Lehigh Valley wants “Taste of a Kiss” from World’s #1 limoncello Pallini Celebrates 150 Years
Pallini Limoncello Celebrates 150 Years with “Taste of a Kiss” Campaign in Lehigh Valley
For residents of the Lehigh Valley, a special opportunity is here to celebrate a world-renowned spirit that’s been a favorite for generations: Pallini Limoncello. The Italian liqueur, known as the world’s #1 limoncello, is marking its 150th anniversary with the launch of a new global campaign, “Taste of a Kiss.”
This campaign is all about rediscovering the charm and vibrancy of Pallini Limoncello—a drink that captures the essence of Italy’s Amalfi Coast, kissed by the Mediterranean sun. The flavors are as vibrant and fresh as the region itself, making it an ideal choice for anyone in the Lehigh Valley who enjoys quality spirits with a touch of Italian heritage.
Pallini Limoncello has long been celebrated for its smooth, zesty flavor profile, and the brand’s 150-year legacy is a testament to its exceptional craftsmanship. Whether you’re sipping it straight, served over ice, or incorporating it into a creative cocktail, Pallini Limoncello brings a refreshing, sun-kissed touch to any occasion. It’s the perfect spirit for enjoying on its own or elevating your next social gathering.
As Pallini marks this milestone, they invite local Lehigh Valley residents to join in the celebration and “Taste the Kiss”—a sensory experience that blends timeless tradition with modern-day mixology. Cheers to 150 years of crafting a spirit that continues to bring people together for unforgettable moments.

Pallini Limoncello’s “Taste of a Kiss” Campaign Marks 150 Years of Italian Excellence in Lehigh Valley
Pallini Limoncello, the world’s #1 limoncello, is inviting Lehigh Valley residents to join in a year-long celebration of Italian craftsmanship with its new global campaign, “Taste of a Kiss.” Running through 2025, this exciting initiative marks Pallini’s 150th anniversary and features the creative centerpiece, “What Does a Kiss Taste Like?”, which will be brought to life through engaging digital content, influencer partnerships, and lifestyle storytelling—all showcasing the passion and zest of Italy’s Amalfi Coast.
The campaign allows you to experience the vibrant essence of Pallini Limoncello, a spirit crafted under the warmth of the Amalfi sun. Known for its smooth and zesty flavors, Pallini Limoncello remains a beloved drink, and this campaign aims to bring its essence to a new generation of drinkers. It’s an invitation for the Lehigh Valley to taste the spirit that has been a symbol of Italian heritage for over a century.
Founded in 1875, Pallini is still a family-owned business, now proudly led by CEO Micaela Pallini, a fifth-generation member of the founding family. Micaela, who holds a Doctoral Degree in Chemistry and has over 15 years of experience with the company, made history by becoming the first woman to lead Pallini. Under her guidance, the brand continues to stay true to its Italian roots while embracing the future of innovation and quality.
The “Taste of a Kiss” campaign celebrates Pallini’s legacy of quality, passion, and craftsmanship. It’s not just about a drink—it’s about a timeless experience, combining tradition with modern creativity. Lehigh Valley residents are invited to raise a glass and take part in this milestone celebration, toasting to the past, present, and future of Pallini Limoncello. Cheers to 150 years!
“This campaign is a love letter to our Italian roots,”
Micaela Pallini
“It reflects everything Pallini stands for – joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.” The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.
Pallini Limoncello’s “Taste of a Kiss” Campaign Shines a Spotlight on the Pallini Spritz in Lehigh Valley
As part of its year-long “Taste of a Kiss” campaign, Pallini Limoncello is putting a refreshing twist on the classic spritz, making the Pallini Spritz a standout seasonal favorite in the U.S. and right here in the Lehigh Valley. This light, elegant cocktail has quickly risen to become one of the top three spritz-style drinks in the country, and it’s easy to see why.
The Pallini Spritz is as simple to make as it is delicious—crafted with three parts Prosecco, two parts Pallini Limoncello, and one part water, all served over ice in a large wine glass. With its vibrant and zesty flavors, it’s become a go-to choice for everything from casual gatherings with friends to enjoying a sunset on the rooftop.
For Lehigh Valley locals, Pallini is also making it easier to bring this vibrant Italian experience home. With a growing trend toward spritz cocktails, the brand is embracing cross-merchandising efforts in local retail shops to inspire consumers to recreate the Pallini Spritz in their own kitchens. Whether you’re hosting a dinner party, unwinding after a long day, or simply savoring the fresh, sun-kissed taste of Italy, the Pallini Spritz is the perfect way to elevate any occasion.
The inclusion of the Pallini Spritz in the “Taste of a Kiss” campaign reflects Pallini Limoncello’s commitment to combining timeless Italian tradition with modern drinking culture. It’s a must-try for anyone looking to embrace the vibrant essence of the Amalfi Coast this season.
Distributed nationwide by Lucas Bols, Pallini Limoncello is available at fine wine and spirits retailers, as well as bars and restaurants throughout the U.S. Lehigh Valley residents are invited to join the celebration and sip on this iconic cocktail that brings the magic of Italy right to your glass.


