Wine-Lovers are Discovering the Flavors of Oregon’s Boutique Bells Up Winery
Why You should make Boutique Bells Up Winery part of Your Oregon Trip!
Bells Up Winery – Accessibility and Experience are worth its weight in wine!
Dave and Sara Specter, owners of Bells Up Winery in Newberg, are proving that a tiny winery (they describe it as “micro-boutique” and “un-Domaine”) can make a lasting impression on visitors who want that special “Oregon Experience”.
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How does Bells Up Winery do it?
One phone call, one email, and one pour at a time.
Sara sums it up nicely.
“We were out-of-state visitors ourselves in 2008, and this type of one-on-one owner/winemaker-hosted wine experience was what we loved best, but you hardly see it anymore.”
Their strategy and business plan—producing a scant 600 cases per year across nine wines, and only offering winemaker-hosted private tastings limited exclusively to one group at a time—may sound a bit retro, but it is an intentional throwback to simpler times… when communication and commerce were way more personal and intimate, and far less digital.
Related: Williamette Valley’s Bells Up Winery is Oregon’s answer to music in the bottle
What’s the Bells Up Winery Method
Bells Up Winery is one of the few that do not embrace online sales, online reservations, and SMS text marketing.
Dave and Sara have proved that old school relationship-based wine sales can not only work, but their customers also find it refreshing.
The only way to buy their wine is directly from the winery, either in person or by phone call. Once they’ve gotten to know you and your wine preferences, repeat orders can be made by phone or email.
If you are uncertain about a selection, they can either reference your tasting with them or discuss your preferences, then describe the available wines directly to you.
Only accepting tasting reservations by phone also allows them to advise their guests about what to expect in advance, which sets expectations for an exceptional experience. After all, reservations for this $50/person winemaker-hosted tasting are special and limited to a maximum party size of six.
Related: From world-class food and wine, to history, hospitality, nature adventures, UFO’s and more, this Tourism ‘Secret’ is about to explode.
This ensures that Dave and Sara can make the personal connections that create happy visitors that talk about their experience and ambassadors of them and their Oregon travels.
Their managed and controlled growth plan of increasing production only as a wine consistently sells out allows them to stay small, intimate, and personal. They insist that winery production will cap at 1,000 cases, which will allow them to continue their focus on surprising and delighting their visitors.
How does Bells Up Winery do it?
To learn more, visit www.bellsupwinery.com, then phone them at 503-537-1328 to arrange your own Bells Up wine tasting as part of your next Oregon Travel Experience!
Contributed by:
Carl Giavanti Consulting carl@carlgiavanticonsulting.com 971.221.4212
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Lehigh Valley is Looking for Quality, Canned Wine — We Tasted with Kristin Olszewski from Nomadica Wines
Sommelier Businesswoman Kristin Olszewski brings Michelin quality to Canned Wines with Nomadica Wines
Nomadica offers sparkling, rose, white, red and orange options — both canned and bag in a box.
Nomadica Wines are sourced from vineyards with responsible farming practices and winemakers who engage in low intervention wine making.
Wine-lovers can be 100% confident you’re drinking serious sommelier-approved wine.
Today’s conversation with Sommelier / Businesswoman Kristin Olszewski from Nomadica Wines has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: We’re here today with Kristin Olszewski from Nomadica Wines.
What’s the most important message you want to share today with our audience?
Kristin Olszewski:
I think the biggest message that I want to get across is that everyone should be drinking more wine. That’s my mission in life to just bring consumers back to the wine category.
Joe Winger:
Outstanding. And how how are you trying to get that done?
Kristin Olszewski:
I’ll give a little context on my own history and how I came here.
My undergrad degree is in sustainable agriculture and I ended up dropping out of Harvard Medical School to become a sommelier – typical journey.
I just really fell in love with wine. I worked in restaurants to pay for school and wine was always the thing that captivated my interest.
I feel like it’s the intersection of history, agriculture and gastronomy. And then also there’s something so fun and communal and – you’re getting a little tipsy. It’s everything.
But I spent a decade-plus in Michelin restaurants all over the country, everywhere from three Michelin stars, Saison in San Francisco, Husk in Nashville, Osteria Mozza here in LA.
When Nancy Silverton was on a Netflix show called Chef’s Table, I started noticing a different customer coming into the restaurant. Usually as a sommelier, you’re talking to a very specific demographic of people. I would say 45 plus male white wine collector. That’s my demo. And when Nancy was on Chef’s Table, young people started coming into the restaurants, a lot of women, and I noticed they didn’t want to drink wine.
They would drink tequila, beer, cocktails, like anything but wine.
That always felt like such a missed opportunity because wine, it’s the most ancient beverage. Our people have drank wine for millennia. It’s also in an age where we care about what’s natural, what’s minimally processed, what’s better for you.
Great wine is literally just grapes, yeast, water, and time, so I started digging into why aren’t you drinking wine? And I found out a few things.
One, people felt like wine wasn’t a good value. If you weren’t going to spend a lot of money on wine, you couldn’t get a great wine, which is untrue.
The other one is people feel like they needed a PhD or some level of education or knowledge in order to access wine, which, again, is not true.
I want to be people’s guide, hold their hand and walk them into the world of wine. So I started Nomadica to do that on a larger level.
Joe Winger:
That’s beautiful.
You mentioned two things. We’re going to go into both. Your background in Michelin restaurants. I’ve heard heavenly amazing stories. I’ve heard horror stories.
Can you share an experience and what you learned from?
Kristin Olszewski:
Everyone always asks me if I watch The Bear or not. And I’m like, no, I can’t.
Some positive stories, Michelin restaurants have changed a lot from when I started working in them. I think work has changed a lot for the positive. I remember one of my first serious jobs in a scary restaurant. You have your hair pulled back because you don’t want it to get in the food.
I had one small piece of hair hanging down above my face and the chef takes a match from the stove, lights a piece of my hair and says don’t ever have a hair hanging down in your face again.
Some of the wonderful stories are having the opportunity, especially at Mozza, you taste each bottle you open there.
When I was at Mozza, it was a $5 million dollar all-Italian cellar with 90 pages of the best Barolo, Brunello, Etna Rosso’s, just things that like collector’s dream about tasting.
And I feel so lucky to have tasted things like Conterno Monfortino, which is the type of wine that you want to smell for three hours before you drink it.
When you have a wine like that, it makes you realize why collectors obsessively chase bottles, there’s something so romantic and intangible, and having a wine like that, you realize you’ll never have A wine that tastes the same at any moment in time ever again.
It’s just such a lucky experience.
Joe Winger:
I’m curious about how that experience inspired you to open Nomadica.
Kristin Olszewski:
My entry point into wine was always through farming. I majored in sustainable agriculture.
I was an avid farmer. I ran our community garden in college and was focused on permaculture. I lived in India and farmed for a while there.
And I always say great wine is made by great farmers, great wines made in the vineyard, not the cellar.
So when I was looking at starting Nomadica, that sustainability ethos, it was always my starting point, but I was really shocked when I found out how bad glass bottles are for the environment.
30% of glass is recycled in the US. The rest just goes into a landfill. It’s highly energy intensive to make, to ship, because it’s so heavy.
The fact is, most wine does not need to be in a glass bottle.
Yes, that Barolo I mentioned absolutely needs to be in a glass bottle. That needs to be aged for years before it even comes into its own.
But for a $20 – 30 bottle of wine that you’re going to pop open and drink it on a weeknight or on a not special weekend does not need to be in glass.
So that’s how we started.
Cans at 70 % reduction in carbon footprint. Our newly launched bag and box wine is almost a 90% reduction in carbon footprint.
Joe Winger:
I sampled your sparkling white, your white, your red and your rose, they were dangerously drinkable.
Can we talk about where the fruit is sourced from?
Kristin Olszewski:
Absolutely.
The name Nomadica is really a fun double entendre because you can take it wherever you want to go. Of course, cans and boxes can be found in places that bottles can’t.
We source our fruit from all over.
We’re truly a nomadic winery.
Our head winemaker spent time at some of the best wineries in California, like Eric Kent Cellars, which makes award winning Chardonnay and Pinot Noir, and also Kosta Brown.
Before that he spent 10 years doing vineyard management in California. So through Corey, we’ve really got a handle on some of the best fruit. A lot of our wine comes from Mendocino. A lot of our grapes come from Mendocino or Lodi. I’m such a Sonoma girly. Our winery is located in Sonoma, and so I always find myself drawn back to that region.
Joe Winger:
Are there any vineyards you’d recommend us touring when we come to Northern California?
Kristin Olszewski:
I think the Sonoma Coast is the best wine region in California. They’ve fought very hard to become designated as their own AVA, which is very important in terms of quality.
The oceanic influence, what we call a diurnal shift, the extreme temperature change between night and day, like Hirsch and Littorai.
I think if anyone ever wants to see proof in the pudding of what great farming can do, you need to go see Littorai.
Ted Lemon was one of the first Americans to ever be a winemaker in Burgundy and he brought all of his practices back, was one of the first people to practice biodynamic agriculture in California and really brought that style of farming onto a larger scale.
When you go visit his vineyards, it’s like teeming with life. You look next door at a conventionally farmed plot, which is just like dead and sad looking. And then you taste the wines and you’re just knocked on your butt because they’re so good.
Joe Winger:
Nomadica Wines has several varieties. White, Sparkling white, Rose, Red, Orange.
Can you walk us through the taste profiles of any of your favorites – what’s the aromas, what are the profiles?
Kristin Olszewski:
Something really cool about our wines is everything’s practicing organic. No pesticides, no synthetic fertilizers, all of our wines are fermented dry. Naturally zero grams of sugar per serving. They have nice fruit notes, but none of the wines are sweet.
Crushable bright flavor.
Across the gamut, our entire portfolio has a brightness and a freshness to it. All of our wines are like slightly aromatic because I love an aromatic variety, but part of the thought that we put behind the brand is that I wanted to take that sommelier curation and put it in the restaurant, on the retail shelf so that when you’re serving Nomadica at your home, at parties and the beach, 99% percent of people will love it.
I’m doing the work on the back end on blending, sourcing, creating these flavor profiles that’s really taking that wine experience, that decade plus of developing my own palette and giving it back to the consumer.
Joe Winger:
Are there any favorite wine and food pairings for you with your wines?
Kristin Olszewski:
I love an aperitif. Our sparkling rosé is definitely my favorite wine in our gamut. In a can you always have the perfect pour because sometimes you don’t want to open up an entire bottle of wine.
When we do that in my house, it usually gets drank. It doesn’t go back in the fridge.
Sometimes you just want a glass of sparkling. And I love that.
I love that with a charcuterie board and cheese. I also love Rose with green salads.
I think one of the best things about living where we live [Los Angeles] is we have the best produce on the planet.
I still run some wine programs in Los Angeles and I’m actually opening up a restaurant in Silver Lake next year, an Italian restaurant. Orange Wine is like the hottest trend.
I was doing the wine list at a restaurant in Hollywood called Gigi’s and I noticed I was selling more orange wine by the glass than all other colors combined, which was just mind blowing to me.
We made what I think is the best orange wine coming out of California.
There’s a lot of talk about natural wine, orange wine. They’re not all created equal. My winemaker and I tasted through my favorite Italian skin contact wines and decided on a really concrete flavor profile source.
My mother in law in Orange County is drinking her orange wine with her friends. So I really feel like I’ve achieved something. That with sushi is a mind blowing pairing.
Then our red. We found Teroldego growing in Northern California, which is a grape that’s indigenous to Northern Italy from the Alto Adige.
It’s really Alpine, like dark fruit, like a Zinfandel, but really refreshing and bright acidity and a little bit more tannin than a Zin [Zinfandel] has.
There’s a perception that we had to overcome about can and boxed wine. People think that it’s low quality.
Whenever I pour our red for somebody, the response is always, “Wow, oh my god, that’s so good.”
No matter your level of wine knowledge, you can see what I’m trying to do when you taste our red wines.
Joe Winger:
What’s next for you and Nomadica?
Kristin Olszewski:
Right now we’re in hardcore expansion mode. We were the first people to do fine wine and can, and I grew really slowly at my own pace.
I wanted to build the brand.
A lot of people just run to retail shelves and they want to be in every grocery store on the planet. I didn’t want that. I wanted to be, at the Four Seasons, at the Ritz Carlton, at music venues.
I wanted to be in places where people don’t typically expect to see wine in cans and boxes.
We are one of the highest velocity items at Whole Foods in our category.
We just launched all of our box wines at Total Wine in California, Texas, Florida, Colorado, and New York and got some really big plans for next year.
So keep your eyes peeled. People are about to see me everywhere.
That’s my goal.
Joe Winger:
Having a canned wine at some of these nicer hotels is a challenge.
What lesson did you learn by accomplishing that rather large challenge?
Kristin Olszewski:
That’s the best thing about how we’re positioned. Not only am I a sommelier, my VP of sales is a sommelier. My winemaker has an incredible reputation. Every person on my team comes from the wine industry and we have the best product.
When we’re sitting down and tasting with these buyers, these people that are in our industry. They recognize it. I always say taste out of a wine glass. Everything tastes better out of a wine glass. The second that they taste it, these are people who taste wine all the time and they taste a lot of bad wine.
So that has been amazing.
We’ve always had the industry behind us. It’s a huge differentiator for us. So I think it was slow build. Everything takes a lot more time than you think it will, which is I think the biggest lesson that I’ve taken away from this business over the last seven years.
But you got to build your brand first.
Joe Winger:
You seem like a deep-souled individual. Whether it’s wine or otherwise, is there an overall message that you want to share to inspire the audience?
Kristin Olszewski:
We are in a time where sustainability is more important than it ever has been. You can’t base your entire brand about it, but I think it’s an absolutely necessary component to any consumer product that’s coming out today.
One of my missions in life is to have that conversation about sustainability and have it with other brands because it needs to be convenient.
Otherwise, consumers will not buy it, care or participate or choose a sustainable option. That’s my big thing.
Joe Winger:
What are the best ways to follow your journey and to learn more about you?
Kristin Olszewski:
You can buy Nomadica online and our new rosé yuzu spritz, which is delicious at ExploreNomadica.com. And then our socials are at Nomadica on Instagram.
And if you want to follow me. I’m at Kristin__O.
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Heaven’s Door Spirits, Bob Dylan’s highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.
For as long as corn’s been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.
Heaven’s Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare.
The brand’s Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven’s Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.
A Tale of Two Bourbons
Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.
What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.
Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.
Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v
Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.
Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.
Heaven’s Door Kentucky Straight Bourbon, Ascension
Heaven’s Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.
Heaven’s Door Tennessee Straight Bourbon, Revival
Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.
“We wanted to fan the flames of this old debate
between Kentucky and Tennessee bourbon
and showcase
our outstanding expressions of both styles.
We’re excited to hear what consumers think and how they experience these two classic bourbons.”
Alex Moore
Master Blender and COO
Heaven’s Door Spirit
Heaven’s Door marries art and craft in every bottle, drawing inspiration from Bob Dylan’s restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state’s natural elements, the distinct character of each bourbon is evident in every sip.
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Lehigh Valley, are you Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
https://www.instagram.com/publicity.for.good
https://www.facebook.com/heatherdesantis
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Invite Your Friends for a Delicious Night with Horror Movie Night Cookbook
It’s Scary-Delicious! Invite Your Friends over for Horror Movie Night Cookbook written by Richard S. Sargent and Nevyana Dimitrova (Photographer).
Sixty deliciously deadly recipes inspired by iconic slashers, zombie films, psychological thrillers, sci fi spooks, and more.
Horror Movie Night Cookbook can be found at any local bookstore or online Barnes Noble, Amazon. Follow the Horror Movie Night Cookbook Instagram.
Author Richard S. Sargent joined me for a conversation about food, cooking, horror movies and Halloween. The below conversation has been edited for length and clarity. Find the full, un-edited conversation at our YouTube channel.
What inspired you as far as horror movies go? What’s your all time favorite horror?
Richard Sargent: Wow, that’s a tough one. Yeah, so I would say my all time favorite horror movie is Scream. It’s what got me into diving deeper into horror. My mother actually got me into horror when I was a kid, we would watch a bunch of the old ones after school and that sort of thing, but as I started to discover the newer ones on my own, Scream was the first one that really showed me that there’s more to horror than just blood and boobs.
You’re a filmmaker, an artist, an author, many things. Tell us a little bit about your journey
Richard Sargent: I went to school for theater and film and acting. As most people do New York or LA, I chose New York. I did that for a while. I did a couple of my own indie horror films as well. And then as I was trying to figure out what I wanted to do.
As a side project, because you have to have a side project when you’re trying to break into that field. I thought I love cooking. I love experimenting. I love being creative. Let’s take some culinary classes. So I was gifted some culinary classes and it was really great. And I thought, okay, great. Now I’m going to go work in a kitchen. But the more I thought about that, I realized I would hate it if I had to do it as a day job. I would hate cooking. I put that on the back burner and focus more on the theater and film and all that.
And just kept plugging away at that. When I moved to the West Coast, I became artistic director of a couple of theater companies and had some plays published, that sort of thing.
So my writing and my directing was starting to take off a little bit. I had a little more free time to go back to the cooking thing that I was looking forward to doing. And the way this came together is that I was doing a play with some friends and we were chatting we actually were doing the play, The Woman in Black, and we were chatting about horror and horror films and they felt the way I felt about them initially, that they’re all just and I just couldn’t have that.
I’d seen so many great ones that have changed my life and had so many positive messages. Because horror movies are basically about the outcasts winning. I felt like I’ve been an outcast my whole life, so I could really connect to them. So I started showing them the ones that I thought were important.
I started with my favorites and then dug deeper into the ones that I felt. Told really great stories and had really great messages through these horror movie nights where I would pair an appetizer, a dinner and a dessert, each with its own movie and we would do three movies a night and we would do this every couple of weeks.
Can you talk a little bit about this book’s undertaking and 1-2 lessons that you learned from that process?
Richard Sargent: Absolutely. Yeah, it really was an undertaking. When I started these nights, these horror movie nights myself I just thought they were going to be fun. I just thought we were all going to have a good time.
Then about halfway through, maybe about five or six nights in, my friends were all like, what are you going to do with this? I’m like, what do you mean? We’re just having a good time. And they’re like, no, other people are going to want to do this. I’m thinking about what can I do with this?
Maybe I can start an event service and cater these nights myself? But ultimately I chose to do a book because it’s more accessible and it’s more fun. You get to do it in your own home and invite your friends over and it makes for a much more fun evening. Once I decided that it was going to be a book, it took about two years to compile it all into book format. Retake some pictures, that sort of thing, get it all ready for my copy. So I self published it two years ago and then it got picked up.
So the version that you have and that we’re talking about today is the version that Ulysses Press put out about another year or so later.
So it was about a five year process from the first horror movie night, all the way to the book that, that we’re talking about today.
If I have any tips for people, find what makes your idea stick out. What about your idea do people want to know, be authentic about it and just keep plugging away at it.
You’re going to get frustrated. Move on to another project, take a walk, do something else. And come back when the inspiration strikes, but never force anything. That’s my big thing. You can’t force inspiration or you’re not going to end up with the best product that you could possibly have.
From the five years ago first draft to Ulysses Press version now, how close is the finished product compared to your original vision?
Richard Sargent: It’s very close actually. A lot of things that were changed were just improvements on the pictures. Things are worded differently, more clear, more consistency throughout the book.
Ulysses was really great with the editing process. They kept a lot of what I wanted to do with the book and the whole spirit of the book.
There’s millions of horror movies out there. How did you go from a million down to 60?
Richard Sargent: It really had to just speak to me. It had to be bigger and better than the average horror film. Or at least I had to view it that way.
I studied horror and I studied film throughout my life. I can grasp the difference between your average horror film and something that’s trying to influence the viewer in some way. And those are the ones that I tried to put into the book. I know that 60 is not a lot and that’s why there will be more books hopefully.
I thought it would be a fun start to break newbies in. So rather than just hitting every classic that you can think of: Exorcist, Jaws, I picked a lot of classics and mixed them in with some newer things that had more up to date themes and up to date comments on society, like The Conjuring and The Descent, movies like that.
Not everyone seeing this is a huge horror movie fan. Can you give us any tips or ideas about what makes a really great horror movie?
Richard Sargent: I think it all starts with the characters which then reflects on the script. So if it’s a really well written script, it has characters that A) you care about and B) are telling a story within a story, basically, by living through their story, they’re telling us how we should be living our lives. Of course, we know that because of Scream and movies like that, we know the rules of horror.
Don’t don’t say “I’ll be right back” and all that kind of stuff.
But beyond that, there are things that make a horror film great. It’s a lot of really great being on the side of the outcasts. So if you think of movies like Frankenstein a lot of people will say that the monster is the monster, but the monster is not the monster. The society not accepting the monster Is the real monster.
That’s a film that tries to show us how to accept people who are not like us. Some people may say that science is the monster. I am not that kind of person. But, there’s the commentary in that film too, that maybe we shouldn’t do everything that we are able to do with science.
For queer culture and women’s rights we have films like Hereditary that dive into dealing with grief.
As long as your characters are doing something important, they’re not just playing with a Ouija board, or running into a shed full of chainsaws. As long as they’re making smart decisions,, I think it elevates it to the next level, movies like The Exorcist, obviously, more recently, I thought Barbarian just from last year was outstanding, just in that way of telling the story, that was creative to me.
Ones that stick with you forever. Jaws, a lot of people didn’t want to go in the water after that.
We have a very dinner party kind of an audience. Do you have a favorite kitchen gadget?
Richard Sargent: Yeah, so I had to cook these meals. There were actually some other recipes that I worked on too, for these films that I didn’t put in the book. Everything is trial and error in the kitchen. So I cooked several of these many times until I found the right measurements of everything.
It was a long process in the kitchen, but a fun one, of course.
Maybe it makes me basic, but my favorite kitchen gadget is the slow cooker because you can do so much with it and you can step away from it and work on other things while your main meal is sitting there for hours.
Are there 1-2 recipes in the cookbook that you want to point out?
Richard Sargent: As I like to start any meal, let’s start with dessert. I would say I’m super proud of the pavlova from Cabin Fever, if you’re familiar with the movie. The dish is called The Close Shave, and it is a pavlova with Chantilly cream inside and berries on top, berry compote on top, and it just drips through a bloody wound.
I’m pretty proud of that one, and I got a lot of great feedback. I still have my friends from that horror movie night talking about it all the time.
Another one I’m super proud of is the paella from Broken Lizard’s Club Dread, which is an overlooked horror comedy. Basically, Coconut Pete runs this party island and he has his own special paella, Coconut Pete’s paella, which I tried to recreate with his secret ingredients and I thought it came out pretty well, so I’m pretty pleased with that one as well.
Let me see, appetizers. One that was fun was just coming up with the popcorn for Scream. I tried a bunch of different flavors and a bunch of different ways of doing it and it’s one of the ones that I feel is a recipe, but also a hack. An easy way to pop bagged popcorn and put flavoring on it.
It’s a good one to show that anybody can do what’s in this book. You don’t have to be Martha Stewart to be able to create what’s in this book, recreate it.
When the book first arrived, I was sitting in a room with teenagers and as old as people in their 70s, so it’s quite a range and we were all having fun with it.
As an author, as a creator, how does that make you feel? Was it designed to be a communal experience?
Richard Sargent: Putting things out there always makes me nervous. The feedback that I’ve been getting, hearing people, seeing pictures from people doing their own horror movie nights or just recreating the recipes or just on podcasts and things talking about the clever titles and all that kind of stuff it just makes me feel so good because I was worried that maybe this is just a “me” thing, like I’m just this weirdo super into horror and food. It’s good to know that I’m not. The whole horror community, the whole film community is into something like this.
They they can entertain, they can bring their own friends over. They can be the star of their own show. It speaks to everybody.
Since you are the Horror Movie Night Cookbook expert, can you give us some tips and advice for our next movie night?
Richard Sargent: I’ve done horror film nights where we just all get together and we eat the food and we watch the movies.
I’ve done one’s where we play extra games other than the drinking games. We have costume contests. It’s really how far you want to go into it.
But I would say start early if you’re going to use some of the recipes in this book, start early because there are many things that could go wrong especially if you’re not used to cooking and there are things that could go wrong, things that could burn things that might not set the way you want them to.
Have extra ingredients on hand.
If you don’t like a movie that the recipe is paired with, think about how that recipe could go with another more you like more?
Have fun with it and try it all.
How can we elevate the experience to a Superbowl Sunday level?
Richard Sargent: Definitely add costumes. Decorate. Fog machines are always fun. Pick the ones that pick the recipes that can make it a more social evening. Maybe ones where you add your own stuff to them. Like the one for Cujo is like a burrito bowl, essentially, so that people can add their own ingredients to it. That gets people up and mingling and having a good time, definitely play the drinking games, but be careful because the drinks are strong.
It’s Halloween season right now. When is the best time of year for the Horror Movie Night Cookbook?
Richard Sargent: All year. There’s no set time. Horror has so many stories to tell. A lot of them are very important that you can watch them all year round.
Get in that spirit all year round. I think that people don’t give horror the credit that it deserves. There are a lot of great films out there that even people that don’t love horror will like. Those are the ones I think we should be talking about. Horror should always be part of the conversation.
A lot of horror films are set throughout the year, so if you wanted to do a horror movie night for Valentine’s Day, you’ve got plenty to choose from, It’s not just for those of us that like to get dressed up one day a year. It’s all year round.
As we wrap up, any final message you want foodies or movie lovers to know about you or this book?
Richard Sargent: I would just want them to know that I really did put a lot of thought and heart into everything that they see in this book. I really didn’t just say, Oh, wow, let’s come up with some gimmicky-looking cookie or something. These aren’t decorations. This is real food and real thoughtful recipes that are inspired by things that happen in the film, things that they eat, things that they do, places they go. For example, in The Descent, they are supposed to be spelunking in the Appalachian mountains. So I used a local dish from the Appalachias as that recipe. These are not just Halloween decorations. These are actual recipes that you can enjoy any time of year. But watch the movie too. So yeah, I would just want people to know that don’t expect cutesy little Pinterest ghost cookies. That’s not what you’re going to get. You’re going to get real recipes like you would in any cookbook. This just has the horror edge to it as well.
Where can we learn more about you? Tell us the website, the social media
Richard Sargent: The book can be found at any local bookstore or online Barnes Noble, Amazon.
If you want to learn more about me, or just maybe get bonus recipes every now and then on my Instagram you can follow the Horror Movie Night Cookbook Instagram, or my own personal one, @rsargent83.
Tell me what you like. And if you host your own, tag me in that sort of stuff. I’d love to see how your recipes come out, what you would change. I’d love feedback. If you do try any of this, please contact me online and let me know what you liked and what you didn’t.
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Taste Italy’s Trentodoc sparkling wine, Giacomo Malfer reveals their tasty secret
Italy’s Trentodoc has a history of producing incredible sparkling wine, Giacomo Malfer reveals their tasty secret.
We had the chance to sit down with Revi Trentodoc’s Giacomo Malfer to talk about the Italian Trentino region, their multi-generational family business, favorite foods, and of course their legendary sparking wines.
Listen to the podcast here:
Giacomo, Can you share some of your favorite memories that include a wonderful sparkling wine celebration?
I’m very happy to talk about Revi and my family and my world. One of the best memories that I remember with sparkling wine Trentodoc was my 30th party. I invited a lot of friends. The bottles, one by one [were poured and put] on the floor [lined up] around the house. But, the most important thing was the joy, the happiness, to enjoy that party.
In history, Trentodoc sparkling wine is the best product for celebrations. So celebrating my birthday or other important things in life is one of the best things that we produce of that kind of product can make because We work our life to produce something people enjoy the best highlights of the life. So what’s better? And one of my best memories is my 30th birthday party.
You mentioned celebrating with your family. Tell me what it’s like growing up in a winemaking family.
Paolo, my father, for me is a common star because when I was young, I never wanted to go on with the winery. It’s funny to know because today it’s my life. Sometimes [I feel like] it is my girlfriend. Francesca is my real girlfriend. So it’s matches perfectly now with my life and with my private life.
Someone said that if you love your work, you’ll never work a day in your life. I think that idea is very important. As I said earlier, there is something very beautiful about making something that people used to celebrate.
I remember when my father Paolo would talk about wine and producing wine, his eyes would shine. That shine was one of the first things that was useful for me to start and work in the wine industry. I remember that Paolo said to us to do what we wanna do, not follow the winery. Because it was his passion, not his first job. He said, ‘this is my passion. I want to work with Revi as a passion.’ In fact for 30 years that was not his job. He started when he was 13 years old.
He was in a classroom with only females. He found a book with an article on Dom Perignon. He came home and asked my grandfather [for] some white wines because we were an agriculture family. And he said, I wanna make champagne now. And my grandfather laughed, because my Dad was just a young boy. But you know what? He said, okay, you can try a very small batch.
My grandmother made bread each week, so Paulo asked my grandmother for some yeast, and put it inside with the sugar.
And on Christmas of 1963, my family enjoyed the holiday with methodic champagne noir. Because in Italy at that time we could name the methodic champagne, the classic method with the second fermentation in the bottle. And so after that, he studied at school, and then he started with Revi in 1982. And for 30 years it was his hobby.
I believe it was one of the most important things, to grow up with passion, in my father, in my brother Stefano and in me, because he’s never forced us to follow that.
We both studied economics. But I remember many memories about when my grandmother would take the broth to the people who helped my father in the winery. I have some memories that is between the brain and the heart. I believe that premise was the first seed to grow the passion. After that, my brother Stefano, the producer and manager; we followed because we were tasting all the time with my family together. We are looking for a very clean, very fresh identity wine of our region.
The best thing that I believe our father gave us is a way to read the wine world. This is the identity. We always want to find in Revi our territory. He was one of the first to produce the zero dosage. We have been producing zero dosage or pas dose, you know, that is the same since 1983. The first harvest of the first vintage of pas dose Revi was 1981. It was very, very uncommon for that period, even just five years ago it was uncommon. But 40 years ago.
I believe inside that particular label is the philosophy of our winery, and we want go on with that. So the second generation, me and my brother Stefano, for sure, we wanna follow that.
There’s a lot less magic in economics than there is in sparkling wine. Was there a moment when you realized, ‘I need more magic?’
Yes, I remember. When I was 13 or 14 years old, and I was helping my father in the vineyard, I didn’t like it because it was very warm and some activities were very slow. My friends would go to the swimming pool, and I was with my father. So I said, I want my office, with my shirt and air conditioning and not be here.
But at the end, I really love the people and finding magic. Because it all starts from a piece of wood and arrives at the end in a bubble, in the most beautiful moment that you put that wine in a glass and enjoy with your friends and your family.
There was not a very clear moment when I changed my mind and said no economics, but wine making for sure.
I made the commercial part of the winery. So economics is important and now it’s the economics of a winery. I found a very good way to have a little bit economics and stay in the best [wine] world.
I always tell my friends and my girlfriend, we are working for something that others work for the Saturday night or the Friday night. That is super beautiful, because celebrating is the best thing. To enjoy life is to celebrate the big things and the small things. The small things could be simpler, pizza with friends.
I think the theme that I’m learning is the magic of celebration. Let’s seque to the magic of your region.
Yes, for sure. The [Dolomite] mountains area is one of the important things. And thanks to the mountain region, we can have the freshness, the aromas that come up from the difference in temperature between day and night.
At the same time, we have a region that goes from 200 meters in altitude over to 700 meters. More than 70% is over 1,000 meters in altitude. So it’s a very mountain region. And the valley also is a mountain valley, because the fresh air comes down from the mountains and goes through our vineyards. That’s increases the performance and the structure we find in our glass of trentodoc.
Wine Enthusiast awarded us as one of the best wine areas for Trentodoc because we can have the maturity of the grapes, and at the same time we defend the freshness. So we have a balance between the complexity, the perfumes, the aromas thanks to the mature grapes. We don’t forget and lose the freshness, the acidity freshness, very important to enjoy, because at the end, one bottle, one glass, you have to drink to enjoy it.
Another thing that is important here is the soil, limestone, there are different soils. And that gives us some different shades about Trentodoc. This is one of the most important things not only here in Trentodoc, but in the wine world.Drinking is a way to take a trip in your life. It’s very nice to drink the same wine, the same grapes in the same area, but at the same time, find something different. Not only because its comes from different wine growers, but because the soil, the terroir.
For example, Albano, the small village where I come from, where Revi was born.
Re Vino [translates to] “king wine”, because it was one of the best areas in Albano, my village, to produce grapes for wine. Albano was named from Veronelli, one of the best and most important, wine journalists in Italy.Why? Because many private people in the area made their own classic method, sparkling wine. It was an agricultural village, but they didn’t make only still wine. They made sparkling wine. So that is the terroir. That is the the know-how, the idea of one place, not only the type of soil or the wind.
Here in Trentino, in our vineyard we have some of the best soil, Cavaliere Nero.
Cavaliere Nero is 100% Pinot Noir, it’s clay and red marble. Now red marble was the motherstone. And we have clay. It is a very important Pinot Noir. It is a very important red pinot noir dressed by the bubbles.Sticking with the region for a moment, tell us about what’s it like living in that area today?
It’s a mountain region so we have ski slopes we can enjoy in the winter season. But the mountains are really magic during the summer. On my summer holidays, I want to go to the sea. We have one of the best lakes in Italy, Llago di Garda.
A few weeks ago there was the Gambero Rosso event, where I tasted your sparklers for the first time. Let’s talk about the bottles.
You tasted the classic one, Revi Brut Trentodoc, the Revi Reserve 2012.
Revi Brut Trentodoc has 40 months on lees. Both are Chardonnay and Pinot Noir.
The Chardonnay grown here in Trentodoc gives very good aromas, good acidity, good freshness. Pinot Noir in more in altitude, gives us the body.In the Pinot Noir of the brut, it’s only for the body. Not for the structure.
With aging, the wine comes out with notes of Pinot Noir. In fact, in the Reserva 2012 or other Revi, when it stays many months on the yeast, you find the perfumes of the Pinot Noir, we have the classic line: Revi Brut, Revi Rose, Revi Dosaggio Fero. They are all made with a cuvee of Chardonnay and Pinot Noir. 20% white and more in the rose, because we have 70%, helps us to give a lot of structure and body.
Chardonnay is a major part of it and that is very important for the Brut as for the Reserva, because it gives us the freshness in the Reserva.
People always ask me which is my favorite, the Brut or the Reserva?
It really depends. It depends on the time of day and my mood. In the summer when it is warm, I like really a glass of fresh Brut classic, because it’s simple. I want to chill out a little.
Then on the same day at dinner we drink a glass or a bottle of Reserva tasting and pairing with some foods.
With the Brut, the tasting notes are apples. One of the classic notes. Toasted nuts. All very light and delicate.
If you ask me what to expect if you taste a glass of Revi Brut, you have to expect some fresh apples, some flowers, a little toast, and freshness and joy on the palate.
For the food pairing, some salami or fromage, very simple aperitivo that you can have in your house.One of the best pairings that I really love is with pappardelle or a pasta with white ragu and parmesano, because it’s delicate and a little bit salty. Parmesano’s taste is not so aggressive, it’s also delicate. And with the Brut I love a lot.
I love pappardelle, I love pasta for sure. I’m Italian, you know, so… I’m a pasta lover.
Thinking about Reserva, you can really go all over the world with the taste. You can also pair with fusion cuisine, you can have some more taste.In our Reserva, we have the structure, the body, the complexity at the same time, the very freshness. So you can enjoy that glass with some fatty foods, because it’ll clean up your mouth and have structure. Carpaccio, branzino, fresh fish.
Is there a unique or surprising food that you wouldn’t traditionally think pairs well with your wines and yet it did?
I love surprising myself with pairing foods. As you were talking, I was thinking of risotto with porcini, with gouda.
During the [pandemic] lockdown I stayed with my family and during our Sunday meals, we had a violet rosemary [herb sprig] inside a glass was amazing.
I believe, one of the best important things, if you are in a winery, in a restaurant, you have to taste and try. Be curious.
Something we really aim for with our audience is helping someone who’s curious and eager, helping them understand what they’re trying so they can have more appreciation for the taste and the flavor.
Can you walk us through the process of the classic method?
The first part, it’s common, like still wine. You grow the grapes. It’s very important to have high quality raw materials at the start. Then you have harvest after one year. Then you press, you have the first fermentation, that is the vinification.
The very important different thing about sparkling wine and a classic method, for example, in 100% Chardonnay is when you want to have a chardonnay for a base of sparkling wine, you have to have more acidity. So your harvest is a couple of weeks [earlier]. It depends on the velocity of the maturation.
But we can say between one and two weeks before, because you have to preserve the freshness, the acidity.
Then after harvest, you have a different vinification. It depends if you want to, to make a rose or a white wine. In that case, you have a maceration on the skin of the grapes of Pinot Noir. If you want a Blanc de Noir, a white wine from Pinot Noir, you have to separate the skin of the grapes, from the juice.
After the first fermentation we make the cuvee. We sit with my family and taste, and discuss which kind of chardonnay goes inside with some percentage of Pinot Noir.
For example, we talked about the Revi Brut and 80% of Chardonnay, and 20% Pinot Noir. So [a blend of] Chardonnay 1-2, and 7 with 20% of Pinot Noir or a [blend of a] couple of Pinot Noirs, it depends on the vintage of the year.After that, we put inside the Liqueur de tirage, so yeast and sugar, like [if you] make bread. You put all inside a bottle and you cork. So, the yeast starts eating the sugar and give us the bubbles.
That activity let’s the yeast work.
One important thing for Trentodoc it it’s made with only grapes of the Trento area: Chardonnay, Pinot Noir, Pinot Meunier and Pinot Blanc.
First of all, we use Chardonnay and Pinot Noir. In Revi we use only Chardonnay and Pinot Noir.
To be Trentodoc, it has to stay on the lees, for a minimum 15 months. To be Vintage Trentodoc, it has to stay for two years, 24 months. We have two years on the grapes of just one harvest.
For example, the 2018, to be Reserva Trentodoc has to stay minimum three years on lees, so 36 months with just one harvest.
After that, we have the bubbles inside the bottle, also the yeast. So we have to make the. [Years ago] we made it all by hand, today is automatic. It’s useful to clean up the wine from the yeast to have at the end of this activity a brilliant sparkling wine. Then we have the disgorgement. The isgorgement is made with glass, so we freeze that part of the yeast.
And with the pressure between six and seven bar with the disgorge. So we open the bottle, the pressure pulls out that cork freeze of yeast, and we have a very brilliant, sparkling wine.If we don’t add [anything] because, sparkling wine is special wine, because we can add sugar, and with the sugar, we can define the type of Trentodoc sparkling wines who had, for example, de Natura, de Dossagio Ferro, after we have the extra Brut Brut, and go on with more sugar wine.
We can add something to create a very secret recipe of each winery. At the end, a couple of month minimum to recalibrate the sparkling wine, with this liquor disposition. We have the magic done. From some grapes to a glass full of emotional, nice moments and full of bubbles.
Outstanding. The magic and the science involved,.
Our payoff is when magic and technique meet, because that is sparkling wine.
As we wrap up, where can we find Revi, browse and shop?
I wanna ask your audience to be our ambassador. You have to go and ask [restaurants and shops] about Revi. When you find Revi, you have to try Revi.
When you don’t find Revi, you have to ask for it.
You can find us on Instagram and on our website Revi.com.
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Lehigh Valley weekend trip Love Tasting Bourbons? This Fredericksburg Virginia Bed & Breakfast Ironclad inn Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details
Love Tasting Bourbons? This Fredericksburg Virginia Bed & Breakfast Ironclad inn Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details
Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room.
Today’s conversation with Distiller Owen King from Ironclad Distillery has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
A lot of really cool things are happening right now. I want to jump into your tasting room, the distillery, we’ll get into bourbon tastings in a few minutes.
But first and foremost, what’s the most important thing with Ironclad right now for you?
Owen King:
The most important thing about Ironclad for me right now is the same thing it’s always been, trying to make the best bourbon we can.
The other thing is spreading the word about our bed and breakfast; and bourbon. It’s a bed and breakfast in Fredericksburg that when you’re there, you can drink bourbon.
We make a lot of old fashions there and we always have all these leftover oranges. Now the perfect thing is in the morning you have fresh squeezed orange juice from our [leftover] old fashions.
It’s really working double duty now.
Besides that I just love the fact that we can now expand our distillery up to Fredericksburg. So we can have more people try our bourbon and enjoy our bourbon, which is the goal.
Joe Winger:
Getting to know you before you jump into Ironclad, I want to use the word “were”, you were a football player and cooking changed your life.
Tell us more about your cooking. Was there a special dish that enhanced your life?
Owen King:
I’m Italian. So obviously with the Italian genes, we share our love through food. Growing up I cooked a lot.
When I went to college [I cooked] for my teammates. I’d make dinner for everyone. So when we decided to open the bourbon distillery, I figured, I know how to cook. I think I could probably figure out how to make bourbon.
I know flavors. I know how things go well together. I think I have a pretty decent palette.
So putting all those things together to make a great bourbon was the goal.
Food is one of those things where you never stop improving. I feel the same about bourbon.
Joe Winger:
Is there a favorite dish?
Owen King:
Breaded chicken cutlets and spaghetti.
That is how it started. Then I was like “I really like cheese.” Maybe I could put cheese in with the breadcrumbs and then do that. Then I started expanding. Chicken Parm. Making my own sauce. Thinking I could add something here to make that better.
It’s the same way I look at bourbon.
Thinking, “I like what this person’s doing. Let me see what they’re doing. I can build off that to make it work on my own.”
Creating my own recipes, going from there, just continually tweaking little things here and there.
We’ll make a 5% difference, maybe a 10% difference.
Joe Winger:
Ironclad Distillery is in Newport News, Virginia. The bed and breakfast Ironclad Inn is in Fredericksburg, Virginia.
For most people when we think of bourbon, we don’t always think of Virginia as the first choice. What would surprise us most about coming down to Virginia for a bourbon tasting and staying the night?
Owen King:
If you’re coming down to Virginia, you have to remember Virginia is the birthplace of American spirits. The first place spirits were made in the new colonies, in the new world, was here in Virginia.
The first corn liquor which would eventually become bourbon, was made in Virginia.
You can also talk about Elijah Craig, who was from Fairfax County, Virginia, before he moved out to Kentucky.
On top of that, Kentucky wasn’t a state until 1793. Evan Williams was doing distillation in 1783, and at that point Kentucky was still Virginia.
The birthplace of bourbon is right here in Virginia.
I’ve been to Kentucky a lot. They talk about the birthplace of bourbon being there in Kentucky.
Maybe the territory it’s in was Kentucky, but it was still Virginia at the time.
Whenever someone comes by, I can tell them the history of actual bourbon, where you’re gonna get the whole story, not just the fantasized story that you get in Kentucky.
Joe Winger:
I’m incredibly glad you just shared that.
Let’s talk about The Ironclad Bed and Breakfast now. The bourbon tasting room, the event space.
Owen King:
We wanted to spread our bourbon out around the state. We’ve always really liked Fredericksburg. It’s a beautiful town. It’s got a ton of history to it.
Nothing goes better with bourbon than a good story.
So we can always tell our history while drinking. So with our bed and breakfast, we looked at what the bigger guys were doing. A lot of them were starting to have these places where you could stay [the night] and get an experience to go along with it.
We really wanted to spread our Ironclad experience.
We have a tasting room. It’s beautifully decorated by my sister. We’ve got a bottle shop where you can pick up pretty much every one of our bourbons that are available. We’ve got a bar so you can try it from our seasonal cocktail menus where we change it five times a year.
We have a winter, a fall, a spring, summer [menu].Then a holiday menu as well.
No matter what time of year you’re there, you’re trying something that’s going to go well seasonally.
Everyone likes seasonal drinks. You don’t want to drink in the fall, what you’d drink in the summer.
We always have an old fashioned and it’s a damn good old fashioned.
Then we also have an event space. We have weddings. We’ve had 50th birthday parties.
We’ve had any event that you want to tie into with our bourbon or just if you want a beautiful event space in a building that was built in 1793 we have that as a great option.
It’s a really cool spot that you can go and see and experience.
It’s something we want to share, our love for bourbon with everyone.
Whether you’re here in Newport News or in Fredericksburg, you’ll get a King family member there to tell you our story and tell you all about our bourbon and show you around.
Joe Winger:
Outstanding. Let’s get to the tasty part now. You have several amazing bottles. When someone comes to your tasting room this weekend, what should they be looking forward to?
Owen King:
We do a few bottle releases that are once a year for us. One of my favorites.
A five year, three barrel blend of three 30 gallon barrels. Bottle of Bond.
The history alone is one of my favorite things to talk about. In 1897 the federal government stepped in because there was people dying from drinking bad whiskey.
They stepped in to “certify” everything in there.
“If you bottle it at four years old and at 100 proof, we will claim that this is a bottle and bond bourbon certified” by the federal government that it is safe to drink.
That story alone is one of my favorites of bourbon lore.
We just want to make sure that we do that every year that we can.
It’s absolutely one of my favorite bourbons. It’s our four grain mash bill. 70% corn 10% wheat, 10% rye, 10% malted barley.
So with the corn and the wheat, it adds a nice sweetness to it. But then the rye is there to kind of balance that whole thing out. Before it gets [to be] a very sweet bourbon, it balances out, a little baking spice, maybe even some clove, maybe a little black pepper.
It balances it out to be a nice, rounded bourbon.
Joe Winger:
Let’s move on to your Maple Syrup Cask.
Owen King:
Absolutely delicious. But this is a cast finish, not a flavored bourbon. So we’re not adding maple syrup to it. People who drink it might think it’s going to be super sweet and not going to like it. Because they don’t like maple syrup.
This is my version of drinking maple syrup responsibly and not getting diabetes.
After we empty our barrels, we give them to a maple syrup producer in upstate New York. He’ll age his maple syrup using our bourbon barrels.
By doing that through transference, there’s about a gallon of bourbon stuck in the staves of the wood. So when he puts a new liquid in there, that maple syrup is going to absorb into the wood and that bourbon is going to come back out.
Now his maple syrup is picking up that beautiful bourbon flavor and we are picking up all that maple syrup flavor into the wood.
When he brings those barrels back down to us, we put our aged bourbon back in there and we let him finish in there for about three to six months.
After we take the bourbon out, it’s now got this beautiful, mild sweetness, but it’s got that hint of maple syrup at the end.
I always say, I don’t want it to be maple syrup with a hint of bourbon. I want it to be bourbon with a hint of maple syrup, which I think it absolutely is.
Joe Winger:
The maple syrup is so subtle, almost a tertiary flavor to it.
Moving on to the Missouri Toasted Oak Cask.
Owen King:
This is a double oak bourbon. With double oaking, what you’re going to do is exactly how it sounds.
You’re going to go from one new charred oak barrel. But instead of a second new charred oak barrel, we’re going to go to a lightly toasted barrel.
So my analogy for this is you’re sitting at a campfire and you’ve got a marshmallow. You’re roasting your marshmallow over the flame and it gets burnt. It catches on fire. So now you’ve got that roasted marshmallow where you’re still gonna eat it because it’s a roasted marshmallow.
So you eat it and it’s still sweet. But it’s got that sort of maybe a bitter acrid note just cause you burnt those sugars. You haven’t toasted them.
Now you take another marshmallow. You’re a little more patient this time. You’re going to stick it down in the coals and you’ll slowly rotate it until you’ve got that perfectly golden brown marshmallow.
When you taste it, it’s now twice as sweet because you just caramelize those sugars as opposed to burning them.
It’s the same with a charred oak barrel to a toasted oak barrel. With that charring of those oaks, you’re gonna you’re still gonna have that sweetness. We’re amplifying that sweetness with the toasting of the oak.
With this one you get those softer vanilla flavors like toasted marshmallow. You get a cookie dough flavor, maybe it’s raw cookie dough without the chocolate chips.
Joe Winger:
That’s amazing. mmIs there an extra bottle when I come down there, I’m in the tasting room, another good bottle we should ask for?
Owen King:
Another one that we have right now that is a very limited run. Very small release is our blueberry mead cask finish.
We give our barrels to a meadery in Williamsburg, Virginia and they make this blueberry honey mead. So now they have this bourbon barrel aged blueberry mead. And when they’re done with them, they give them back to us.
You’re not necessarily overwhelmed with [a] heavy blueberry flavor but it opens up to this really nice fruitiness and then like a fermented honey flavor on the front end.
It’s so unique, but it’s great neat on the rocks.
Joe Winger:
If we come down for the weekend, we visit the distillery in Newport News. What’s a tour like?
Owen King:
If people aren’t the biggest bourbon drinker, I want you to walk away saying, “Okay, I found something that is made with bourbon that I like.”
We are a distillery that only makes bourbon.
I want to make sure that everyone who comes here has something they can enjoy. This isn’t an uppity bourbon bar.
I want someone to come and be able to say, I’m not the biggest bourbon fan. What kind of cocktails do you have?” We always have a cocktail on every single menu that’s open for everyone.
Everyone’s going to love it and whether you’re a big bourbon fan or not. We just really want to be accommodating. We want to be a fun place for everyone to hang out.
We want to tell our story, the history of the Ironclad ships. Go through our distillery tour, we’ll show you that. If you want to know the history of Fredericksburg, or the history of What the bed and breakfast is we’ll tell you that.
Nothing pairs better with bourbon than a good story. And we really care about spreading that word.
Joe Winger:
Whether it’s a romantic getaway, a weekend getaway, why choose your bed and breakfast instead of a hotel?
Owen King:
While we’ve only had it a short time. But we’ve been adding things here and there. You’re going to get a fresh orange juice in the morning, made with the oranges that we used for our old fashions [last night].
We have our barrel aged maple syrup for your pancakes. So you’re going to have that maple syrup with a hint of bourbon.
We really drive home that it’s a bed breakfast and bourbon experience. Get immersed in the bourbon culture. That’s our goal.
Joe Winger:
Any favorite bourbon and food pairings?
Owen King:
Bourbon’s wonderful for food pairings.
We’ve gone from pasta pairings to pizza pairings. Anything that’s fatty is a perfect pairing. Pork belly with a cherry reduction over top of it with one of our bourbons straight
We have this bourbon cream, Buzz’s Bourbon Cream, where it’s made with our small batch bourbon that’s infused with coffee beans, cacao nibs, and vanilla beans. That one over vanilla ice cream is perfection.
You’re adding a little booze, some coffee, a little bit of chocolate.
You take a bite and all of a sudden you had three scoops and it’s gone 30 seconds later.
Joe Winger:
What’s the best way to learn more about Ironclad Distillery and Ironclad Inn?
Owen King:
We have our website at ironcladdistillery.com. All of our social media Facebook and Instagram.
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