
Consider Eco-Friendly Upgrades
With all the money you’ll save by going green, consider upgrading your appliances. New technologies use less water and electricity. The money you spend on energy-efficient appliances will be recuperated over time.
Freeze as You Please
A high-performance freezer is a powerful tool for keeping your food fresh. Food waste often comes from leftovers. Rather than throwing away leftovers, you can freeze them. These frozen meals can be quick and convenient options on busy days, especially when stored as pre-packaged meals.
Freezing foods can significantly extend their shelf life; this way, you can buy in bulk and take advantage of sales without worrying about ingredients spoiling.
If you have produce nearing its expiration date, freeze it before it turns. Freeze fruits, vegetables, and other perishables. Sauces can be frozen too.
Your freezer can also store dry goods. Freeze bulk items like nuts, grains, and flour for later use.
Reimagine Your Food Scraps
Reimagine Your Food Scraps
Almost all organic material has multiple uses. For example, banana peels make great hair and skin masks, banana tea is a powerful sleep aid, and plants love the potassium-enriched water of peels soaked overnight.
Orange peels can be boiled as a room deodorizer or baked and ground into a vitamin-packed powder.
Bones can be made into bone broth, and new plants can be grown from viable produce seeds, while herbs can be propagated for an endless supply of seasonings.
Before you toss it in the compost bin, perform a quick search and scope out any additional uses.
Compost is King
Composting is the backbone of the zero-waste kitchen. Once you have re-used your food in every imaginable way, it’s time to give it back to the earth. Create a compost pile in your yard; use a tumbling bin or a countertop composter.
Benefits of composting:
Reduced landfill waste: Food scraps account for a large chunk of landfill waste. When these materials decompose in landfills; they release methane, a potent greenhouse gas. Composting diverts these materials away from landfills, reducing their environmental impact.
Enriched soil: Compost improves soil structure, water retention, and nutrient availability. By composting, you’ll foster healthy plant growth, reducing the need for excessive watering and fertilizers.
Minimized odor and pests: Properly composting food scraps and yard waste reduces the likelihood of attracting pests and generating foul odors in trash bins.
A zero-waste kitchen is one way to live a greener, more eco-friendly lifestyle. Once you hit your stride in the kitchen, you’ll likely find other areas to cut waste. Small changes add up, and you’ll make a big difference.
Caleb Leonard is a freelance writer and marketing professional. A graduate of the University of North Texas, his interests include gardening, podcasts, and studying Spanish.
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