Lehigh Valley wants Caffeine: Nitro Black, Double Espresso, Flat White! Chameleon Organic Coffee Introduces Ready-to-Drink Cold-Brew Cans
Chameleon Organic Coffee®, the original purveyors of handcrafted bottled cold-brew coffee, today announced the expansion of its ready-to-drink category with the debut of four ultra-convenient 8 oz. cold-brew cans.
Handcrafted with 100% organic beans, Chameleon’s new ready-to-enjoy canned cold-brew line features four distinct flavors with sweetened and unsweetened options.
Each delivers unparalleled convenience by offering sustainably sourced coffee in a shelf-stable format, providing optionality for retailers and customers alike.
“We recognized the growing demand for variety and ease of convenience in the RTD coffee segment without compromising on quality and flavor,”
Andy Fathollahi
CEO of SYSTM Foods
“Our new canned cold-brew line provides our loyal customers with another delicious, no-prep option to enjoy their daily coffee ritual on-the-go, anytime.”
Each 8 oz. can contains approximately 130mg of naturally occurring caffeine, providing the perfect boost on the move or at home.
Flavors include:
Nitro Black: Chameleon’s first nitro cold-brew offers a smooth, creamy experience in every sip.
Double Espresso: Bold and smooth organic cold-brew made with dark roast espresso beans delivers a flavorful kick.
Sweetened Black: Black cold-brew lightly sweetened with just the right amount of organic cane sugar.
Flat White: Black cold-brew blended with whole milk creates a traditional flat white experience with a creamy, velvety finish.
The upcoming line complements Chameleon’s existing portfolio of award-winning products, including a variety of organic ready-to-drink 10 oz. cold-brews and 32 oz. multi-serve concentrate cold-brews; each handcrafted to match every mood.
Launching just in time for summer, Chameleon’s Nitro Black, Double Espresso and Sweetened Black 8 oz. canned cold-brews will be available for purchase online at ChameleonCoffee.com and Amazon, as well as at select retailers nationwide starting June 2024 with Flat White availability to follow.
For launch updates, please visit ChameleonCoffee.com.
About Chameleon Organic Coffee®
Founded in 2010, Chameleon Cold-Brew is Austin’s original purveyor of bottled cold-brew coffee. Providing a one-of-a-kind, completely customizable coffee experience, Chameleon uses certified organic, responsibly sourced coffee. Chameleon’s proprietary brewing process produces a super smooth, less acidic, highly caffeinated coffee that can be enjoyed hot or cold. The brand’s portfolio of organic coffee offerings includes ready-to-drink cold-brew varieties, cold-brew concentrates, and now whole bean and ground coffee.
For more information, please visit ChameleonCoffee.com.
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Election Day 2024: Elixir Health and Wellness Offers Free Red Light and Compression Therapy to Encourage Voter Turnout on Election Day
Election Day 2024: Elixir Health and Wellness Offers Free Red Light and Compression Therapy to Encourage Voter Turnout on Election Day
ELIXIR Health and Wellness, Bethlehem’s premier destination for non-invasive, anti-aging therapies, is excited to announce a special Election Day initiative to promote community engagement and support voter turnout. On Tuesday, November 5th, all voters across the Lehigh Valley are invited to stop by Elixir Health and Wellness, located at 1021 Main Street, Bethlehem, PA, for a complimentary session of red light or compression therapy between 9:30 a.m. and 5:30 p.m.
“At Elixir Health and Wellness, we believe in the power of caring, both for the body and the community,” said Yuliya, owner of Elixir Health and Wellness.
“We’re thrilled to offer this special opportunity as a way to give back to our neighbors who make their voices heard on Election Day. Voting is one of the most impactful ways to shape our community, and we want to support everyone who takes the time to participate.”
To take advantage of this Election Day offer, individuals simply need to show proof of voting, such as an “I Voted” sticker. Those who voted early are welcome to participate as well. Elixir Health and Wellness will be open all day to provide red light and compression therapy sessions that can help rejuvenate individuals after casting a ballot.
For those registered near Elixir Health and Wellness, the nearest polling location is:
College Hill Moravian Church
72 W. Laurel St.
Bethlehem, PA 18018
Whether you’re looking for a wellness boost or a relaxing break, Elixir Health and Wellness invites the Bethlehem community to experience its renowned anti-aging therapies and celebrate the importance of civic engagement.
For more information about Elixir Health and Wellness and this Election Day event, please visit our website at www.elixirlv.com.
Lehigh Stunned by Sweet Innovation From America’s #1 Cookie Brand
Biggest Cookie Innovation Ever, Chips Ahoy Big Chewy Cookies! From America’s #1 Cookie Brand
The cookie experts at Chips Ahoy! are at it again – this time showing up bigger than ever before.
Chips Ahoy! Big Chewy Cookie
Introducing the Chips Ahoy! Big Chewy Cookie – an entirely new product line from America’s #1 chocolate chip cookie brand.
Chips Ahoy! Big Chewy Cookie
As the brand that is “Here for Happy,” this innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend.
These new Chips Ahoy Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.
Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:
- Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.
“From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors,” said Jen Levin, Senior Brand Manager for Chips Ahoy! US. “For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!”
Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP $2.29 at convenience stores. For more information on Chips Ahoy! Big Chewy Cookie, follow @chipsahoy on Instagram and @theofficialchipsahoy on TikTok to follow the latest Big Chewy Cookie news.
Lehigh Invaded with Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings
Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings
J. Mattingly 1845 Distillery is debuting scary-good whiskies this fall, with its first fall spiced Bourbon 31 Blended Bourbon and the ability to customize your own whiskey for your Halloween festivities through its J. Mattingly 1845 craft your bottle program.
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Bourbon 31 Blended Bourbon is a play on the brand’s Bourbon 30 Bourbon brand and this limited-edition release was created for the Halloween season.
Bourbon 31 is a blend of three whiskies which have all undergone J. Mattingly 1845’s Double Staving™ process and the blend consists of 51 percent Bourbon, 29 percent Light Whiskey and 20 percent Rye Whiskey. Double Staving is a proprietary process used by J. Mattingly 1845 Distillery that gives the whiskey inside the barrels additional surface exposure to charred barrel staves to impart more flavor and color.
The Double Staved Classic Bourbon used in this blend has just scored a 96 from famed Whiskey Bible author Jim Murray.
The Bourbon 31 Blended Bourbon was created by J. Mattingly 1845’s team of expert blenders to reflect the flavors typically associated with fall. “When we blended these three whiskies, we were looking for a flavor profile that reflects flavors typically associated with fall, such as pumpkin and cinnamon while matching the light-hearted fun we’re having by changing the brand name from Bourbon 30 to Bourbon 31 to celebrate the Halloween season,” said Harry Richart, president, J. Mattingly 1845 Distillery.
Tasting notes for this bourbon describe it as having a nose of nutmeg, cinnamon, vanilla and walnut, with the flavors of brown sugar, cinnamon, and fall baking spices on the palate. On the finish, pumpkin bread, baker’s chocolate and seasoned oak are prevalent.
Bourbon 31 is available online and at the J. Mattingly 1845 Distillery in Frankfort, KY. Suggested retail pricing is $60 for a 750 mL and it is 98 proof.
J. Mattingly 1845 Custom Whiskey Program is the “Choose Your Own Adventure” of the whiskey world by allowing the buyer to choose between double staved™ bourbon, light whiskey or rye whiskey recipes, select their bottle shape, customize their own label, and even choose their own wax color from every color of the rainbow! This program is available online and in person at the Distillery and can result in some frighteningly fun labels and Halloween-themed wax colors. Imagine expressing your innermost devilish (or angelic) thoughts on the bourbon bottle you give your favorite boo.
Pricing for the custom bottles start at $120 for a 750 mL bottle and shipping is available to 46 states.
About J. Mattingly 1845 Distillery
The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.
It all started in 1845, with John Graves Mattingly’s first distillery in Marion County, Kentucky, Registered Distillery #2.
In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/
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Multi-Platinum Rock Legends Foreigner Plays Bethlehem’s Wind Creek on Sat Nov 12
Multi-Platinum Rock Legends Foreigner Plays Bethlehem PA’s Wind Creek on Sat Nov 12
With 10 multi-platinum albums and 16 Top 30 hits, FOREIGNER is universally hailed as one of the most popular rock acts in the world with a formidable musical arsenal that continues to propel sold-out tours and album sales, now exceeding 80 million.
Responsible for some of rock and roll’s most enduring anthems including “Juke Box Hero,” “Cold As Ice,” “Hot Blooded,” “Waiting For A Girl Like You,” “Feels Like The First Time,” “Urgent,” “Head Games,” “Say You Will,” “Dirty White Boy,” “Long, Long Way From Home” and the worldwide #1 hit, “I Want To Know What Love Is,” FOREIGNER still rocks the charts more than 40 years into the game with massive airplay and continued Billboard Top 200 album success. Audio and video streams of FOREIGNER’s hits are over 15 million per week.
With more Top 10 songs than Journey and as many as Fleetwood Mac, FOREIGNER also features strongly in every category in Billboard’s “Greatest of All Time” listing. At times, the band’s weekly catalog sales have eclipsed those of Led Zeppelin, AC/DC, the Rolling Stones, the Who, Def Leppard, Van Halen, Aerosmith and most of their Classic Rock peers (Source: Nielsen SoundScan). FOREIGNER‘s catalog sales were recently celebrated in Business Insider as hitting the Top 40 among the Best Selling Music Artists of All Time.
Founded in 1976, FOREIGNER‘s debut album produced the hits “Feels Like The First Time,” “Cold As Ice” and “Long, Long Way From Home.” The album Double Vision followed, as did a string of hits including “Urgent,” “Juke Box Hero” and “Waiting For A Girl Like You.” Those songs helped give FOREIGNER‘s next album, 4, its impressive run at #1 on the Billboard chart. At the zenith of 80’s sound, FOREIGNER‘s fifth album, Agent Provocateur, gave the world the incredible #1 global hit,” I Want To Know What Love Is.” This musical milestone followed the record-breaking song “Waiting For A Girl Like You.”
FOREIGNER‘s founder is Songwriters Hall of Fame member Mick Jones. A visionary maestro whose stylistic songwriting, indelible guitar hooks and multi-layered talents continue to escalate FOREIGNER‘s influence and guide the band to new horizons.
Jones reformed the band after a 2002 hiatus and selected lead singer Kelly Hansen to help write an inspired new chapter in the history of FOREIGNER. One of rock’s greatest showmen, Hansen is among the most respected, consummate professionals in rock and roll. With a 40-year career that spans almost every area of music, from the role of lead vocalist to producing and engineering, Hansen has led FOREIGNER into the digital age while inspiring a whole new generation of fans.
FOREIGNER’s lineup also includes noted Dokken bassist Jeff Pilson, Michael Bluestein on keyboards, guitarist Bruce Watson, Chris Frazier on drums and guitarist Luis Carlos Maldonado. An unprecedented new level of energy led the group to a re-emergence of astounding music that speaks to FOREIGNER‘s enduring popularity.
With renewed vitality and direction, FOREIGNER hit the Billboard charts again with the 2005 release of their live Greatest Hits album, Extended Versions. Can’t Slow Down followed in 2009 and entered the Billboard chart in the Top 30, driven by two Top 20 radio singles, “In Pieces” and “When It Comes To Love.” To follow was the release of the band’s three-disc set, Feels Like The First Time, which included an acoustic CD with an intimate and unique re-interpretation of many FOREIGNER classics, studio re-records by the new lineup and a live performance DVD showcasing the group’s exceptional live energy.
FOREIGNER’s music experienced another surge in popularity in recent years thanks to usage in primetime television, major motion pictures, video games, advertising, and digital content. Films such as Rock of Ages, Bad Moms, Angry Birds, Magic Mike, Pitch Perfect, Good Boys and The Eternals, and television shows Orange Is The New Black, Stranger Things, The Late Show with Stephen Colbert, The Tonight Show Starring Jimmy Fallon and Tacoma FD have all strongly featured Foreigner’s songs. Advertisers including Toyota, Google, Molson, and Ford have turned to FOREIGNER’s music to engage their fans.
In May 2014, Atlantic Records Chairman Craig Kallman presented the band with RIAA gold and platinum digital awards for six FOREIGNER songs. These awards signify 500,000 and 1,000,000 downloads of FOREIGNER hits. That is more individual awards than any other heritage rock band, and an illustration of FOREIGNER’s resonance in the digital era.
In recent years, FOREIGNER has headlined several Live Nation tours, rocking across the country and the world with contemporaries and friends. In 2014, FOREIGNER headlined The Soundtrack of Summer US amphitheatre tour with Styx and Don Felder. A hits compilation album of the same name was released to coincide with the tour and immediately hit the Billboard Top 200 chart. In 2015, FOREIGNER joined Kid Rock on his “Cheap Date: First Kiss Tour.”
In October 2016, FOREIGNER hit a major milestone when the band performed for the very first time at New York’s iconic Carnegie Hall with a sold-out acoustic show. The concert highlighted the band’s ongoing relationship with the GRAMMY Museum’s initiative to promote music education in our nation’s schools. It included an a cappella contest among New York high schools who competed for a $5,000 prize donated by the band.
The year also brought the release of FOREIGNER‘s first ever live acoustic album In Concert: Unplugged, recorded at a once-in-a-lifetime private concert hosted by Edsel B. Ford II at the Ford Motor Company Conference & Event Center in Detroit, MI. The band’s royalties were donated to JDRF (Juvenile Diabetes Research Foundation) and the album is available exclusively via Amazon.
The year 2017 marked the celebration of FOREIGNER‘s 40th anniversary. The Warner Music Group released a double CD set “40,” which includes 40 songs recorded between 1977 and 2017. The album spent several weeks on the Billboard Top 200 chart and it features two tracks recorded especially for this release, “Give My Life For Love” and a new version of “I Don’t Want To Live Without You.” The album spent nine weeks in the Billboard Top 200 chart. The US anniversary headline tour played 40 shows across the United States where the band was supported by Cheap Trick and Jason Bonham’s Led Zeppelin Experience.
In April 2018, FOREIGNER topped the Billboard Classic Album Charts for the first time with FOREIGNER WITH THE 21ST CENTURY SYMPHONY ORCHESTRA & CHORUS, a live recording of FOREIGNER’s first-ever orchestral shows in Lucerne, Switzerland. The band went on to headline orchestral shows in the US, Europe, Australia and New Zealand throughout the year including sold-out appearances at London’s Royal Albert Hall and the iconic Sydney Opera House. In the summer of 2018, FOREIGNER starred in a thirty city Live Nation US summer tour with Whitesnake and Jason Bonham’s Led Zeppelin Evening in support.
The excitement continued in 2019 with the premiere of Juke Box Hero, the Musical in Canada. Following a series of sold-out workshops in Alberta and Calgary, the musical premiered in Toronto in February and a Broadway run is on the horizon.
The November 2019 release of Double Vision: Then & Now is a DVD/CD package that celebrates the 40th anniversary of the iconic album. It features a stunning reunion concert that brings together the current and original band members playing all the hits at the top of their game.
2020 kicked off with a three-day run at the Schermerhorn Symphony Center with the Nashville Symphony Orchestra in mid January. Another highlight was a sold out January/February residency at The Venetian, Las Vegas. The Covid-19 nightmare forced the band to postpone almost a hundred shows all over the world including a sold out show with Whitesnake at the 18,000 seat London 02 Arena.
The Covid impact on the live concert business continued through much of 2021, although by careful observation of health protocols, Foreigner was able to execute a limited, but highly successful touring schedule breaking box office records in many markets. Following spectacular shows at LA’s Greek Theater and the Santa Barbara Bowl, the band embarked on a run of theater and major casino dates and other special events. These included appearances at Detroit’s Fox Theatre and the Hard Rock Live at Etess Arena in Atlantic City. Another highlight was an appearance at the Annual Gala of the American Turkish Society, which celebrated the life of Mick Jones’ and Foreigner’s guiding light at Atlantic Records, Ahmet Ertegun. The year culminated with FOREIGNER’S appearance at the spectacular Macy’s Thanksgiving Day Parade.
2022 commences with a two-week residency at the Venetian Resort in Las Vegas and includes the rescheduled co-headline UK tour with Whitesnake and solo headline shows across Europe. More touring details will be released in the very near future.
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Spuds and Suds is Back in Bath Saturday, August 20th
Spuds and Suds is Back in Bath Saturday, August 20th
The Greater Bath Area Chamber of Commerce (GBACC), a proud partner of the Greater Lehigh Valley Chamber of Commerce, is thrilled to be bringing back the famous Spuds & Suds festival after a pandemic hiatus!
Starting at noon on Saturday, August 20th, over forty vendors will be packing the streets in downtown Bath – one of the largest events of the year!
Spuds and Suds is Back in Bath Saturday, August 20th
You’ll find everything from crafters showing off their stained glass, hand crafted jewelry, craft soaps and bath products, and more!
And the food… Spud-tastic menu items from your favorite local food trucks will feature potato based dishes, of course!
Pierogies, French fries, smashed garlic potatoes, chocolate covered potato chips, potato croquettes, and a baked potato bar… From sweet to savory, our food vendors will fulfill all your potato cravings.
Of course, there will also be a main stage.
Kicking off the party will be local legends, The Wonton Soups, with their mix of fun, toe tapping covers you’ll love!
Spuds and Suds is Back in Bath Saturday, August 20th
Following the soup course will be Chasing Daylight, another local Lehigh Valley favorite, coming off of Musicfest to join us.
Closing down the evening will be our headlining band, The Weekenders will rock the night out!
Finally, Spuds & Suds is proud to add a car show component to the event as well! Come and see some of the most beautiful machines on four wheels and vote for your favorite while you enjoy the music and food.
Greater Bath Area Chamber of Commerce Council Member from Terraform Engineering, Terry DeGroot said, “We are eagerly looking forward to the Spuds & Suds event after a hiatus of two years.
We have over 40 vendors!
Alcohol vendors include Birthright Brewing, Seven Sirens Brewing, Mishka Vodka, and Lucchi Family Wine Cellars. We also have food and craft vendors for every taste. Terraform is proud to sponsor this excellent street festival to highlight what Bath Borough has to offer. Come and join us for great day of music, crafts, food, and drink!”
“I am so incredibly happy to know our streets will once again be filled with food, music, fun…and, smiling faces at the return of SPUDS & SUDS! I am very grateful to The Chamber and the members of the Spuds & Suds committee for their dedication to this annual festival…and, to the sponsors for their continued support!” said Mayor Fiorella R. Mirabito.
Spuds and Suds is Back in Bath Saturday, August 20th
Of course, events like this would not be possible without the Power of Partnerships at work in our communities and businesses with:
The Borough of Bath, A.J Trunzo Inc., Tony Tibaldi with State Farm Insurance, Signal of Eastern PA, Muschlitz Excavating, Huratiak Homes, Kratzer Septic Service, My Place Pizza Restaurant, Colliers Engineering and Design, iHeart Radio, S. Seem Antiques and Artisans, Stephani Insurance Services, Barry Issett and Associates, Terraform Engineering, Truist Bank, Keystone Cement Company, ESSA Bank, Bensing Funeral Home, Bath Truck Caps, D Koder Marketing, and All Air Solutions.
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Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
The PublicityForGood Team
FlavRReport.com on YouTube
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
