New Cocktails for the Holidays! Fresh Victor serves Full Flavor for your Next Sip!
Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time.
Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)
H. Ehrmann knows his cocktails
H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco. In the industry for 35 years, owned a bar for 20 years.
Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.
Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.
For example, with the Lemon Sour, the base is known as a pretty simple flavor profile. You can add another layer of flavor complexity (like a liqueur). But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added.
Fresh Victor +1 or +2
All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier. How? The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.
+1 is agave and tequila. Lemon Sour and whiskey.
+2 might be carbonation, frothing, aromatics, like: tonic, soda water, champagne, egg white, bitters.
“2-3 pours and a lot of flavor”
– H. Ehrmann
With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks. From classics, to a spin-off of a classics (including mocktails).
Mixing ratios: 1: 1 and 2: 1.
1 1 / 2 oz of spirit to 2 ounces of mixer
2 oz of spirit to 2 ounces of mixer
If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them. If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.
Fresh Victor is a mixer, not a juice. So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense. Meant to be stirred, shaken, reduced down without watering down the flavor. It can dilute 15-20% without losing quality.
Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes. And it’s not a simple, lame flavor. It’s complex.
Orchard Bliss Royale
Non-alcoholic. When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.
4 oz sparkling cider
2 oz Fresh Victor (Three Citrus and Mint Leaf)
Garnish with dehydrated apple slices
The nose is refreshing. Vibrant apple. Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange. Plump, but not overwhelming. Mint notes that bring a tertiary element.
Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.
Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.
Winter Spice Tonic
“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.
1 oz Tanqueray london dry gin
1 Oz Fresh Victor (Cactus Pomegranate)
4 oz Fever Tree Tonic
Aromatic bitters
Garnish with vanilla bean, All-spice berries, Dehydrated Lemon
The nose is immediately the charming, floral aromatics you’d expect from the gin. Then slowly the baking spices express themselves. Deep character layers and complexity. A gush of tonic, then lingering vanilla and lemon.
Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.
H. Ehrmann with the Fresh Victor Winter Spice Tonic
Love a standard gin drink? Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!
“I’ve taught cocktail classes for over ten years. As much as students love it and geek out over cocktail details at the bar. When they get home to their kitchen, they still prefer to have something easy. That’s a huge part of when Fresh Victor is.”
“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness. Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast. So removing the alcohol from a recipe, removes that speed bump. Adding more bitters, adds it back. It helps a non-alco drink feel more like a cocktail.”
“Just before Covid, we decided to focus Fresh Victor on bars and restaurants. So Covid hits. We decided to re-package into a 16 oz bottle. Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer. I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me.”
“Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas. I was selling those kits like crazy. People were re-ordering every other day.”
“All the ways you can use Fresh Vector. I went through the lexicon of cocktails. What can I make with lemon sour? What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”
Figtorious Celebrations
2 oz of Fresh Victor (grapefruit and sea salt)
2 oz VSOP brandy
1 / 2 oz fig syrup
Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient. Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.
Explore from a culinary point of view. What other flavors mix?
H. Ehrmann with the Fresh Victor Figtorious Celebrations
Fresh Victor Holidays Flavors
H. Ehrmann suggests a twist this cold, holiday season. Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria. Anything that would normally go with ice, this time heat it up warm and toasty.
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Election Day 2024: Elixir Health and Wellness Offers Free Red Light and Compression Therapy to Encourage Voter Turnout on Election Day
Election Day 2024: Elixir Health and Wellness Offers Free Red Light and Compression Therapy to Encourage Voter Turnout on Election Day
ELIXIR Health and Wellness, Bethlehem’s premier destination for non-invasive, anti-aging therapies, is excited to announce a special Election Day initiative to promote community engagement and support voter turnout. On Tuesday, November 5th, all voters across the Lehigh Valley are invited to stop by Elixir Health and Wellness, located at 1021 Main Street, Bethlehem, PA, for a complimentary session of red light or compression therapy between 9:30 a.m. and 5:30 p.m.
“At Elixir Health and Wellness, we believe in the power of caring, both for the body and the community,” said Yuliya, owner of Elixir Health and Wellness.
“We’re thrilled to offer this special opportunity as a way to give back to our neighbors who make their voices heard on Election Day. Voting is one of the most impactful ways to shape our community, and we want to support everyone who takes the time to participate.”
To take advantage of this Election Day offer, individuals simply need to show proof of voting, such as an “I Voted” sticker. Those who voted early are welcome to participate as well. Elixir Health and Wellness will be open all day to provide red light and compression therapy sessions that can help rejuvenate individuals after casting a ballot.
For those registered near Elixir Health and Wellness, the nearest polling location is:
College Hill Moravian Church
72 W. Laurel St.
Bethlehem, PA 18018
Whether you’re looking for a wellness boost or a relaxing break, Elixir Health and Wellness invites the Bethlehem community to experience its renowned anti-aging therapies and celebrate the importance of civic engagement.
For more information about Elixir Health and Wellness and this Election Day event, please visit our website at www.elixirlv.com.
Lehigh Stunned by Sweet Innovation From America’s #1 Cookie Brand
Biggest Cookie Innovation Ever, Chips Ahoy Big Chewy Cookies! From America’s #1 Cookie Brand
The cookie experts at Chips Ahoy! are at it again – this time showing up bigger than ever before.
Chips Ahoy! Big Chewy Cookie
Introducing the Chips Ahoy! Big Chewy Cookie – an entirely new product line from America’s #1 chocolate chip cookie brand.
Chips Ahoy! Big Chewy Cookie
As the brand that is “Here for Happy,” this innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend.
These new Chips Ahoy Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.
Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:
- Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.
“From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors,” said Jen Levin, Senior Brand Manager for Chips Ahoy! US. “For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!”
Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP $2.29 at convenience stores. For more information on Chips Ahoy! Big Chewy Cookie, follow @chipsahoy on Instagram and @theofficialchipsahoy on TikTok to follow the latest Big Chewy Cookie news.
Lehigh Invaded with Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings
Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings
J. Mattingly 1845 Distillery is debuting scary-good whiskies this fall, with its first fall spiced Bourbon 31 Blended Bourbon and the ability to customize your own whiskey for your Halloween festivities through its J. Mattingly 1845 craft your bottle program.
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Bourbon 31 Blended Bourbon is a play on the brand’s Bourbon 30 Bourbon brand and this limited-edition release was created for the Halloween season.
Bourbon 31 is a blend of three whiskies which have all undergone J. Mattingly 1845’s Double Staving™ process and the blend consists of 51 percent Bourbon, 29 percent Light Whiskey and 20 percent Rye Whiskey. Double Staving is a proprietary process used by J. Mattingly 1845 Distillery that gives the whiskey inside the barrels additional surface exposure to charred barrel staves to impart more flavor and color.
The Double Staved Classic Bourbon used in this blend has just scored a 96 from famed Whiskey Bible author Jim Murray.
The Bourbon 31 Blended Bourbon was created by J. Mattingly 1845’s team of expert blenders to reflect the flavors typically associated with fall. “When we blended these three whiskies, we were looking for a flavor profile that reflects flavors typically associated with fall, such as pumpkin and cinnamon while matching the light-hearted fun we’re having by changing the brand name from Bourbon 30 to Bourbon 31 to celebrate the Halloween season,” said Harry Richart, president, J. Mattingly 1845 Distillery.
Tasting notes for this bourbon describe it as having a nose of nutmeg, cinnamon, vanilla and walnut, with the flavors of brown sugar, cinnamon, and fall baking spices on the palate. On the finish, pumpkin bread, baker’s chocolate and seasoned oak are prevalent.
Bourbon 31 is available online and at the J. Mattingly 1845 Distillery in Frankfort, KY. Suggested retail pricing is $60 for a 750 mL and it is 98 proof.
J. Mattingly 1845 Custom Whiskey Program is the “Choose Your Own Adventure” of the whiskey world by allowing the buyer to choose between double staved™ bourbon, light whiskey or rye whiskey recipes, select their bottle shape, customize their own label, and even choose their own wax color from every color of the rainbow! This program is available online and in person at the Distillery and can result in some frighteningly fun labels and Halloween-themed wax colors. Imagine expressing your innermost devilish (or angelic) thoughts on the bourbon bottle you give your favorite boo.
Pricing for the custom bottles start at $120 for a 750 mL bottle and shipping is available to 46 states.
About J. Mattingly 1845 Distillery
The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.
It all started in 1845, with John Graves Mattingly’s first distillery in Marion County, Kentucky, Registered Distillery #2.
In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/
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Summer Concert Series Goes Country, featuring Steel Creek Band on July 7
Summer Concert Series Goes Country featuring Steel Creek Band
Join Upper Saucon Township and the Southern Lehigh Chamber of Commerce for a FREE concert at Hopewell Park!
This edition of the Summer Concert Series will feature country artists, The Steel Creek Band!
This special country edition is just one of several of Upper Saucon Township’s Summer Concert Series with additional performances by Scott Marshall Band on July 21st and Craig Thatcher on August 25th.
The event begins at 6:00 PM and the music will start at 6:30; blankets, lawn chairs, etc. are all welcome!
Scott Marshall Band
Community goal is to have as much fun as possible, have a good night with our local community and enjoy a terrific night of music!
When asked about working on community events such as this:
“It’s great to see businesses and community members connect,
and what better way than through a shared experience of live music”.
Sarah Yost
Assistant Manager of the Southern Lehigh Chamber of Commerce
The Greater Lehigh Valley Chamber is proud to partner alongside communities like Upper Saucon Township and businesses to inspire community camaraderie.
Thank you to Xfinity and other sponsors, JT Tsiouvaras at Farmers Insurance, Designing Wealth Management of Raymond James, G&T Auto Body, and Digital Outdoor Display for making Southern Lehigh’s Summer Concert Series at Hopewell Park happen!
Craig Thatcher
In addition to partnering with our sponsors, local businesses from our community will also be joining this event.
Food trucks Greek Street and PFG Pizza will be on-sight serving up delectable snack and dinner options, alongside Mon and Mel’s Ice Cream truck for dessert- so come hungry! A portion of all sales will go back to the Southern Lehigh Chamber of Commerce to support more events like this in the community.
For more information, please visit our local Chamber of Commerce event page
https://web.lehighvalleychamber.org/events/UpperSaucon%20Township%20Summer%20Concert%20Series%20%20SLCC-838881/detailsGrab your lawn chairs and your cowboy boots and get ready to go country with The Chamber and Steel Creek Band!
Event Information:
When: Friday, July 7th, 2023, 6:00 PM EST
Where: Hopewell Park, 4695 West Hopewell Road, Center Valley, PA 18034
Pricing Information: Free and open to the public
Sponsors: Presenting Sponsor: Xfinity. Bronze Sponsor: Designing Wealth of Raymond James. Supporting Sponsors: JT at Farmers Insurance and G&T Auto Body. Marketing Sponsor: Digital Outdoor Display.
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Poconos Park goes ‘Full Throttle’ with LOST HIGHWAY™ Motorcycle Show & Concert May 19-21
POCONOS PARK™ goes “full-throttle” as it makes final preparations for the upcoming LOST HIGHWAY™ Motorcycle Show & Concert slated for May 19-21, 2023.
Best described as:
“an extraordinary mashup of motorcycles and music”
the Pocono’s inaugural LOST HIGHWAY Show & Concert will be a weekend chock-full of beautiful bikes, great live music, multiple charity rides and poker runs, and a headline concert on Friday night featuring LYNYRD SKYNYRD, with The Marshall Tucker Band (both bands now celebrating their 50th Anniversary of Southern Rockdom).
Today through Sunday, April 23, EARLY-BIRD Saturday General Admission passes are available for only $19.99 (plus fees), with Friday General Admission passes available for $29.99 (plus fees) respectively.
Prices will increase on Monday, April 24, so fans are encouraged to purchase their tickets now!
Fans can also opt for the Saturday American Metal Whiskey VIP experience, which will be on sale on April 24th starting at $59.99.
For purchase options or a complete schedule, please visit LOSTHIGHWAYSHOW.COM.
In addition to daily activities that include bike games, a cornhole tournament, multiple poker runs, Copper Mike Custom Bike Show on Friday, the Deadbeat Custom Clash Ride-In Bike Show on Saturday, the Speed-Kings Cycle Showcase all weekend, and a motorcycle art gallery (curated by Strati Hovartos), LOST HIGHWAY™ Motorcycle Show & Concert’s schedule now includes performances by Struggle Jennings (“Fall In The Fall,” “God We Need You Now”), Bones Owens (“Good Day,” “Lightning Strike”), Redlight King (“Bullet In My Hand,” “Born To Rise”), and Rick Monroe & The Hitmen (“Crazy Not To,” “Fires Out”) to round out Saturday’s music.
The LOST HIGHWAY™ Motorcycle Show & Concert will also include two charity rides. Friday’s LOST HIGHWAY™ Motorcycle Show & Concert First Responders Ride in support of all first responders will raise funds for the Bushkill Volunteer Fire Company. Saturday’s LOST HIGHWAY™ Motorcycle Show & Concert Warrior Built Ride will raise funds for the Warrior Built Foundation, an organization that supports combat veterans and wounded service members by providing vocational and recreational opportunities within the motorsports industry.
Both charity rides are LIMITED to the first 125 registrants and will gather for coffee and donuts at Pocono Mountain Harley Davidson (110 Hill Motor Lodge Rd. in Tannersville) beginning at 10 a.m. Following a brief demonstration by Ride Like a Pro, both rides will depart at approximately 11 a.m. for LOST HIGHWAY™ Motorcycle Show & Concert at POCONOS PARK and be guided by Poconos Mountain HOG Chapter along a scenic route showcasing the beauty of the region.
EARLY-BIRD Ride Bundles for Friday’s First Responders’ Charity Ride or Saturday’s Warrior Built Charity Ride are now available starting at $24.99(which includes a corresponding LOST HIGHWAY™ Motorcycle Show & Concert General Admission ticket). Ride Charity Ride prices will go up on Monday, April 24, so go to LOSTHIGHWAYSHOW.COM and reserve your spot today!!
A smashing success on the West Coast and named “Best Event” by Hot Bikemagazine, LOST HIGHWAY™ Motorcycle Show & Concert was founded in 2015 by bike & music enthusiast John M. Oakes (CEO-From The Roots–the venue management/real estate company that owns and operates POCONOS PARK.
“We are thrilled for the LOST HIGHWAY™ Motorcycle Show & Concert to launch on the East Coast! We will be showcasing the finest bikes and some of the best riding the East Coast has to offer,” states Oakes, “…with great music all weekend long!” he adds. “However, the window is closing to take advantage of early pricing discounts, enter the LOST HIGHWAY sweepstakes, and enter our Battle of the Bands competition to be part of the musical lineup that includes Lynyrd Skynyrd.” He suggests, “so, maybe put that tax refund to good use and let the good times roll in the Poconos!”
LOST HIGHWAY™ Motorcycle Show & Concert’s Sweepstakes tickets are still available through Sunday evening. Fans can win a VIP trip for two to see Lynyrd Skynyrd at LOST HIGHWAY™ Motorcycle Show & Concert (including flights, hotel, a backstage tour, and more), PLUS a 2023 Harley-Davidson Road Glide Special from Poconos Mountain Harley-Davidson customized by Steve Edgar from Speed Kings Cycle Supply (or $20,000 in cash–your choice)! Proceeds go to The Warrior Built Foundation, a nonprofit organization that provides vocational and recreational therapy to combat veterans and wounded warriors. A $50 donation is suggested to greatly increase your chance of winning.
Go to www.LostHighwayShow.com* to enter!
Friday, May 19**
10:00 AM – First Responders Ride (Registration) at Pocono Mountain Harley-Davidson
11:00 AM – First Responders Charity Ride from Pocono Mountain Harley-Davidson
1:00 PM – Gates Open with DJ Party
1:00 PM –“Copper” Mike Custom Bike Show (Registration)
All day – Poker Chip Ride
1-7 PM – Motorcycle Mall & Vendor Village
2:15 PM – Battle of the Bands Winner Performance
2:55 PM – Rick Monroe & The Hitmen
5:05 PM – Seth Enslow
6:15 PM – The Jess Zimmerman Band
7:30 PM – The Marshall Tucker Band
9:00 PM – Lynyrd SkynyrdSaturday, May 20**
10:00 AM – Warrior Built Ride (Registration) at Pocono Mountain Harley-Davidson
11:00 AM – Warrior Built Charity Ride from Pocono Mountain Harley-Davidson
1:00 PM – Gates Open with DJ Party
1:00 PM – Deadbeat Customs Clash Bike Show (Registration)
All Day – Poker Chip Ride
1-9 PM – Motorcycle Mall & Vendor Village
2:15 PM – Battle of the Bands Winner Performance
2:55 PM – Rick Monroe & The Hitmen
4:00 PM – Redlight King
5:15 PM – Bones Owens
6:35 PM – Struggle JenningsFinally, there is still time for talented bands to enter POCONOS PARK Battle of the Bands to perform at the LOST HIGHWAY™ Motorcycle Show & Concert. Fans are also encouraged to visit the site and vote for their favorite bands to kick off Friday evening’s lineup featuring the legendary Lynyrd Skynyrd! Visit BattleOfTheBands.com for more information.
ABOUT POCONOS PARK™
POCONOS PARK™, located only 18 miles north of Stroudsburg in the Bushkill Falls region near Delaware Water Gap National Park, will operate as a boutique festival site and play host to world-class tours and productions, as well as special events. The complex includes two sizable venues: the Amphitheater at Poconos Park, a 10,000+-capacity, open-air, amphitheater with thousands of seats near the stage, and a beautiful grass lawn for thousands more to enjoy entertainment in the great outdoors. (The amphitheater can also be converted to a 3,000-capacity, fully-enclosed venue for year-round performances); and the Lake House at Poconos Park, a 14,000-square-foot banquet hall is located on a scenic 90-acre lake. (The theater can seat up to 400 people for private events such as banquets, corporate retreats, weddings, etc., and serve as a facility for first-class VIP experiences for concerts, festivals, and other large events.) For more information, please visit PoconosPark.com.
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Pocono’s Cove Haven Couples-Only resort Perfect for pleasure and relaxation
Pocono’s Cove Haven Couples-Only resort Perfect for pleasure and relaxation
As the second-largest lake in the region, it’s hard to believe it’s man-made – but its lakeside pastimes could easily fill a week’s vacation time.
Cove Haven is a couples-only resort in the Poconos.
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It’s located on the coast of Lake Wallenpaupack and is ideal for both pleasure and relaxation. Its spa offers several services, including wraps and massages. Exclusively for couples, a champagne glass whirlpool spa for two was built with Cupid’s Corner for drinks. Moreover, every night, live entertainment is available, alternating from DJs to comedians.
- Available activities: tennis, horseback riding, golf, speed boat trips, swimming.
- Location: 194 Lakeview Drive, Lakeville, PA 18438, United States of America.
- Cost: $279 per night for two adults in the Harbor Tower suite.
Poconos adults only resorts welcome you to relax and renew.
Imagine sinking into a soothing spa bath or curling up, undisturbed, beside a crackling fire. Our adult-only properties provide a range of amenities from the rejuvenating to the romantic.
Whether you’re hitting the town on a girlfriend getaway, hitting the links on a summer golf trip, or rekindling romance on a quiet vacation for two, you’ll find ideal adult-only accommodations below, including adults only all-inclusive resorts, in the Pocono Mountains.
